訪客IP:18.207.134.98
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
本論文永久網址: 
line
研究生:吳旻儒
研究生(外文):Wu, Min-Ru
論文名稱:大同盟策略與核心產品、非核心產品及製程創新交互影響之探討
論文名稱(外文):The Interaction among Strategic Grand Alliance, Core products, non-core products and Process innovation
指導教授:謝登隆謝登隆引用關係
指導教授(外文):Hsieh, Teng-Lung
口試委員:徐俊明陳靜瑜
口試委員(外文):Hsu, Chun-MingChen, Ching-Yu
口試日期:2014-05-23
學位類別:碩士
校院名稱:東海大學
系所名稱:國際貿易學系
學門:商業及管理學門
學類:貿易學類
論文出版年:2014
畢業學年度:102
語文別:中文
論文頁數:65
中文關鍵詞:大同盟策略製程創新成本差異
外文關鍵詞:Grand alliance strategyprocess innovationcost gap
相關次數:
  • 被引用被引用:0
  • 點閱點閱:204
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:16
  • 收藏至我的研究室書目清單書目收藏:0
本研究主要參考Buehler and Schmutzler(2008)與Lin and Zhou(2013)。並將Buehler and Schmutzler(2008)之Cournot模型與垂直整合效果,轉變為Stackelberg雙占數量競爭模型與大同盟效果,加上Lin and Zhou(2013)之核心、非核心產品之製程成本差異作為模型之基礎設定。本研究建構經濟數學模型來探討產業中上、下游皆為雙占廠商,而其中一供應鏈採取大同盟之策略後,市場規模變動與製程成本差異程度,對領導與跟隨廠商之影響。研究結果如下:
1. 在大同盟策略下,當領導廠商之核心產品市場規模擴大時,領導廠商與跟隨廠商之利潤差距與研發投入差距皆有擴大效果。
2. 在大同盟策略下,當跟隨廠商之核心產品市場規模擴大時,領導廠商與跟隨廠商之利潤差距與研發投入差距皆有擴大效果。
3. 在大同盟策略下,當製程成本差異程度拉大時,領導廠商與跟隨廠商之利潤差距將有擴大效果減少,且皆應採取製程創新之策略推升利潤。
This thesis is based on both Buehler and Schmutzler(2008), Lin and Zhou 2013). According to the Buehler and Schmutzler(2008) of Cournot model and the effects of vertical integration. At the same time, convert the Stackelberg mathematical model and the degree of influence towards grand alliance. Therefore, generate a proto model which is combined with Lin and Zhou (2013) generating the existence of cost gap with core and non-core products. Naturally, the main objective of this thesis attempts to construct a mathematical model to explore targets. Broadly speaking, the targets are Stackelberg include both upstream and downstream industry. Once one of supplier adopts the strategy of grand alliance, how to affect both leader and followers in terms of market scale fluctuation and gap of processing cost. The study results are elaborated below:
1. Under the influence of Grand alliance strategy, once the leader expand the scale of core products penetrate into market, the leader and follower likely to both benefit the expand effects in R&D and profit gaps.
2. Under the influence of Grand alliance strategy, once the follower expand the scale of core products in market, the leader and follower both benefits the expand effect in R&D and profit gaps.
3. Under the influence of Grand alliance strategy, once the processing cost reaching maximum, the expand effects of profit gap will likely diminishing for both leader and follower. Under this theory, that should through innovation process generate profits.

目錄 iii
圖目錄 v
表目錄 vi
第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 1
第三節 研究流程與架構 2
第二章 文獻回顧 3
第一節 策略聯盟相關文獻 3
一、 策略聯盟之定義 3
二、 策略聯盟之動機 6
三、 策略聯盟之類型 10
第二節 創新相關文獻 11
一、 創新之定義 11
二、 創新之類型 13
三、 創新之利益 15
第三章 模型假設、變數定義與模型推導 17
第一節 模型假設與變數定義 17
一、 模型假設 17
二、 變數定義 19
第二節 模型架構設計與分析 20
第三節 數理模型推導 21
一、函數設定 21
二、模型推導 23
第四章 模型建構分析 31
第一節 變數擬定合理範圍值 31
第二節 核心產品之市場規模對廠商之影響 32
一、 核心產品市場規模對產品價格之影響 32
二、 核心產品市場規模對廠商利潤之影響 33
三、 核心產品市場規模對廠商產量之影響 34
四、 核心產品市場規模對廠商研發成本之影響 34
五、 核心產品市場規模對關鍵零組件之影響 35
第三節 非核心產品之市場規模對廠商之影響 36
一、 非核心產品市場規模對產品價格之影響 36
二、 非核心產品市場規模對廠商利潤之影響 37
三、 非核心產品市場規模對廠商產量之影響 38
四、 非核心產品市場規模對廠商研發成本之影響 38
五、 非核心產品市場規模對關鍵零組件之影響 49
第四節 成本差異對廠商之影響 40
一、 成本差異對產品價格之影響 40
二、 成本差異對廠商利潤之影響 40
三、 成本差異對廠商產量之影響 42
四、 成本差異對產品廠商研發成本之影響 42
第五章 結論與研究限制 44
第一節 研究結果 44
第二節 研究限制與與未來研究方向 51
參考文獻 52

1.Abernathy, W. J. and K. B. Clark (1985), Innovation: Mapping the Winds of Creative Destruction, Research Policy, 14(1), pp.3-22.
