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研究生:黎友武
研究生(外文):Le Huu Vu
論文名稱:Factors Affecting Acceptance of SMEs’ Employees in the Adoption of E-commerce in Vietnam
論文名稱(外文):Factors Affecting Acceptance of SMEs’ Employees in the Adoption of E-commerce in Vietnam
指導教授:蕭國倫蕭國倫引用關係
學位類別:碩士
校院名稱:樹德科技大學
系所名稱:資訊管理系碩士班
學門:電算機學門
學類:電算機一般學類
論文出版年:2010
畢業學年度:99
語文別:英文
論文頁數:62
中文關鍵詞:D&;M IS success modeD&;M IS success modeD&;M IS success modeD&;M IS success modeD&;M IS success modeD&;M IS success modeD&;M IS success modeD&;M IS success modeD&;M IS success mode
外文關鍵詞:E-commerceIS Success ModelD&ampM IS success modeInformation QualitySystem QualityIntention to UseSatisfaction of UserE-commerce adoptionSMEs
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In highly competitive environment nowadays, E-commerce can be considered as an important source of competitive advantage for most of enterprises, especially small and medium enterprises (SMEs). Before, the researches focused mainly on the adoption of E-commerce in developed countries. However, today, with the steady development of economy, developing countries (including Vietnam) have gained more and more attentions of researchers. Thus, the studies in this field are rising.
The concept “E-commerce” appeared when business organizations began to realize the important role of Internet as a means for conducting business. According to Chaudhury &; Kuiboer (2002), E-commerce has been significantly contributed in reducing in costs of doing business, improving product/service quality, attracting new customers and suppliers, and developing new ways for product distribution. It brings benefits not only to large enterprises but also SMEs.
Over the last few years, after Vietnam implemented Reform (Doi Moi) policy and opened its market, a number of Vietnamese SMEs have implemented and gained benefits from it.
The purpose of this study is to examine and to understand more clearly the influence of relevant factors on the acceptance of SMEs’ employees, who directly use E-commerce in their enterprises. A research framework was developed and seven hypotheses were formulated to test the relationships. Developing and testing hypotheses by using survey data from 340 employees of SMEs in Nam Dinh province, in Viet Nam. This research employed SPSS 13.0 to analyze the collected data to test the relationships among factors and all items require five-point Likert-scale.
Support was found for all of the seven hypotheses formulated. The results indicate the positive relationships among Information quality, System quality, Intention to Use, User Satisfaction and E-commerce Adoption.

In highly competitive environment nowadays, E-commerce can be considered as an important source of competitive advantage for most of enterprises, especially small and medium enterprises (SMEs). Before, the researches focused mainly on the adoption of E-commerce in developed countries. However, today, with the steady development of economy, developing countries (including Vietnam) have gained more and more attentions of researchers. Thus, the studies in this field are rising.
The concept “E-commerce” appeared when business organizations began to realize the important role of Internet as a means for conducting business. According to Chaudhury & Kuiboer (2002), E-commerce has been significantly contributed in reducing in costs of doing business, improving product/service quality, attracting new customers and suppliers, and developing new ways for product distribution. It brings benefits not only to large enterprises but also SMEs.
Over the last few years, after Vietnam implemented Reform (Doi Moi) policy and opened its market, a number of Vietnamese SMEs have implemented and gained benefits from it.
The purpose of this study is to examine and to understand more clearly the influence of relevant factors on the acceptance of SMEs’ employees, who directly use E-commerce in their enterprises. A research framework was developed and seven hypotheses were formulated to test the relationships. Developing and testing hypotheses by using survey data from 340 employees of SMEs in Nam Dinh province, in Viet Nam. This research employed SPSS 13.0 to analyze the collected data to test the relationships among factors and all items require five-point Likert-scale.
Support was found for all of the seven hypotheses formulated. The results indicate the positive relationships among Information quality, System quality, Intention to Use, User Satisfaction and E-commerce Adoption.

Abstract i
Acknowledgements iii
Table of Contents iv
List of Tables vi
List of Figures vii
1.1. Research background 1
1.2. Research motive 3
1.3. The importance of E-commerce 4
1.4. Research purpose 6
1.5. Research procedure 6
1.6. Limitation 7
Chapter 2 Literature Review 9
2.1. E-commerce 9
2.1.1. E-commerce definition 9
2.1.2. History and evolution of E-commerce in the world 10
2.2. SMEs 11
2.3. E-commerce in Vietnamese SMEs 14
2.3.1. Implementation of E-commerce in SMEs in Vietnam 14
2.3.2. Factors affecting the implementation of E-commerce in SMEs in Vietnam 15
2.4. Information system success model and factors 18
Chapter 3 Research Method 21
3.1. Research model 21
3.2. Research hypotheses 22
3.2.1. Information quality 22
3.2.2. System quality 23
3.2.3. Satisfaction of user 24
3.2.4. Intention to use or usage 24
3.3. Measurement of variables 25
3.4. Data collection 26
3.4.1. Data collection methods 26
3.4.2. Population 27
3.4.3. Sampling method: random sampling 27
4.1. Descriptive analysis of sample demographics 28
4.2. Reliability analysis of the major variables 30
4.3. Factor analysis 31
4.4. Regression analysis 33
4.4.1. Linear regression analysis for employees’ intention to use 33
4.4.2. Linear regression analysis for satisfaction of user at E-commerce 35
4.4.3. Linear regression analysis for E-commercial adoption 37
Chapter 5 Research Conclusions 40
5.1. Research findings 40
5.2. Research implications 41
5.3. Limitations 42
5.4. Further study 43
References 45
Appendix: Research Questionnaire 48

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