跳到主要內容

臺灣博碩士論文加值系統

(3.234.210.25) 您好!臺灣時間:2022/10/04 17:59
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:許絲茜
研究生(外文):Ssu-chien Hsu
論文名稱:我「寂寞」故我「消費」:比較家庭與同儕的影響
指導教授:吳明燁吳明燁引用關係
學位類別:碩士
校院名稱:東吳大學
系所名稱:社會學系
學門:社會及行為科學學門
學類:社會學類
論文種類:學術論文
論文出版年:2011
畢業學年度:99
語文別:中文
論文頁數:56
中文關鍵詞:青少年時期長期追蹤資料情緒性寂寞社會性寂寞流行消費
外文關鍵詞:fashion consumptionsocial lonelinessemotional lonelinesspanel research dataadolescence
相關次數:
  • 被引用被引用:2
  • 點閱點閱:1560
  • 評分評分:
  • 下載下載:215
  • 收藏至我的研究室書目清單書目收藏:0
Y世代的年輕人出生在一個以「消費」為主的社會脈絡中,為了使自己與同儕間有共同話題,加入同儕團體並強化、補償與同儕間的社交關係,他們往往以追求流行為最優先的需求。同時,青少年時期也是寂寞感最容易發生的階段,當青少年無法從主要的互動對象得到歸屬感與良好的社會網絡關係時,便會產生寂寞感。因此本研究試圖以寂寞感為切入觀點,利用2000年至2009年的「臺灣青少年成長歷程研究」長期追蹤資料,男性樣本有668位,女性樣本為661位,進行量化分析,探討青少年時期不同互動關係的情緒性寂寞與社會性寂寞,如何影響成年初期的流行消費態度與行為。
研究結果顯示,男性在成年初期的流行消費態度與行為會受到青少年時期的「家庭情緒性寂寞」和「同儕社會性寂寞」的影響;女性只有在流行消費行為會受到青少年時期「同儕社會性寂寞」的影響,消費態度方面則不受寂寞因素影響。換句話說,家庭和同儕對男性來說在流行消費上具有不同的功能與意義,女性的流行消費行為雖不受青少年時期家庭關係的影響,但仍受同儕網絡關係所影響。值得注意的是,在「家庭情緒性寂寞」的研究結果與研究假設相反,本研究發現青少年時期與家人的情感依附越緊密、情緒性寂寞程度越低的男性,流行消費態度與行為反而越強。
Born in a “consumption-oriented” society, the youth of Generation Y’s priority need for joining peer groups, creating common talking topics in the groups, and enhancing or compensating their social relationships with peers drive their pursuit of popular consumer items. Meanwhile, adolescence is the stage of life most prone to feelings of loneliness. Adolescents have the sense of loneliness when being unable to feel a sense of belonging to the primary interaction subjects and being unable to gain a favorable social network. Therefore, based on the perspective of “loneliness”, the current research applies quantitative analysis on a sample of 668 men and 661 women in the panel research data conducted by the “Taiwan Youth Project in 2000-2009” to investigate how individuals’ emotional loneliness and social loneliness during adolescence affect their attitudes and behaviors toward fashion consumption in early adulthood.
The results show that men’s attitudes and behaviors towards fashion consumption in early adulthood are influenced by their “family emotional loneliness” and “peer social loneliness” during adolescence. Women’s behaviors towards consumption are only affected by their “peer social loneliness” but not other loneliness. In other words, for men, their family and peers have significant impacts on their fashion consumption ; but for women, only peer networks is significant. It is noteworthy that the findings of this study regarding the effect of “family emotional loneliness” is inconsistent with our hypotheses. The study demonstrates that the men with lower levels of emotional loneliness and closer emotional attachment with their family members during adolescence however, have stronger attitudes and behaviors towards fashion consumption.
一、緒論 1
(一)問題背景與研究目的 1
(二)研究的獨特性與重要性 3
二、文獻回顧 5
(一)流行消費的意義 5
1.消費行為與消費態度 8
2.性別差異的消費 10
3.Y世代的流行消費特性 14
(二)寂寞感與消費 15
1.寂寞感的定義 16
2.家庭的寂寞感 19
3.同儕的寂寞感 21
(三)人格的定義與理論 23
(四)研究問題與研究假設 25
三、研究方法與資料來源 27
(一)研究資料來源與特性 27
(二)主要變項測量 28
1.依變項 28
(1)流行消費態度 28
(2)流行消費行為 28
2.自變項 29
(1)家庭寂寞感 29
(2)同儕寂寞感 30
3.控制變項 31
(三)統計分析方法 32
四、研究發現 33
(一)主要變項分布 33
1.依變項分布情況 33
2.自變項分布情況 35
3.控制變項分布情況 36
(二)青少年時期的寂寞感與成年初期的流行消費態度、行為之相關分析 36
(三)迴歸分析 40
1.「流行消費態度」的影響因素 40
2.「流行消費行為」的影響因素 41
五、結論與討論 43
(一)主要發現 43
(二)討論 44
(三)研究限制與對未來研究之建議 45
1.研究限制 45
2.未來研究的建議 45
參考書目 46
中文部分 46
英文部分 48
附錄1:測量題組與信度檢定 54
附錄2:依變項的次數分布情形 55
附錄3:自變項的次數分布情形 56


