1.Agarwal, R., and Jayesh, P., “The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies”, Decision Sciences, Vol.28, No.3, 1997, pp.557-582.
2.Andrew Grantham, George Tsekouras, “Diffusing wireless applications in a mobile world”, Technology in Society, 27, pp.85-104, 2005.
3.Barnes, Stuart J. and Sid L. Huff, “Rising Sun: iMode And The Wirless Internet”, COMMUNICATIONS OF THE ACM, 46, 11, pp.79-84, 2003.
4.Bharat Rao, Louis Minakakis, “Evolution of Mobile Location-based Services”, COMMUNICATIONS OF THE ACM, 46, 12, pp.61-65, 2003 Dec.
5.Clarke, Irvine Ⅲ, “Emerging value propositions for M-commerce.”, Journal of Business Strategies, 18, 2, pp.133-148, 2001.
6.Damanpour, F., “Organizational innovation: a meta-analysis of determinants and moderators”, Acad. Manage. J., 34, pp. 555–590, 1991.
7.Eija, Kaasinen, “User needs for location-aware mobile services”, Personal and Ubiquitous Computing, 7, pp.70-79, 2003.
8.Gerstheimer, Oliver. and Christian Lupp, “Need versus technology – the challenge to design third-generation mobile applications”, Journal of Business Research, 57, pp.1409-1415, 2004.
9.Hawkins, D. I., Roger J. Best, and Kenneth A. Coney, “Consumer Behavior: Implications for Marketing Strategy”, 5th ed., Homewood, Ill.:BPI/Irwin,1992.
10.Islam T, Meade N., “The diffusion of successive generations of a technology: a more general model”, Technological Forecasting and Social Change Vol.56, pp.49–60, 1997.
11.Kenichi Ishii“Internet use via mobile phone in Japan.”, Telecommunications Policy, 28, pp.43-58, 2004.
12.Lazer, William, “Life Style Concept and Marketing”, Proceeding of the American Marketing Association, pp.130-139, 1963, December.
13.Magura, Beth.,“What Hooks M-Commerce Customers?”, MIT Sloan Management Review, 9, 2003 Spring.
14.Matthing,Jonas. and Bodil Sande´n, Bo Edvardsson, “New service development: learning from and with customers”, International Journal of Service Industry Management, 15, 5, pp.479-498, 2004.
15.Moore, G. C., and Benbasat, I., “Development of an Instrument to Measure the Perception of Adoption an Information Technology Innovation”, Information Systems Research, Vol.2, No.3, pp.192-222, 1991.
16.Oliver Gerstheimer, Christian Lupp, “Need versus technology – the challenge to design third-generation mobile applications”, Journal of Business Research, 57, pp.1409-1415, 2004.
17.Plummer, Joseph T., “The Concept and Application of Life Style Segmentation”, Journal of Marketing, 38, pp.33-37, 1974, Jan.
18.Rogers, Everett M, Diffusion of innovations, Free Press, New York, 2003.
19.Schiffman, L.G. and Kanuk, L.L., Consumer behavior. (7th ed.), Prentice Hall, Upper Saddle River New York, 2000.
20."Schummer, T. “GAMA-Mall: shopping in communities”, In Proceedings of the Second International Workshop on Electronic Commerce (WELCOM’2001), Heidelberg, Germany 2001.
21.Thompson, S. H. TEO and Siau Heong Pok, “Adoption of the Internet and WAP-enabled phones in Singapore”, Behaviour & Information Technology,22, 4, pp.281-289, 2003 Jul-Aug.
22.Tomi, T. Ahonen, M-profits making money from 3G services, Wiley, New York, 2002.
23.Tomi, T. Ahonen, Timo Kasper, Sara Melkko, 3G MARKETING communities and strategic partnerships, Wiley, New York, 2004.
24.W.D. Hoyer and A. Mukherjee, “The effect of novel attributes on product evaluation”. J. Consum. Res. 28 3 (2001), pp. 462–472.
25.Warehama, Jonathan. and Armando Levy, Wei Shi, “Wireless diffusion and mobile computing: implications for the digital divide.”,Telecommunications Policy, 28, pp.439-457, 2004.
26.Wind, Yoram H. and Paul E. Green, 1978, Lifestyle and Psychographics, Some Conceptual Measurement, and Analytical Problems in Life Style Reaearch, in W. D. Wells, ed., Life Style and Psychographics. Chicago: American Marketing Association, 99-126.
27.李孟訓等編譯,行銷學(初版),(Armstrong, Gary & Kotler, Philip, Marketing: an introduction, 6th ed., 2003),普林斯頓國際,2003。
28.拓墣產業硏究所, 3G行動寬頻產業與商機面面觀, 拓墣產業硏究所, 民國九十三年。
29.拓墣產業硏究所, 無線通訊新星 : WLAN產業未來發展透析, 拓墣產業硏究所, 民國九十二年。
30.拓墣產業硏究所, 寬頻社區興起創造無限商機 : 以日韓美市場為例, 拓墣產業硏究所, 民國九十三年。
31.拓墣產業硏究所, 邁向行動新紀元 : 透視後2G時代手機智慧化浪潮, 拓墣產業硏究所, 民國九十三年。
32.保羅.梅(Paul May)著, 行動商務大未來 : 無線產業的商機、應用與技術完全解讀, 黃逸華譯, 臺北市, 城邦文化,民國九十年。
33.郭鑑德,「科技接受模式在行動上網市場之實證研究-以大台北地區為例」,私立銘傳大學,碩士論文民國九十三年。34.陳重江,「行動商務-行動定位服務之研究」,國立台灣大學,碩士論文民國九十二年。35.陳瑞鈴,「消費者人口統計變數與生活型態對手機購買行為之影響」,國立中山大學,碩士論文民國九十三年。36.曾孟蘭,「消費者對行動廣告之態度」,國立中山大學,碩士論文民國九十三年。37.程文郁,「以質性研究方法探討消費者選擇行動電話服務業者之行為」,國立中山大學,碩士論文民國九十三年。38.黃佳櫻,「建構行動商務的關鍵成功因素」,國立台灣大學,碩士論文民國九十二年。39.道格拉斯.拉蒙(Douglas Lamont)著, 征服無線世界, 洪川筑譯, 臺北市, 遠擎管理顧問,民國九十年。
40.鄒春望,「行動數據傳輸之消費者行為分析」,國立中山大學,碩士論文民國九十三年。
41.劉炫志,「組織中個人行動電話使用行為與溝通滿意之研究-以台灣地區行銷業務人員為例」,國立中山大學,碩士論文民國九十三年。