(35.175.180.108) 您好!臺灣時間:2019/11/16 01:22
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
本論文永久網址: 
line
研究生:阮春惠
研究生(外文):Nguyen Xuan Huy
論文名稱:Factors Affecting Intentions to Use Mobile Phone Service by Students in Nam Dinh Province, Viet Nam
論文名稱(外文):Factors Affecting Intentions to Use Mobile Phone Service by Students in Nam Dinh Province, Viet Nam
指導教授:溫嘉榮溫嘉榮引用關係
學位類別:碩士
校院名稱:樹德科技大學
系所名稱:資訊管理系碩士班
學門:電算機學門
學類:電算機一般學類
論文出版年:2011
畢業學年度:99
語文別:英文
論文頁數:127
中文關鍵詞:Service providersStudentsMobile phone serviceIntention to useNetwork’s qualityserving qualityService costValue added servicesReliability of the networkAttraction
外文關鍵詞:Service providersStudentsMobile phone serviceIntention to useNetwork’s qualityserving qualityService costValue added servicesReliability of the networkAttraction
相關次數:
  • 被引用被引用:0
  • 點閱點閱:233
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
The purpose of this subject to identify the factors likely to affecting intention to use mobile services for students in Nam Dinh, the construction of scales used to measure these factors, build and test theoretical models of the relationship between factors that influence with the intention to use mobile services for students in Nam Dinh. Based on the theoretical basis and research, measuring customer had on the world market. A quantitative research with samples n = 180 clients are made to assess the scale and test theoretical models. Specific factors affecting intention to use customer service of the students in Nam Dinh, including the Network''s quality factor, serving quality, service cost, Value added services, Reliability of the network, Attraction.
Results of the research have brought real results for the theory provides mobile services in the province of Nam Dinh, Viet Nam. It enables service providers to see the impact of each factor on the intention to use their services of the students and measuring how these factors. Through which service providers take measures to monitor, manage and adjust these factors impact on intention to use mobile services. At the same time the results of this study also helps service providers identify what factors should be targeted investments to increase intention to use the services of students and enhance competition in the telecommunications market mobile.

The purpose of this subject to identify the factors likely to affecting intention to use mobile services for students in Nam Dinh, the construction of scales used to measure these factors, build and test theoretical models of the relationship between factors that influence with the intention to use mobile services for students in Nam Dinh. Based on the theoretical basis and research, measuring customer had on the world market. A quantitative research with samples n = 180 clients are made to assess the scale and test theoretical models. Specific factors affecting intention to use customer service of the students in Nam Dinh, including the Network''s quality factor, serving quality, service cost, Value added services, Reliability of the network, Attraction.
Results of the research have brought real results for the theory provides mobile services in the province of Nam Dinh, Viet Nam. It enables service providers to see the impact of each factor on the intention to use their services of the students and measuring how these factors. Through which service providers take measures to monitor, manage and adjust these factors impact on intention to use mobile services. At the same time the results of this study also helps service providers identify what factors should be targeted investments to increase intention to use the services of students and enhance competition in the telecommunications market mobile.

