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研究生:李東熹
研究生(外文):Dong-Hee Lee
論文名稱:創業者的商務禮儀學院事業計畫
論文名稱(外文):Business Plan for Kingmaker Entrepreneurs'' Etiquette School
指導教授:謝冠雄謝冠雄引用關係曹承礎曹承礎引用關係
指導教授(外文):Edward HsiehSeng-Cho Chou
口試委員:陳鴻基葛明伊
口試委員(外文):Hong-Ji ChenMiriam Garvi
口試日期:2016-07-20
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:英文
論文頁數:63
中文關鍵詞:商業禮儀禮儀學院創業者
外文關鍵詞:business etiquetteentrepreneursstartup
相關次數:
  • 被引用被引用:0
  • 點閱點閱:151
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
Kingmaker Etiquette School for Entrepreneurs is a fledgling educational institution located in the heart of Seoul, South Korea. As one of a few etiquette training institutions targeting startup entrepreneurs in Korea, Kingmaker will offer various range of soft skills training to young current and future entrepreneurs in need of establishing executive presence at an organization. The training programs will include soft skills categories such as business etiquette, professional social gatherings, leadership and negotiation, and image management for professionals.
In the process of carrying out our business, we aim to achieve the following mission and vision. Our mission is to become the first tier educational institution for cross-cultural business etiquette and manners in Asia, and the ultimate vision is to nurture global business leaders with ethics and correct virtues.


Acknowledgement - 2 -
Table of Contents - 3 -
List of Figures and Illustrations - 5 -
List of Tables - 6 -
Chapter 1. Executive Summary - 7 -
Chapter 2. Introduction and Background of Enterprise - 8 -
Chapter 3. Products and Services - 10 -
3.1. Product and Service Description - 10 -
3.2. Future Products and Services - 11 -
Chapter 4. Market Analysis - 13 -
4.1. South Korea, the Perfect Launch Market for Kingmaker - 13 -
4.2. Target Market Segment for Kingmaker - 18 -
4.3. Characteristics of Kingmaker’s Target Market Segment - 18 -
Chapter 5. Target Market Survey - 21 -
5.1. Characteristics of Kingmaker’s Target Market Segment - 26 -
Chapter 6. Competitive Analysis of Kingmaker - 36 -
6.1. Competitive Edge of Kingmaker - 36 -
6.2. Main Competitors of Kingmaker - 37 -
Chapter 7. Marketing Plan - 41 -
7.1. Kingmaker’s Marketing Goals - 41 -
7.2. Kingmaker’s Marketing Mix - 41 -
7.3. Kingmaker’s Marketing Channel Plan - 43 -
Chapter 8. Organization Management - 49 -
8.1. Organization Chart of Kingmaker - 49 -
8.2. Functions of Kingmaker’s Organization - 50 -
Chapter 9. Stages of Kingmaker’s Business Development - 52 -
9.1. The Preparatory Stage - 52 -
9.2. The Development Stage - 54 -
9.3. The Improvement Stage - 55 -
Chapter 10. Financial Capital Plan - 56 -
10.1. Financial Assumptions - 56 -
10.2. Annual Profit-and-Loss Forecast - 58 -
Bibliography - 60 -



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