表目錄
表1:各變項的次數分布與遺漏情形 34
表2:性別與主要變項之T檢定 35
表3-1:主要變項之簡單相關分析(男性) 38
表3-2:主要變項之簡單相關分析(女性) 39
表4-1:「流行消費態度」之迴歸分析結果 41
表4-2:「流行消費行為」之迴歸分析結果 42
中文部分
王以仁,1991,〈大學生寂寞感之相關研究〉。《嘉義師院學報》3:1-53。

台北市少輔會,2002,《從少年生活狀況探討台北市政府少年服務措施內涵》。台北市政府委託研究。

朱瑞玲,1997,〈青少年性格量表之編制〉。《測驗年刊》44: 21-46。

行政院主計處,2009,98年青少年狀況調查統計結果。

別蓮蒂,2000,《生活型態白皮書》。台北市:商周。

吳靜吉,1985,《害羞、寂寞、愛》。台北:遠流出版社。

李玉瑛,2006,〈Shopping、血拼、瞎拼:逛街購物研究的初探〉。《台灣社會學刊》37: 207-236。

周秋琴,2004,《國中生的消費者態度研究》。台北:台灣師範大學人類發展與家庭研究所碩士論文。

林建煌,2010,《消費者行為概論》。台北:華泰。

林英花,2009,《在學青少年金錢態度與消費行為轉變相關性之研究分析-以台南市為例》。台南:國立台南大學,社會科教學碩士論文。

林儒君,2004,〈大學生人格特質與消費態度之研究-以臺南地區為例〉。《臺南女院學報》23(1):37-52。

夏心華,1994,〈我像誰就是誰〉。《突破雜誌》109:84-86。

孫毓英,1986,《親子互動模式與青少年社會關係之研究》。台北:中國文化大學兒童福利研究所碩士論文。

徐淑敏、林麗華,2007,〈國小高年級學童的金錢態度與消費行為〉。《教育實踐與研究》20(2):1-28。

高毓婷,2001,《台北都會區青少年消費文化初探-以兩所不同社會階級學區的國中為例》。台北:國立台灣師範大學教育研究所碩士論文。

張春興,1998,《張氏心理學辭典》。台北:東華。

張淑美,1993,〈社會心理學在「消費者行為」上的應用〉。《研習資訊》10:24-28。

張瑾芳、申屠光,2006,〈現代青年人的服裝消費價值觀與個人因素之探討-以台北大專與研究生為例〉。《華岡紡織期刊》13:230-238。

郭貞,1994,〈台灣地區民眾之消費動機與習性〉。《廣告學研究》3:93-113。

陳文彬,2005,《產品認知屬性、炫耀價值與流行消費間關係之研究-以進口手錶消費行為為例》。高雄:國立高雄第一科技大學行銷與流通管理系碩士論文。

陳坤宏,1995,《消費文化理論》。台北:揚智。

陳怡靜,2008,《消費價值觀、流行消費觀與消費者奢華態度對消費者購買奢侈品行為影響之研究》。台北:銘傳大學管理研究所碩士論文。

陳晴蕙,2003,《無人店鋪之經營規劃-以消費者行為理論探討》。台北:私立實踐大學貿易經營研究所碩士論文。

彭懷真,1996,《新新人類新話題》。台北:希代。

陽琪、楊金寶、陳寶芳,1992,〈國立台北護專學生疏離感之研究〉。《國立台北護專學報》9:219-250。

黃妙真,2005,《國小高年級學童消費態度相關因素之研究-以高雄縣市為例》。台南:國立台南大學社會科教學碩士論文。

黃識銘,1999,《「生活型態」、「消費態度」與「消費行為」之關聯性研究-台灣地區世群剖析》。桃園:元智大學管理研究所碩士論文。

楊少夫,2007,《寂寞消費者之消費動機、消費行為與情緒之變化》。台北:政治大學企業管理學系碩士論文。

楊國樞,1986,〈激發青少年的消費意識〉。《消費者報導》67:18-20。

楊國樞,1989,《心理學》。台灣商務印書館,台北。

榮泰生,1999,《消費者行為》。台北市:五南。

劉維公,2000,〈生活組合:介紹當代德國社會學的「多元化社會」研究〉。《東吳社會學報》9:123-143。

蔡政宏,2008,《青少年金錢態度與消費行為相關因素之研究》。嘉義:國立嘉義大學國民教育研究所碩士論文。

蔡鳳薇,2006,《大學生親子互動模式與其寂寞感之相關研究》。台中:國立台中教育大學諮商與應用心理學系碩士論文。

蕭鏡堂,1985,《營銷學原理與運用》。興利管理顧問中心。
鍾志從,1988,《我國消費教育情意教學目標的探討》。台北:國立台灣師範大學家政教育研究所碩士論文 。

英文部分
Allport, Gordon W. & Henry Sebastian Odbert,1961,“Trait names: A psycho-lexical study.” Psychological Monographs, 47:211.

Arnett, Jeffrey J.,2000, “Emerging adulthood: A theory of development from the late teens through the Twenties.”American Psychologist, Vol 55(5): 469-480.

Austin, Bruce A.,1983,“Factorial Structure of The UCLA Loneliness Scale.”Psychology Reports,53:883-889.

Barker, Roger G.,1963,The Stream of Behavior,5th ed. New York:Basic Books.

Barnes, Howard L. & David H. Olson ,1985,“Parent-adolescent communication and the circumflex model.”Child Development ,56(2): 438-447.

Baudrillard,Jean ,1988, America. New York: Verso.

Belk, Russell W.,1988,“Possessions and the Extended Self.”Journal of Consumer Research, 15:139-168.