2.Afuah Allan (1998), Innovation Management: Strategies, Implementation, and Profits, NY:Oxford University Press.
3.Barney , J. B. (1997), Gaining and sustaining competitive advantage. New York : Addition– Wesley Publishing Company .
4.Bengtsson, M., and Kock, S.(2000), Competition in business networks to cooperate and compete simultaneously. Industrial Marketing Management , 29 (5), 411-426.
5.Betz, F. (1993), Strategic Technology Management, McGraw Hill.
6.Bronder, C. and Pritzl(1992), Developing strategic alliances : a conceptual frameworkfor successful cooperation, Eurpoean Management Journal , 10(4), 412-421.
7.Buehler, S. and Schmutzler, A. (2008), Intimidating competitors – Endogenous vertical integration and downstream investment in successive oligopoly, International Journal of Industrial Organization, 26(1), 247-265.
8.Burgers, W. P., Hill, C. W. L., and Kim, W. C.(1993). A theory of global strategic alliances: the case of the global auto industry, Strategic Management Journal, 14 , 419-432.
9.Chacke, G. K. (1998), Technology Management – Application to Corporate Marketsand Military Missions, NY:Praeger.
10.Chan, S., J. Kensinger, A. Keown, and J. Martin (1997). Do Strategic Alliances Create Value? Journal of Financial Economics. 46: 199-221.
11.Chen, C. F. , and Sewell, G. (1996). Strategies for technological development in South Korea and Taiwan: the case of semiconductors, Research Policy, 25, 759-783.
12.Cohen W.M. and Levinthal, D.A.(1990), Absorptive capacity: a new perspective on learning and innovation. Administrative Science Quartely 35: 128-152.
13.Cheng, E. W. L. , Li, H., Love, P. E. D., and Irani, Z. (2004), Strategic alliances: a model for establishing long–term commitment to inter–organizational relations in construction, Building and Environment, 39(4), 459-468.
14.Coase, R.(1937), The Nature of the Firm, Econometrica, November, Vol. 4, pp. 386-405.
15.Cournot, A.(1987), Researches into the Mathematical Principles of the Theory of Wealth.Edited by N. Bacon, New York: Macmillan press.
16.Devlin, G., and Bleackley, M.(1988), Strategic alliances–guidelines for success , Long Range Planning, 21(5), 18-23.
17.David, L. , and Slocom, J. W. J.(1992), Global strategy, competence–building and strategic alliances, California Management Review, 35 , 81-97.
18.Das, T. K., and Teng, B. S.(2000). A resource–based theory of strategic alliances, Journal of Management, 26 , 31-61.
19.Drucker, P. F.(1985), Innovation and Entrepreneurship: Practice and Principles, Harper and Row.Damanpour1991
20.Elmuti, D., and Kathawala, Y.(2001), A overview of strategic alliances, Management Decision , London , 39 , 205-237.
21.Foster, R. N.(1986), Timing Technological Transitions in Horwitch, Technology in the Modern Corporation, Permagon Press.
22.Frankle, E.G.(1990) Management of Technology Change, Kluwer Academic.
23.Francis, D. and Bessant, J.(2005), Targeting innovation and implications forcapability develop, Technovation, 25(3), 171-183.
24.Gebrekidan, D. A. , and Awuah, G. B.(2002). Inter organizational cooperation: a new view of strategic alliances–the case of Swedish firms in the international market, Industrial Marketing Management, 31(8), 679-693.
25.Henderson, R. and Clark, K.,(1990). Architectural Innovational: The Reconfiguration of Existing Product Technologies and the Failure of Established Firm, Administrative Science Quarterly, March, pp.9-30.
26.Harrigan, K.R.(1988), Joint Ventures and Competitive Strategy, Strategic anagement Journal 9, 141-158
27.Hagedoorn, J., & Schakenraad, J. (1994), The effect of strategic technology alliances on company performance, Strategic Management Journal, 15(4), 291-309.
28.Kogut, B. (1988), Joint Ventures: Theoretical and empirical perspectives, Strategic Management Journal , 9: 319-332.
