臺灣博碩士論文加值系統

在醫療照護領域，藥品是健康照護與疾病治療的必要元素，以學名藥藥品為基礎的我國製藥產業，在健保開辦以來的資源壓縮，加上法規日趨嚴謹，讓台灣製藥廠都面對強大的營運成長壓力。
透過對個案公司發展沿革的梳理，指出台灣健保政策及產業環境變化等因素對本土製藥產業在既有學名藥構成的發展限制。另一方面，藉由個案公司面對台灣醫藥衛生規範、全民健康保險以及高度鑲嵌在國內市場等結構限制之下所因應的組織變革與多角化經營、國際化佈局與發展國際代工，所延伸產品市場，降低對健保的依存度的實績與檢討。
最後，受限於製藥產業的特殊性，尤其對關鍵原料藥來源的掌控，與擴大市場規模上，建議個案公司應在既有基礎上，走向製造服務創新策略，從單純製造代工為服務目標轉而以追求客戶忠誠度為服務目標，重塑學名藥的價值網絡；在自費市場開拓上，也需在經營策略要素上，從原有的OEM、ODM轉向OBM，提升服務能力，尤其是市場銷售能力與資源綜合能力；在新藥方面，運用既有擅長的服務科別，選擇新藥題材，以代理方式導入新藥，培植新藥的行銷與銷售團隊，以利後續產品導入醫學中心，建構個案公司新的複合營運模式。

In the field of medical care, medicine is the essential element of healthcare and disease treatment. Basing on generic drugs, Taiwan’s pharmaceutical industry faces great pressure of business growth under the resource constraints of national health insurance and the more severe laws.
Through the study of the development of the case company, it shows that the policy of Taiwan’s health insurance and the change of the industry environment have caused limitation to the development of the existing generic drug business.
On the other hand, facing Taiwan’s medicine and hygiene standards, health insurance and high dependency on local markets, the case company’s organizational change, diversification, international allocation, international subcontracting, and market expansions are to review and rely less on Taiwan’s health insurance.
Finally, limited by the particularity of pharmaceutical industry, especially the control of key Active pharmaceutical ingredient (API) and market expansions, the case company should make creative strategies to pursue the goal of customer loyalty rather than simply OEM. And reshape the value net of generic drugs. On the expansion of Consumer Goods Market, the case company should also increase serviceability, which is to change from original OEM, ODM to OBM. Especially the ability of marketing, sales and resource integration. In terms of new drug development (NDA), cooperate with the division of the medical center that the case company was familiar with. Bring up the marketing and sales team by dealing in new drug to help products lead in medical center. Build up new mode of compound business model of the case company.

第一章 研究緒論 1
第一節 背景與動機 1
第二節 方向與目的 4
第三節 預期貢獻 5
第四節 論文架構 5
第五節 研究限制 6
第二章 文獻探討 7
第一節 藥品產業之探討 7
第二節 代工相關理論 24
第三節 OEM相關理論 36
第四節 企業策略相關理論 54
第五節 製造業服務化 72
第三章 研究架構與方法 97
第一節 研究架構 97
第二節 研究方法 98
第四章 個案分析 103
第一節 個案公司所處學名藥產業環境之說明 103
第二節 個案公司營運發展進程與學名藥營運模式現況之闡述 106
第三節 個案公司學名藥藥品複合營運模式之呈現 116
第五章 結論與建議 120
第一節 結論 121
第二節 建議 123
參考文獻 126

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