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研究生:Daniiar Andakulov
研究生(外文):Daniiar Andakulov
論文名稱:專利評估及商品化策略之整合模型
論文名稱(外文):An integration model for patent assessment and commercialization strategic planning
指導教授:謝志宏謝志宏引用關係
指導教授(外文):Chih-HungHsieh
口試委員:彭奕農林子銘
口試委員(外文):Yi-NungPengTzu-MingLin
口試日期:2012-1-16
學位類別:碩士
校院名稱:元智大學
系所名稱:經營管理碩士班(企業管理與服務科學學程)
學門:商業及管理學門
學類:企業管理學類
畢業學年度:100
語文別:英文
論文頁數:66
中文關鍵詞:Patent value assessmentpatent commercialization strategiespatent portfoli
外文關鍵詞:Patent value assessmentpatent commercialization strategiespatent portfoli
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如何在專利商品化成功之前,先進行專利的價值評估,至今在學理上及實務上仍是一個未被解決的問題。依據學者研究,影響專利價值的因子甚多,例如:引證次數、專利數、技術趨勢、市場需求及競爭者專利數等,然而這些要素並未能被用來進行商品化前的評估。爰此,吾人結合多變量分析及技術組合規劃等方法,提出一個嶄新的混合模型,並利用元智及工研院個案證明此一混合模型之實用性。研究結果顯示,吾人可將專利依據得自因子分析的效益及風險尺度,區分成若干價值群組,並依據其群組特性,提出商品化之策略。
The topic for patent value assessment is in the interest of academia and practitioners as well. It is difficult to assess the patent’s value before it is commercialized due to the high level of uncertainty. There are several patent value indicators like number of citations, backward and forward citations, family size, and other external factors as technology trend, market conditions, competitor’s patents in the same field etc. However, these indicators are insufficient in determining patent commercialization potential. In our research we attempt to come up with the method to assess patent’s commercialization value. We provided a novel hybrid method to assess patent’s value and to determine commercialization strategy. Furthermore, we proof the eligibility of the hybrid model with two empirical cases; they are Yuan Ze University and Industrial Technology Research Institute cases. As the result of our analysis, we categorized patents into several groups according to benefits and risk factors that extracted from factor analysis, and to each group of patents we offer possible strategies for commercialization.
Table of Contents
Chinese Abstract iii
English Abstract v
Acknowledgement vi
Table of Contents vi
List of Tables viii
List of Figures viii
Chapter 1: Introduction 1
1.1 Background and Motivation 1
1.2 Intellectual Property Types 2
1.3 Research Problem and Significance 2
1.4 Research Questions 4
Chapter 2: Literature Review 5
2.1 Fundamental Theories 5
2.2 Patent Value Indicators 7
2.3 Commercialization Strategies for Patents 12
2.4 Methods Adopted 14
2.4.1Criteria Generation and Consensus Building 14
2.4.2Multiple Criteria Decision Making (MCDM) 14
2.4.3Strategic Mapping 15
Chapter 3: Methodology 16
3.1Overview of Research Procedure 16
3.2Methods Applied 19
3.2.1Criteria Generation and Consensus Building 19
3.2.2 Multiple Criteria Decision Making and Factor Analysis 19
3.2.3 Strategic Mapping 20
3.3 Empirical Cases and Data Collection 23
3.3.1 Yuan Ze University (YZU) 23
3.3.2 Industrial Technology Research Institute (ITRI) 23
3.3.3 Sampling 24
3.3.4 Survey Method 24
Chapter 4: Empirical cases 26
4.1 Delphi method and results 26
4.2 Criteria Generation and consensus building 26
4.3Strategic Mapping: results of two cases 34
4.3.1 Yuan Ze University Case 34
4.3.2 Industrial Technology Research Institute 39
Chapter 5: Conslusion and Suggestions 53
5.1 Conclusion 53
5.2 Yuan Ze University Case 54
5.3 Industrial Technology Research Institute (ITRI) Case 55
5.4 Managerial Implications 56
5.5 Usefulness of the model 57
5.6 Limations and Further Research 58
References 59
Appendix A 62
Appendix B 63
Appendix C 66
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