Blackwell, Roger D., Paul W. Miniard & James F. Engel , 2001,Consumer Behavior, 9ed. South Western.

Bourdieu, Pierre , 1984, [1979]. Distinction: A Social Critique of the Judgement of Taste. translated by Richard Nice. London: Routledge.

Bowlby, Rachel, 1987,“Modes of Modern Shopping: Mallarmé at the Bon Marché.” Pp.185 205 in The Ideology of Conduct: Essays in Literature and the History of Sexuality , edited by Nancy Armstrong and Leonard Tennenhouse .London: Methuen.

Bowlby, Rachel, 2001, Carried Away: The Invention of Modern Shopping. Columbia University Press.

Brage, Diane, William M. Meredith & John Woodward ,1993.“Correlates of loneliness among Midwestern adolescents.” Adolescence,28 :685-694.

Campbell, Colin, 1997,“Shopping, Pleasure and the Sex War.” Pp.166-176 in The shopping experience, edited by Pasi Falk and Colin Campbell. London: Sage.

Cassidy, Jude & Steven R. Asher, 1992,“Loneliness and peer relations in young children.”Child Development, 63:350-365.
Chelune, Gordon J., Faye E. Sultan & Carolyn L. Williams, 1980,“Loneliness, self-disclosure and interpersonal effectiveness.” Journal of Counseling Psychology, 27:462-468.

Conoley, Collie W. & Ronald A. Garber ,1985,“Effects of reframing and self-control directives on loneliness, depression and controllability.” Journal of Counseling Psychology, 32 (1): 139-142.

Costa, Paul T. & Robert R. McCrae ,1997,“Stability and Change in Personality Assessment: The Revised NEO Personality Inventory in the Year 2000.” Journal of Personality Assessment, 68(1):86.

D’Astous, Alain, Maltais, Julie & Caroline Roberge,1990,“Compulsive Buying Tendencies of Adolescent Consumer.”Advances in Consumer Research, 17:306-312.

De Minzi, Maria Cristina Richaud & Carla Sacchi,2004,“Adolescent Loneliness Assessment.”Adolescence,39:701-709.

DeVault, Marjorie L.,1991, Feeding the Family: the Social Organization of Caring as Gendered Work. Chicago: University of Chicago Press.

Duck, Steve ,1992, Human relations (2nd ed.). London: Sage Publications.

Engel, James F., Roger D. Blackwell & Paul W. Miniard, 1986, Consumer Behavior.5th ed. Chicago: Dryden Press.

Finkelstein, Joanne ,1991, The Fashioned Self .Temple University Press, Philadelphia.

Franzoi , Stephen L. & Mark H. Davis ,1985,“Adolescent self-disclosure and loneliness:Private self-consciousness and parental influences.” Journal of Personality and Social Psychology, 48:768-780.

Gander, Mary J. & Harry W.Gardiner,1981, Child and adolescent development. Boston:Little/Brown.