ABSTRACT i
ACKNOWLEDGEMENTS iii
Table of Contents iv
List of Tables ix
List of Figures x
Chapter 1 Introduction 1
1.1. Research Background 1
1.2. The Importance of the Study 6
1.3. Research Motivation 7
1.4. Research Purpose 8
1.5. Research Practicality 9
1.6. Delimitation 10
Chapter 2 Literature Review 11
2.1. The Concept of Market and Telecommunications Market 11
2.2. Customers in Service Sector Mobile Phone 13
2.3. Mobile Phone Service 15
2.3.1. Definition of service 15
2.3.2. Mobile phone service and its characteristics 16
2.3.3. Mobile phone service’s quality 17
2.4. The Overview of Nam Dinh Telecommunication Market 19
2.4.1. Introducing about the current mobile phone service providers in Nam Dinh’s market 22
2.4.2. Mobile phone service Vinaphone 23
2.4.3. Mobile phone service Mobifone 26
2.4.4. Mobile phone service Viettel 29
2.4.5. Mobile phone service S-Fone 33
2.4.6. Mobile phone service EVN-mobile 34
2.5. Reference Model Studies 36
2.5.1. Simple model of giving goods buying decision 36
2.5.2. Successful model of Delone and Mclean 41
2.5.3. Factor and variables definitions 47
Chapter 3 Methodology 53
3.1. Research Design & Framework 53
3.2. Research Hypotheses 54
3.3. Measurement of Variables 56
3.3.1. Network quality 56
3.3.2. Serving quality 57
3.3.3. Service cost 57
3.3.4. Value added services 58
3.3.5. Reliability of the network 59
3.3.6. Attraction 60
3.3.6. Intention to user 60
3.4. Sampling Method: Random Sampling 61
3.5. Research Procedure 63
3.6. Tool Development 66
3.6.1. Design questionnaires 66
3.6.2. Reliability 68
3.6.3. Validity analysis 69
3.7. Data Analysis 73
3.7.1. Descriptive statistics 73
3.7.2. Inferential statistics 73
Chapter 4 Data Analysis and Results 76
4.1. Descriptive Statistics 76
4.2. T- Test and ANOVA analysis 78
4.2.1. T- Test 78
4.2.2. ANOVA test 79
4.3. Factor Analysis 80
4.4. Regression Analysis 83
4.5. Research Finding 86
4.6. Discussions 89
Chapter 5 Research Conclusion 90
5.1. Conclusions 90
5.2. Organizational Implications 91
5.3. Limitations 93
5.4. Suggestions 93
5.5. Suggestions for Future Study 97
REFERENCES 99
Appendix 1 109

[1]MacInnis Laura, (2009), Cell phone demand to stay strong despite downturn: U.N, Feb 16, 2009 from http://www.reuters.com/article/idUSTRE51F1R420090216.
[2]BH, (2010), Thi truong vien thong Viet Nam 6 thang dau nam, tiep tuc tang truong manh, cong nghe thong tin & truyen thong. July, 2, 2010 from http://www.tapchibcvt.gov.vn/vi-vn/congnghetruyenthong/2010/5/21580.bcvt
[3]Hong Anh, (2009), Cac mang di dong dua nhau gianh khach hang sinh vien, vnexpress, August, 26, 2009 from http://vnexpress.net/GL/Kinh-doanh/2009/08/3BA12C2B/
[4] Pham, (2009), luat kinh doanh va so huu tri tue, Thông tư số 22/2009/TT-BTTTT June, 24, 2009 from http://www.luatgiapham.com/phap-luat/luat-kinh-doanh/2977-thong-tu-so-222009tt-btttt-ngay-24062009.html
[5]Wikipedia, J, W, (2010), thi truong, Bách khoa toàn thư mở Wikipedia, August, 31, 2010 from http://vi.wikipedia.org/wiki/Th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng
[6]Marketing chien luoc, (2009). Cac truong phai marketing hien dai, december, 3, 2009 from http://www.marketingchienluoc.com/cactruongphaimarketinghiendai
[7]Hoang Thang, (2009), hay mo rong khai niem dich vu khach hang, ehow, August, 4, 2009 from http://www.ehow.vn/home/modules.php?name=News&op=viewst&sid=675
[8]Wikipedia, J, W, (2010), dich vu, Wikipedia, October, 29, 2010 from http://vi.wikipedia.org/wiki/D%E1%BB%8Bch_v%E1%BB%A5
[9]Zeithamal, V.A, &Bitner, M.J. (1996). Services marketing.NewYork: McGraw-Hill.
[10]Lehtinen, U. & J.R.Lehtinen (1982), Service Quality: A Study of Quality Dimensions, Working Paper, Service Management Institute, Helsinki, Finland.
[11]Gronroos, C. (1984), A Service Quality Model and Its Marketing Implications, European Journal of Marketing, 18(4): 36-44.
[12]Parasuraman, A., L. L. Berry, & V. A. Zeithaml (1991), Refinement and Reassessment of the Servqual Scale, Journal of Retailing, 67(4): 420-450.
