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研究生:歐淑芬
研究生(外文):Shu-fen Ou
論文名稱:以整合性科技接受模式探究哈客網路學院數位學習之研究
論文名稱(外文):The Study of Using UTAUT to Explore the Hakka E-learning Systems
指導教授:晁瑞明晁瑞明引用關係
指導教授(外文):Ruey-ming Chao
學位類別:碩士
校院名稱:國立聯合大學
系所名稱:資訊與社會研究所
學門:社會及行為科學學門
學類:綜合社會及行為科學學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:116
中文關鍵詞:哈客網路學院整合型科技接受模式神迷經驗
外文關鍵詞:Hakka e-learning、UTAUT、Flow Expectancy
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隨著資訊科技的成熟與網路的普及,網路式數位學習不受時間和空間的限制,使得學習更能適性化、彈性化,將教學活動引領至更寬廣的境界。為了振興客家文化,行政院客家員委會特別設置哈客網路學院提供了一個多元開放的數位學習平台,營造無國界的客家文化及語言的學習環境,因此本研究以哈客網路學院為研究平台與環境,探究影響使用者採用的關鍵因素。
本研究旨在結合Venkatesh et al. (2003)提出的整合型科技接受模式(UTAUT)與Csikszentmihalyi (1975)的神迷理論,建立本研究理論架構,以具有哈客網路學院使用經驗者為對象,探究影響使用者採用哈客網路學院數位學習的關鍵因素。研究結果顯示,在UTAUT與神迷經驗的五個構面顯著的影響使用意願,有績效期望、努力期望、促成條件及神迷經驗對行為意願呈顯著影響,而使用行為則受到使用意願的直接影響;此外,以性別與年齡調節變項投入採用因素中分析,結果顯示性別及年齡皆能調節使用意願。同時希望因本研究的發現、成果與反應,進而成為客家文化創新及數位學習環境的激發點,將對客家文化的知識積累與傳承產生更大的功效。
With the maturity of information technology and the prevalence of the Internet, network-based E-learning is unlimited by time and space, thus enables more adaptability and flexibility in learning. In order to promote the Hakka culture, executive Yuan Council for Hakka Affairs, the special Hakka e-learning institute has provided a multi-dimensional an study platform, this research is using the Hakka E-learning institution as researching platform and environment to explore the key factors of the usage influencing.
The experienced user as targets, we tried to explore the influencing key factors of gathering, transmitting, sharing, and feed backing. The results shown in the five factors of UTAUT and Flow are performance expectancy, effort expectancy , facilitating condition and flow experience are significant in usage. while user behavior is directly influenced by behavior intention and communication channels. Furthermore, using moderators such as genders, age, of use as effecting factors in our study shows that genders and age of use have impact on behavior intention.
We do hope these finding, results and reflecting can be the motivated points of Hakka Culture innovation, also can be a good accomplishment for knowledge accumulation and delivery.
誌謝辭i
中文摘要ii
ABSTRACTiii
目錄iv
表目錄vi
圖目錄viii
第一章 緒論1
第一節 研究背景與動機1
第二節 研究目的3
第二章 文獻探討4
第一節 數位學習4
第二節 哈客網路學院的發展與現況9
第三節 科技接受模式與整合性科技接受模式27
第三章 研究方法44
第一節 研究架構44
第二節 研究假說與推導45
第三節 操作型變數定義衡量 53
第四節 研究對象與抽樣方法 58
第五節 量法設計58
第六節 前測施行與量表信、效度分析62
第七節 統計與分析方法67
第四章 研究結果與分析70
第一節 樣本基本資料分析70
第二節 各構面與行為意願相關分析76
第三節 採用因素與行為意願之路徑分析79
第四節 調節變數對採用因素的影響分析85
第五節 小結88
第五章 結論與建議90
第一節 結論90
第二節 研究限制與建議95
參考文獻97
附錄A 問卷103
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