Gatewood, Robert D. & Hubert S. Feild ,1998, Human Resource Selection. 4th ed. The Dryden Press Richard.

Gordon,Suzanne,1976,Lonely in America. New York:Simon & Schuster.

Griffith, David A.,2003, “Intimacy, Rites of Passage and Social Support:Symbolic Meaning From Lifetime Shopping Experience.”The International Review of Retail, Distribution and Consumer Research, 13(3):263-278.
Heinrich, Liesl M., & Eleonora Gullone ,2006,“The clinical significance of loneliness: A literature review.”Clinical Psychology Review, 26(6):695-718.

Hojat, Mohammadreza,1982,“Loneliness as a function of parent-child and peer relations.”Journal of Psychology, 112:129-133.

Hojat, Mohammadreza & Bette D. Borenstein, ,1990,“Perception of childhood dissatisfaction with parents and selected personality traits in adulthood.”Journal of General Psychology, 117(3): 241-253.

Jones,Warren H., Steven A. Hobbs & Don Hockenbury ,1982,“Loneliness and social skills deficit.”Journal of Personality and Psychology,42:682-689.

Kim, Youn-Kyung, Jikyeong Kang & Minsung Kim,2005,“The relationships among family and social interaction, loneliness, mall shopping motivation, and mall spending of older consumers.”Psychology & Marketing, 22(12):995-1015.

Koenig,Linda J. & Robin F. Abrams ,1999,“Adolescent Loneliness and Adjustment:A Focus on Gender Differences.”Pp.296-322 in Loneliness in Childhood and Adolescence, edited by Ken J. Rotenberg & Shelley Hymel. Cambridge University.

Lambert, Sharon F.,1997, Familial factors and child reported loneliness in kindergarten. Paper presented at the Biennial Meeting of Society for Research in Child Development, Washington, DC.

Larson, Reed W.& Maryse H. Richards,1991,“Daily companionship in late childhood and early adolescence:Changing developmental contexts.”Child Development,62:284-300.

Leigh, James H. & Terrance G. Gabel,1995,“Symbolic interactionism: its effects on consumer behaviour and implications for marketing strategy.”Journal of Consumer Marketing, 9(1):27-38.

Lopata, Helena Z.,1969,“Loneliness:Forms and components.”Social Problems,17:248-261.

MacDonald, Kevin & Ross D. Parke,1984,“Bridging the gap:Parent-child play interaction and peer interactive competence.” Child Development,55:1265-1277.

Mahon, Noreen E.,1982,“The relationship of self-disclosure, interpersonal dependency and life changes to loneliness in young adults.”Nursing Research, 31(6): 343-357.
Marcoen, Alfons & Mia Brumagne,1985,“Loneliness among children and young adolescents.”Developmental Psychology, 21:1025-1031.

Marcoen, Alfons & Luc Goossens,1993, “Loneliness, attitude towards aloneness, and solitude:Age differences and developmental significance during adolescence.”Pp.197-227 in Adolescence and its social worlds ,edited by S. Jackson & H. Rodriguez-Tome. Hillsdale, NJ:Erlbaum.

Maynard, Peter E. & David H. Olson ,1987,“Circumplex model of family systems:A treatment tool in family counseling.”Journal of counseling and development, 65:502-504.

McWhirter, Benedict T. ,1990,“Loneliness: A review of current literature, with implications for counseling and research.”Journal of Counseling and Development, 68:417-422.

McWhirter, Benedict T. & John J. Horan ,1996,“Construct validity of cognitive-behavioral treatments for intimate and social loneliness.”Current Psychology, 15(1):42-53.

Meer,Jeff,1985,“Loneliness.” Psychology Today,July:28-33.

Miller, Daniel,1998, A Theory of Shopping. Ithaca, NY: Cornell University Press.

Montemayor, Raymond,1982,“The relationship between parent-adolescent conflict and the amount of time adolescents spend alone and with parents and peers.”Child Development,53:1512-1519.

Moore, DeWayne & Norman R. Schultz,1983,“Loneliness at Adolescence: Correlates, Attributions, and Coping.”Journal of Youth and Adolescence,12(2):95-100.

Murray,Henry A.,1938, Explorations in personality. London:Oxford Univ.

Peplau,Letitia A.,& Daniel Perlman ,1982,Loneliness:A sourcebook of current theory,research and therapy. John Wiley & Sons:New York.

Perlman, Daniel & Letitia Anne Peplau,1982, Theoretical approaches to loneliness. In L. A.

Reynolds, William H.,1968,“Cars and Clothing:Understanding Fashion Trends.”Journal of Marketing, 32:44-49.