[13]Huy Luan, (2010), the gioi se co 5 ty thue bao di dong vao cuoi nam 2010, xa hoi thong tin, July, 25, 2010. From http://www.baomoi.com/Home/ThietBi-PhanCung/xahoithongtin.com.vn/The-goi-se-co-5-ty-thue-bao-di-dong-vao-cuoi-nam-2010/4604764.epi
[14]Thuy Nguyen, (2010), Viet nam dung thu tu the gioi ve phat trien di dong, vnmedia, June, 18, 2010. From http://www.baomoi.com/Home/CNTT/vnmedia.vn/Viet-Nam-dung-thu-4-the-gioi-ve-phat-trien-di-dong/4423997.epi
[15]Viet Nam Telecommunication Report Q2 2007 Published quarterly by BUSINESS MONITOR INTERNATIONAL LTD
[16]Wikipedia, J, W, (2010), Nam Dinh, Bách khoa toàn thư mở Wikipedia, November, 18, 2010 from http://vi.wikipedia.org/wiki/Nam_%C4%90%E1%BB%8Bnh
[17]Wikipedia, J, W, (2010), Vinasat-1, Bách khoa toàn thư mở Wikipedia, September, 23, 2010 from http://vi.wikipedia.org/wiki/Vinasat-1
[18]Phuong Diep, (2010), vinaphone khang dinh vi the dan dau, kinh doanh, July, 16, 2010. From http://www.vnbusiness.vn/articles/vinaphone-kh%E1%BA%B3ng-%C4%91%E1%BB%8Bnh-v%E1%BB%8B-th%E1%BA%BF-d%E1%BA%ABn-%C4%91%E1%BA%A7u
[19]Vinaphone, (2006). San pham, dich vu, November, 10, 2006 from http://vinaphone.com.vn/view.do?g=product&p=vinaphone
[20]Phuong Diep, (2010), dan dau trong cuoc dua 3g, business, July, 16, 2010. From http://www.vnbusiness.vn/articles/vinaphone-kh%E1%BA%B3ng-%C4%91%E1%BB%8Bnh-v%E1%BB%8B-th%E1%BA%BF-d%E1%BA%ABn-%C4%91%E1%BA%A7u
[21]Mobifone, (2006). Lich su phat trien, mang mobifone, April, 26, 2006 from http://www.mobifone.com.vn/web/vn/home/mobifone_history.jsp
[22]VNPT, (2010). Mobifone nam 2010 se tiep tuc ghi diem chat luong, February, 26, 2010 from http://www.vnpt.com.vn/vi-VN/Tin-tuc/Su-kien/Mobifone-Nam-2010-se-tiep-tuc-%E2%80%9Cghi-diem%E2%80%9D-chat-luong.html
[23]Mobifone, (2006). Dich vu gtgt, April, 26, 2006 from http://www.mobifone.com.vn/web/vn/vas/
[24]Mobifone, (2006). 3g, April, 26, 2006. From http://www.mobifone3g.com.vn/index.aspx?Lang=0
[25]Cong nghe thong tin& truyen thong, (2009). Viettel nhung chang duong hinh thanh va phat trien, October, 7, 2009. From http://www.tapchibcvt.gov.vn/News/PrintView.aspx?ID=18629
[26]Cong nghe thong tin& truyen thong, (2009). Cac su kien lon cua viettel nam 2009 va muc tieu quan trong cua viettel trong nam 2010, October, 7, 2009. From http://www.tapchibcvt.gov.vn/News/PrintView.aspx?ID=20871
[27]Quang phuong, (2010), metfone thuong hieu cua tinh doan ket va phat trien, quan doi nhan dan, June, 1, 2010. From http://www.qdnd.vn/qdndsite/vi-VN/61/113889/print/Default.aspx
[28]Cong nghe thong tin& truyen thong, (2009). Khai truong mang vien thong unitel voi cam ket “ket noi lam giau them cuoc song”, October, 17, 2009. From http://www.tapchibcvt.gov.vn/News/PrintView.aspx?ID=20584
[29]HCA, (2004). Thong tin ve Sfone, Retrieved on November, 1, 2010. from http://www.hca.org.vn/tin_tuc/hd_hoi/nam2007/thang6/muahesangtao/TCBC
[30]Wikipedia, J, W, (2010), cong ty vien thong dien luc, Bách khoa toàn thư mở Wikipedia, September, 21, 2010 from http://vi.wikipedia.org/wiki/C%C3%B4ng_ty_Th%C3%B4ng_tin_Vi%E1%BB%85n_th%C3%B4ng_%C4%90i%E1%BB%87n_l%E1%BB%B1c
[31]Viet bao, (2006). Mang di dong 096 chinh thuc nhap cuoc, May, 15, 2010. From http://vietbao.vn/Vi-tinh-Vien-thong/Mang-di-dong-096-chinh-thuc-nhap-cuoc/65053385/217/
[32]Thai duy, (2010), EVN khai truong mang 3g, dien dan doanh nghiep, June, 9, 2010. From http://dddn.com.vn/20100609011018674cat67/evntelecom-khai-truong-mang-3g.htm
[33]Philip Kotler, Marketing management, Prentice Hall International, 1997.
