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研究生:毛瑞輿
研究生(外文):Ruei-Yu Mao
論文名稱:關係效果對治理機制與買賣關係之調節作用
論文名稱(外文):The Moderating Effects of Guanxi on the Relationship between Governance Mechanisms and Buyer - Supplier Relationship
指導教授:張國忠張國忠引用關係
指導教授(外文):Kuo-Chung Chang
學位類別:碩士
校院名稱:國立東華大學
系所名稱:國際企業學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
論文頁數:66
中文關鍵詞:治理機制顧客滿意顧客承諾關係文化
外文關鍵詞:governance mechanismscustomer satisfactioncustomer commitmentGuanxi
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治理機制是影響買方與供應商間業務關係的一個關鍵因素,根據先前研究顯示,治理機制對於國內業務與國際業務的組成關係存在著顯著差異,而不同型態的治理機制也會影響顧客滿意度及顧客承諾,因為過去相關研究是著重探討西方國家的實證研究,近年來,隨著大陸市場的成長以及擁有相當程度的發展潛力,西方國家開始在大陸進行商業布局,但受挫於大陸特殊的「關係」文化,因此近年來也開始探討「關係」文化的相關研究,大陸及台灣皆受到傳統中國文化的薰陶,有別於西方國家的功利主義,兩岸對於「關係」文化的認同度較高,且台灣廠商對於大陸供應商的依賴程度也逐漸提升,本文旨在探討面對貿易治理機制的影響下,本土廠商在面對本土供應商與大陸供應商之間的貿易關係會受到貿易治理機制的影響以及受到「關係」文化的調節作用,影響其買家的滿意度與承諾,我們從回收的143份問卷的數據發現部分「關係」文化對於貿易治理機制與買方滿意度與承諾有調節作用的存在,本研究認為在未來大陸與台灣之間的貿易關係除了重視貿易治理機制外,也應該注重雙方關係的維護,才能有更好的貿易條件。
Governance mechanisms are a key element of business relationship. According to (Michael Burkert, Bjorn Sven Ivens, & JialuSha, 2012) known about the possible differences between the governance mechanism uses in domestic versus international business relationship, different types of governance mechanisms will affect the customer satisfaction and commitment. Taiwan and China both the traditional Chinese culture’s countries, compared to the Utilitarianism, more attention to “Guanxi” in relationship. Recently, Taiwan’s firms are more rely on China’s suppliers than before, this thesis aims to study that not only the governance mechanisms will affect the buyer satisfaction and commitment between Taiwan and China’s buyer - supplier relationship , but also the “Guanxi” as moderating effect will affect ,too. Finally, we analyze the moderating role of “Guanxi” on relationship between governance mechanisms and customer satisfaction and commitment. Data from a survey of 143 companies support most of the hypothesized relationships, the conclusion of the research, not only focus on governance mechanisms but also need to maintain the relationship between buyer and supplier.
Acknowledgements i
Chinese Abstract ii
Abstract iii
Table of Contents iv
List of Tables vi
List of Figures vii
CHAPTER I INTRODUCTION 1
1.1 Research Background and Motivation 1
1.2 Research Purposes and Contributions 3
1.3 Research Processes 4
CHAPTER II LITERATURE REVIEW 7
2.1 International Business Relationship 7
2.2 Define Governance Mechanisms 10
2.3 Customer Satisfaction 16
2.4 Customer Commitment 17
2.5 Guanxi 19
2.6 “Guanxi” in China Compare to the “Relationship” in Western 22
CHAPTER III RESEARCH DESIGN AND METHODOLOGY 27
3.1 Hypothesis of Research 27
3.2 Research Framework 31
3.3 Research Design 32
CHAPTER IV RESEARCH RESULTS 35
4.1 Descriptive Statistical Analysis 35
4.2 Factor Analysis and Reliability Analysis 36
4.3 Hierarchical Regression Analysis and Results 39
CHAPTER V CONCLUSION AND SUGGESTIONS 45
5.1 Discussion and Conclusion 45
5.2 Limitation and Suggestion 50
REFERENCES 53
APPENDIX 63


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