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研究生:何佾龍
研究生(外文):Yi-Long He
論文名稱:顧客屬性與設計屬性轉換向量之研究-以個案產品為例
論文名稱(外文):Transforming customer attributes and engineering characteristics to vector figure with a case product study
指導教授:張舜德張舜德引用關係
指導教授(外文):Shunder Chang
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2006
畢業學年度:94
語文別:中文
論文頁數:66
中文關鍵詞:產品開發品質機能展開品質屋
外文關鍵詞:product developmentQuality function deploymentHouse of quality
相關次數:
  • 被引用被引用:1
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  • 下載下載:120
  • 收藏至我的研究室書目清單書目收藏:2
品質機能展開(Quality Function Deployment, QFD)的第一個展開矩陣稱為品質屋(House of Quality, HOQ),品質屋將顧客的欲求及需求轉換成設計屬性,以提高顧客滿意,它提供一個架構讓所有參與者交流其對於產品的想法,進而讓顧客屬性與設計屬性可以契合,作為改良、開發產品的參考;品質屋是由顧客屬性與設計屬性,以及設計屬性與設計屬性這兩個關聯圖所構成的屬性關聯矩陣,所有的屬性關係皆列於上,所以表格不免龐大、複雜,無法一下就看出某特定屬性與其他屬性的關聯程度,必須在龐大且複雜的表格中尋找,不利於研發人員使用。
因此本研究以品質屋為基礎,運用一套顧客屬性與設計屬性的關聯性邏輯運算流程,將原本所有屬性皆列於上的兩個關聯圖,拆解成單一設計屬性與所有顧客屬性,及其他設計屬性的關聯圖,並依據關聯圖轉換成屬性向量圖,讓產品開發人員可以藉由觀察屬性向量圖,來瞭解顧客屬性與設計屬性之間的連動趨勢,進而利用向量圖做為產品設計參考之用。
本研究以實際開發的個案產品為應用對象,取得其顧客屬性與設計屬性之間的數值,再將此類資料投入本研究所建立的邏輯運算流程中,進行分析與權衡相關屬性得到屬性關聯圖,最終,將所獲得之向量圖予公司做為改良產品之依據,使得個案公司之新產品得到更高的顧客滿意度,證實本研究之方法確實可行。
The first expansion matrix of Quality Function Deployment (QFD) is called the House of Quality (HOQ), HOQ transforms the customers' desire and demand into engineering characteristics (ECs), in order to improve the customers' satisfaction. It offers a structure to let all participants exchange its idea to the product and to make customer attributes CAs and ECs agree with. The result is as the reference of improving or developing the product. HOQ is the related matrix of attribute which made up from CAs-ECs and ECs-ECs related pictures. All attribute relations are all in HOQ, so the form is huge, complicated unavoidably. User can not find out the related degree between specific attribute and other attributes.
This paper is based on HOQ, use a logic operation procedure about the reference between CAs and ECs, to disassemble originally all attributes arranged in two related pictures that are had, into single design attribute and customer's attributes, and the related picture of other design attributes. And change into a vector picture of attributes according to the related picture. The products developer can be by observing the vector picture of attributes , to understand the relation between CAs and ECs, and then what utilized the vector picture to consult for the product design was used.
This paper makes the data of CAs and ECs from the case products that are developed actually. Then we put the data into the logic operation procedure that this paper sets up, and analyze relevant attributes to receive the related picture of attribute. Finally, the company uses the vector pictures as the basis of improving product. It made the new product of the case company receive higher customer satisfaction. The research method and analysis logic are feasible through company's product analysis of the case.
目錄.................................................................................................III
圖次................................................................................................ V
表次.................................................................................................VII
第壹章 緒論....................................................................................1
第一節 研究背景與動機...............................................................1
第二節 研究目的............................................................................2
第三節 研究架構............................................................................3
第四節 研究流程............................................................................5
第五節 研究範圍與限制...............................................................6
第貳章 文獻探討............................................................................7
第一節 品質機能展開....................................................................7
第二節 品質屋............................................................................... 10
第參章 研究方法........................................................................... 16
第一節 顧客屬性........................................................................... 17
第二節 設計屬性........................................................................... 18
第三節 轉換向量........................................................................... 18
第肆章 個案研究........................................................................... 31
第一節 個案公司背景簡介.......................................................... 31
第二節 個案分析.......................................................................... 32
第伍章 結論與建議.......................................................................61
第一節 結論................................................................................... 61
第二節後續研究建議.................................................................... 62
參考文獻......................................................................................... 63




