Richards, Maryse H. & Reed Larson ,1989,“The life space and socialization of the self:Sex differences in the young adolescent.”Journal of Youth and Adolescence,18:617-626.
Robinson, Dwight E.,1975,“Style Changes:Cyclical, Inexorable and Foreseeable.”Harvard Business Review,53: 121-131.

Rook, Karen S. ,1984,“Research on social support, loneliness, and social isolation: Toward an integration.”Review of Personality and Social Psychology, 5:239-264.

Rosenberg, Milton J. & Carl I. Hovland,1960,“Cognitive, Affective and Behavioral Component of Attitude.”Pp.1-14 in Attitude organization and change , edited by C. I. Hovland and M. J. Rosenberg. New Haven:Yale University Press.

Rotenberg , Ken J. & Jennifer L. Bartley ,1997,“Children’s stigmatization of chronic loneliness in peers.”Journal of Social Behavior and Personality, 12:577-584.

Rubenstein, Carin M., & Philip Shaver ,1982,“The Experience of Loneliness.”Pp.206-223 in Loneliness:A Sourcebook of Current Theory, Research and Therapy, edited by Peplau & Perlman . New York:John Wiley & Sons, Inc.

Russell, Dan, Carolyn E. Cutrona, Jayne Rose & Karen Yurko ,1984, “Social and Emotional Loneliness:An Examination of Weiss’s Typology of Loneliness.”Journal of Personality and Social Psychology, 46(6):1313-1321.

Russell,Dan W., Letitia A. Peplau & Carolyn E. Cutrona,1980,“The revised UCLA loneliness scale:concurrent and discriminant validity evidence.” Journal of personality and Social Psychology,39:472-480.

Schermerhorn, John R., James G. Hunt & Richard N. Osborn ,2003,Organizational Behavior, 8th ed, John Wiley & Sons,Inc,NY, p.65.

Schiffman, Leon G. & Leslie Lazar Kanuk,1994, Consumer behavior. 5th ed. London. Prentice Hall.

Shaver, Philip & Cindy Hazan, 1989,“Being lonely, falling in love.”In Loneliness:Theory,research,and applications, edited by Hojat, Mohammadreza & Rick Crandall. Newbury Park, CA:Sage.

Sletta, Olav, Harald Valas , Einar Skaalvik & Frode Sobstad ,1996,“Peer relations, loneliness and self-perceptions in school-aged children.”British Journal of Educational Psychology, 66:431-445.

Sproles, George ,1979, Fashion:Consumer Behavior Toward Dress. Minneapolis:Burgess.

Sproles ,George ,1981,“Analyzing Fashion Life Cycles Principles and Perspectives.” Journal of Marketing, 45:116-124.

Stokes, Joseph P.,1985,“The relation of social network and individual difference variables to loneliness.”Journal of Personality and Social Psychology, 48 (4):981-990.

Sullivan, Harry S.,1953, The interpersonal theory of psychiatry. New York:Norton.

Tauber, Eward M.,1972,“Marketing Notes and Communication:Why Do People Shop?”Journal of Marketing, 36(4): 46-49.

Terrell-Deutsch, Beverley,1999,“The conceptualization and measurement of childhood loneliness.” In Loneliness in social isolation,edited by K. J. Rotenberg & S. Hymel. Cambridge, MA:MIT Press.

Underhill, Paco, 1999, Why We Buy: the Science of Shopping. New York:Simon & Schuste。阮大宏譯,1999,《花錢有理:新時代消費行為大預測》。台北:時報文化。

Veblen, Thorstein,1899,The Theory of the Leisure Class. New York: Augustus M. Kelly.

Watson, David, Lee Anna Clark & Allan R. Harkness, ,1994,“Structures of personality and their relevance to psychopathology.”Journal of Abnormal Psychology, 103:18–31.

Weiss, Robert S.,1973, Loneliness: The experience of emotional and social isolation. Cambridge, Mass: MIT Press.

Weiss, Robert S.,1982,“Issues in the study of loneliness.”Pp.71-80 in Loneliness: A Sourcebook of current theory, research and therapy, edited by L.A. Peplau & D. Perlman. New York: Wiley.

Williams, Euphemia G., 1983,“Adolescent loneliness.”Adolescence,18(69):51-66.

Woodruffe, Helen R.,1997,“Compensatory Consumption: Why Women go Shopping When They’re Fed Up And Other Stories.”Marketing Intelligence and Planning,15(7):325-334.

Zilboorg, Gregory ,1938,“Loneliness.”Atlantic Monthly, 161(1):45-54.
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top