29.Lewis J.D. (1990), Making Strategic Alliance Work, Research Technology Management 33(6): 12-15
30.Lin and Zhou (2013), The effects of competition on the R&D portfolios of multiproduct firms, International Journal of Industrial Organization, 31(1), 83-91.
31.McCutchen, W. W. and Swamidass, P. M. ( 2004), Motivations for strategic alliances in the pharmaceutical/biotech industry: some new finding, Journal of High Technology Management Research, 15(2), 197-214.
32.Miotti, L. and Sachwald, F. (2003), Co–operative R&D: why and with whom ? An integrated framework of analysis. Research Policy, 1607, 1-19.
33.Mohr, J. and Spekman, R. (1994). Characteristics of partnership success, Strategic Management Journal, 15, 135-152.
34.Nalebuff, B. and Brandenburger, A. (1996). Co–opetition, ISL FÖrlag AB, Oskarshamn.
35.Narasimhan, R. and Nair, A. (2005), The antecedent role of quality, information sharing and supply chain proximity on strategic alliance formation and performance. International Journal of Production Economics, 96(3), 301-313.
36.Roger, E. M. and Shoemaker, F. F. (1971), Communication of Innovation: A Cross-Culture Approach, New York: Free Press.
37.Rogers, E. M. (1983), Diffusion of Innovations, New York: Free Press.
38.Schumpeter, J. A. (1934), The Theory of Economic Development, Cambridge, Harvard Economic Studies.
39.Schumann, P. A., Prestwood, D. C., Tong, A. H. and Vanston, J. H. (1994), Innovate: Straight Path to Quality Customer Delight & Competitive Advantage, McGraw-Hill, New York.
40.Tushman, M. L. and Nadler, D. (1986), Organizing for innovation, California Management Review, 28(3), 74-92.
41.Teece, D. J., Pisano, G. and Shuen, A. (1997), Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18, 509-533
42.Vrakking, W. J. (1990), The innovative organization, Long Range Planning, 23(2), 94-102.
43.Ohame K., The Global Logic of Strategic Alliances, Harvard Business Review , pp.143-0154,Mar.-Apr,1989
44.Parkhe, A. (1993a). Strategic alliance structuring: a game theoretical and transaction cost examination of inter-firm cooperation, Academy of Management Journal, 36 ,794-829.
45.Parkhe, A. (1993b). Messy research, methodological predispositions, and theory development in international joint ventures. Academy of Management Review, 18(2), 227-268.
46.Parkhe, A. (1993c). Partner nationality and the structure-performance relationship in strategic alliances. Organization Science, 4(2), 301-324.
47.Perry, M. L., Sengupta, S. and Krapfel, R. (2004). Effectiveness of horizontal strategic alliances in technologically uncertain environments: are trust and commitment enough? Journal of Business Research, 57(9), 951-956.
48.Porter, M. E. , & Fuller, M. B. (1986). Collaborations and global strategy, Boston: Harvard Business School Press, 315-344.
49.Shan, W. and Hamilton, W. (1991), Country-specific advantage and international cooperation, Strategic Management Journal, 12, 419-432.
50.Shan, W. and Song, J. (1997), Foreign direct investment and the sourcing of technological advantage: evidence from the biotechnology industry, Journal of International Business Studies, 28(2), 267-284.
51.Shan, W. and Visudtibhan, K. (1990). Cooperative strategy in commercializing an emerging technology, European Journal of Operational Research, 47, 172-181.
52.Vilkamo, T. and Keil, T. (2003). Strategic technology partnering in high–velocity environment lessons from a case study, Technovation, 23(3) , 193-204.
53.Williamson, O. E. (1975), Markets and Hierarchies: Analysis and Antitrust Implications, New York: The Free Press.
54.Yasuda, H. (2005), Formation of strategic alliances in high–technology industries: comparative study of the resource–based theory and the transaction–cost theory, Technovation, 25(7), 763-770.
55.Yasuda, H. and Iijima, J. (2004), Analytical framework of strategic alliances from the perspective exchange of management resources. International Journal of Business Performance Management, 6(1), 88-105.
56.Yoshino, M. Y. and Rangan, R. (1995). An entrepreneurial approach to globalization, Harvard Business School Press.
57.Yoshino, M. Y. and Rangan, R. (1996), Strategic alliances: an entrepreneurial approach to globalization. Harvard Business School Press, Boston, Massachusetts.
58.呂鴻德(1992),技術策略、功能互動與產品創新績效關係之研究─資訊電子業成長階段之模式,台大商研所未出版博士論文。
59.劉常勇(2006),科技創新與競爭力─建構自主創新能力,科學出版社,北京。
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊
 
系統版面圖檔 系統版面圖檔