圖次
圖1.1 屬性轉換向量..........................................................................4
圖1.2 研究流程..................................................................................5
圖2.1 品質機能展開......................................................................... 9
圖2.2 Bossert 提出之品質屋架構圖................................................11
圖3.1 邏輯運算流程..........................................................................19
圖3.2 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖..... 29
圖4.1 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖......48
圖4.2 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖.... 49
圖4.3 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖..... 50
圖4.4 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖.... 51
圖4.5 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖......52
圖4.6 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖..... 53
圖4.7 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖.... 54
圖4.8 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖..... 55
圖4.9 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖... 56
圖4.10 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖. 57
圖4.11 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖. 58
圖4.12 EC 與各顧客屬性,及EC 與其他設計屬性之向量圖. 59
圖4.13 PVM產品規格表..................................................................... 60


















表次
表3.1 顧客屬性與設計屬性..................................................................20
表3.2 屬性關聯矩陣.............................................................................. 22
表3.3 簡化之屬性關聯矩陣..................................................................24
表3.4 設計屬性對產品顧客屬性之影響程度................................... 26
表3.5a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖....... 28
表3.5b 依EC 與各顧客屬性之關聯加總值大小排序……............. 28
表4.1 顧客屬性與設計屬性..................................................................32
表4.2 屬性關聯矩陣............................................................................. 33
表4.3 簡化之屬性關聯矩陣................................................................ 35
表4.4設計屬性對產品顧客屬性之影響程度...................................37
表4.5a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖........ 39
表4.5b 依EC 與各顧客屬性之關聯加總值大小排序……..…….. 39
表4.6a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖....... 39
表4.6b 依EC 與各顧客屬性之關聯加總值大小排序……..…..….39
表4.7a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖........ 40
表4.7b 依EC 與各顧客屬性之關聯加總值大小排序…...…....….40
表4.8a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖..... 40
表4.8b 依EC 與各顧客屬性之關聯加總值大小排序…...…....….40
表4.9a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖........ 41
表4.9b 依EC 與各顧客屬性之關聯加總值大小排序…...…....….41
表4.10a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖...... 41
表4.10b 依EC 與各顧客屬性之關聯加總值大小排序…...…....….41
表4.11a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖..... 42
表4.11b 依E C 與各顧客屬性之關聯加總值大小排序…........….42
表4.12a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖.......42
表4.12b 依EC 與各顧客屬性之關聯加總值大小排序…...........….42
表4.13a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖...... 43
表4.13b 依EC 與各顧客屬性之關聯加總值大小排序…............….43
表4.14a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖....... 43
表4.14b 依EC 與各顧客屬性之關聯加總值大小排序…...........….43
表4.15a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖....... 44
表4.15b 依EC 與各顧客屬性之關聯加總值大小排序…...........….44
表4.16a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖.....44
表4.16b 依EC 與各顧客屬性之關聯加總值大小排序…...........….44
表4.17a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖.....45
表4.17b 依EC 與各顧客屬性之關聯加總值大小排序…...........….45
表4.18a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖.... 46
表4.18b 依EC 與各顧客屬性之關聯加總值大小排序…...........….46
表4.19a EC 與各顧客屬性,及EC 與其他設計屬性之關聯圖.....46
表4.19b 依EC 與各顧客屬性之關聯加總值大小排序….........….46
【中文文獻】

1.品質機能展開研究小組譯,品質展開入門,赤尾洋二著,先鋒企業管理發展中心,民國八十四年。
2.品質機能展開研究小組譯,品質機能展開發法-如何有效掌握顧客需求,水野滋、赤尾洋二編著,先鋒企業管理發展中心,民國八十九年。
3.郭人傑,以品質機能展開應用於產品開發過程中規格訂定之研究以筆記型電 腦之設計為例,台灣科技大學工業管理研究所碩士論文,民國八十四年。
4.林全貴,品質機能展開法應用於彩色監視管開發之探討--以台灣飛利浦電子為例,交通大學高階主管管理學程碩士論文,民國九十年。
5.吳有典,整合Kano模式與品質機能展開法運用於數位相機產品設計之研究,台灣科技大學工業管理所碩士論文,民國九十二年。
6.張維昌,應用品質機能展開與品質工程於產品製程改善之研究,成功大學工業設計學系碩士班碩士論文,民國92 年。
7.許馨文,醫療結果品質影響因素之實證研究-以某醫學中心為例,政治大學企業管理研究所碩士論文,民國八十九年。
8.許馨方,銀行競爭策略之研究--以品質的觀點來探討,元智大學工業工程研究所碩士論文,民國九十年。

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