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研究生:曾憶雯
研究生(外文):TSENG, YI-WEN
論文名稱:在上游研發下垂直持股比例與利潤的關係
論文名稱(外文):The Relationship between Vertical Shareholding Ratio and Profit in the Upstream R & D
指導教授:謝登隆謝登隆引用關係
指導教授(外文):HSIEH, TENG-LUNG
口試委員:徐俊明陳靜瑜
口試委員(外文):HSU, JUN-MINGCHEN, JING-YU
口試日期:2017-05-22
學位類別:碩士
校院名稱:東海大學
系所名稱:國際經營與貿易學系
學門:商業及管理學門
學類:貿易學類
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:53
中文關鍵詞:垂直持股比例威嚇效果策略聯盟
外文關鍵詞:Vertical Shareholding RatioIntimidation EffectStrategic Alliance
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  本研究以Buehler & Schmutzler(2008)之模型架構為基礎,由廠商追求利潤極大化的觀點,修正Cournot寡占競爭模型,在上游有研發的情況下,建立垂直持股比例的數學模型,藉由模型推導來探討廠商進行垂直持股比例後對利潤之影響,模型中也加入市場規模、持股比例、製程創新研發及產品替代性等因子,探究其對利潤差距之影響。
  本研究結果顯示,當上游廠商進行垂直持股後,相較於未進行垂直持股,其利潤會增加;且當市場規模及持股比例愈大時,利潤皆會愈大,也就是說利潤差距會愈大;而當產品替代性愈大,利潤則會愈小,利潤差距會愈小。另外,當上游廠商進行垂直持股時,會對競爭對手產生威嚇效果,且若產品替代性愈大,威嚇效果會愈明顯。
  This research is based on the model structure of Buehler & Schmutzler (2008), revising the Cournot oligopoly competitive model by the view of profit maximization by the manufacturers. With the situation of R&D in the upstream, the mathematical model of vertical shareholding ratio is established. Afterwards, to explore the impact of the vertical shareholding ratio on the profit from deriving the model. The model also added other factors including, the market size, shareholding ratio, process innovation and product replacement, in order to explore its impact on the profit gap.
  The research of this study shows that when the upstream executes vertical holdings, compared to those without vertical holdings, the profits will increase. When the market size and shareholding ratio is larger, profits will be larger as well, making the profit gap greater; and when the product substitution is greater, the profit will be smaller, making the profit gap smaller. In addition, when the upstream executes vertical holdings, it will have an intimidation effect to its competitors, and if the product substitution is greater, the intimidation will be more evident.
論文摘要 I
Abstract II
表目錄 IV
圖目錄 V
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程與架構 3
第二章 文獻回顧 5
第一節 策略聯盟定義 5
第二節 策略聯盟之動機理論 8
第三節 策略聯盟型態、績效及成功關鍵因素 10
第三章 研究方法與模型架構 13
第一節 模型假設與變數定義 13
第二節 模型架構與設計 15
第三節模型推導與均衡解 17
第四章 模型經濟效益的分析與探討 27
第一節 垂直持股後的經濟效益 27
第二節 產品替代性λ對垂直持股的效果之探討 31
第三節 垂直持股對威嚇效果之影響 35
第五章 結論與建議 38
第一節 研究結果 38
第二節 研究限制與建議 40
附錄 41
參考文獻 50


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