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研究生(外文):Jeng-De Wu
論文名稱(外文):Consumer Choice of Location-based Mobile Commerce Adoption
指導教授(外文):Eldon Y Li
外文關鍵詞:Mobile CommerceLocation-based ServicesLocation CommerceConsumer Choice
  • 被引用被引用:25
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With the emergence of mobile lifestyle, we are facing are the changes of lifestyle and continuing moving patterns. These factors bring about mobility in our life. How does the business react to the derived needs from the mobile lifestyle? It is no longer able to forecast the pattern of people when the connection of target and its lifestyle is missing. People can not be regarded as a simple and no-different group. It is critical to gather suitable information of consumer to make up the missing part. That is the reason that location-based mobile commerce will influence greatly.
It is extremely personalized to design the location-based mobile commerce applications and services. Because we can not guess what the consumer really need and what they urgently want only from the point of technology, it should be from the consumer side. This study will discuss the consumer choice from the consumer.
This study surveys the consumer choice of location-based mobile commerce. We sort these applications and service by consumer choice. It can be found that the most potentially interesting applications and services to consumer. We include the same research data in Hong Kong to compare the difference of consumer choices in different areas. It is approximately similar for consumer choice. We also include the human need hierarchy to interpret the appearance of consumer choice of location-based mobile commerce.
書名頁 i
論文口試委員審定書 ii
教育部授權書 iii
國科會授權書 iv
國家圖書館授權書 v
中文摘要 vi
英文摘要 vii
誌謝 viii
目錄 ix
表目錄 xii
圖目錄 xiv
1 緒論 1
1-1 研究背景 1
1-2 研究動機 3
1-3 研究目的 4
1-4 研究貢獻 5
1-5 研究範圍 6
1-6 研究架構 7
2 文獻探討 8
2-1 商業演進 8
2-2 行動化 10
2-3 行動定位服務概述 13
2-4 消費者觀點 22
2-5 創新之擴散 29
2-6 香港與台灣之比較 40
3 研究方法 42
3-1 研究架構與研究設計 42
3-2 問卷設計 47
3-3 資料蒐集 49
3-4 資料分析方法 50
4 資料分析與結果 51
4-1 問卷基本資料分析 51
4-2 港台兩地應用服務選擇之偏好 62
4-3 假說檢定 74
4-4 研究假說結果總覽 80
5 結論建議 81
5-1 結論 81
5-2 實務上之建議 83
5-3 未來研究方向 84
5-4 研究限制 85
參考文獻 86
附表 90
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