[34]Ngoc quang, (2005), thuong hieu doi voi khach hang, lantabran, July, 7, 2005. From http://www.lantabrand.com/cat2news1495.html
[35]DeLone, W. H. and McLean, E. R. (2004) Measuring e-commerce success: Applying the DeLone & McLean information systems success model. International Journal of Electronic Commerce, 9, 1, 31-47.
[36]Shannon, C.E., and Weaver, W. The Mathematical Theory of Communication. Urbana, IL: University of Illinois Press, 1949.
[37]Mason, R.O. Measuring information output: A communication systems approach. Information & Management, 1, 5 (1978), 219–234.
[38]Rai, A.; Lang, S.S.; and Welker, R.B. Assessing the validity of IS success models: An empirical test and theoretical analysis. Information Systems Research, 13, 1 (2002), 50–69.
[39]Pitt, L.F.; Watson, R.T.; and Kavan, C.B. Service quality: A measure of information systems effectiveness. MIS Quarterly, 19, 2 (1995), 173–188.
[40]Yong, JK (2000). A multidimensional and hierarchical model of service quality in the participant sport industry. Unpublished doctoral dissertation, The Ohio State University
[41]DeLone, W.H., and McLean E. R., (2003), The DeLone and McLean model of information systems success: A ten-year update, Journal of Management Information Systems, Spring 2003, Vol. 19 No. 4 pp. 9-30.
[42]Parasuraman, A. V. A. Zeithaml, & L.L.Berry (1988), “SERQUAL: A multiple-Item scale for measuring consumer perceptions of service quality”, Journal of Retailing, 64, pp. 12-40.
[43]Lakhe, RR, & Mohanty, RP (1995). Understanding TQM in service system. International Journal of Quality & Reliability Management, 12(9), 139-153.
[44]Kim, H.(2000). The churn analysis and determinants of customer loyalty in Korean mobile phone. Korean Information Society Review, 2000, 1–18.
[45]Gerpott, T., Rams, W., & Schindler, A. (2001). Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market. Telecommunication Policy, 25(4), 249–269.
[46]Lee, J., Lee, J., & Freick, L. (2001).The impact of switching costs on the customer satisfaction-loyalty link: Mobile phone service in France. Journal of Services Marketing, 15(1), 35–48.
[47]Pham Duc Ky va Bui Nguyen Hung (2007), “Nghien cuu mo hinh su trung thanh cua khach hang trong linh vuc dich vu thong tin di dong tai Viet Nam ”, tap chi buu chinh vien thong & Cong nghe thong tin, Ky 1, 2007.
[48]Berry, L. L.; Zeithaml, V. A; & Parasuraman, A. (1990). Five imperatives for improving service quality. Sloan Management Review, 31(4), 29-38.
[49]M-K. Kim et al., (2004), the effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services, Telecommunications Policy 28, (145-159)
[50]Peter, S. and McLean E.R., (2009) A meta-analytic assessment of the DeLone and McLean IS success model: An examination of IS success at the individual level, Information & Management, 46, pp. 159-166.
[51]Hair, Joseph F. Jr., Anderson, Rolph E, Tat ham, Ronald L. and Black, William C. Multivariate Data Analysis with Readings. Fourth edition, Prentice Hall, 745pp (1995).
[52]Seddon, Peter B. "A respecification and extension of the DeLone and McLean model of IS success," Information Systems Research, Sep 1997, Vol. 8 Issue 3, pp. 240-253.
[53]Harris, C.S. (1967). On factors and factor scores. Psychometrical, 32(4): 363-379..
[54]Ford, J.K, MacCallum, R.C, & Tait, M. (1986). The application of exploratory factor analysis in applied psychology: A critical review and analysis. Personnel Psychology, B (2): 291-314
[55]Kim, J.O. & Mueller, C.W. (1978). Factor analysis: Statistical methods and practical issues (Sage University Paper Series on Quantitative Applications in the Social Sciences)

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關論文
 
系統版面圖檔 系統版面圖檔