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研究生:楊嘉仁
研究生(外文):YANG, JIA-REN
論文名稱:影響創業成功因素之研究
論文名稱(外文):A Study on Factors Affecting Entrepreneurial Success
指導教授:吳淑敏吳淑敏引用關係
指導教授(外文):WU, SHWU-MING
口試委員:吳淑敏唐國銘張宗翰陳儀蓉
口試委員(外文):WU, SHWU-MINGDONG, GOW-MINGCHANG, TSUNG-HANCHEN, YI-JUNG
口試日期:2018-06-29
學位類別:碩士
校院名稱:國立高雄應用科技大學
系所名稱:人力資源發展系碩士班
學門:商業及管理學門
學類:其他商業及管理學類
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:93
中文關鍵詞:創業成功創業精神人格韌性人格特質情緒智慧
外文關鍵詞:entrepreneurial successentrepreneurshippersonality resiliencepersonality traitsemotional intelligence
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創業是一個國家經濟成長的推動力,也是一種全球趨勢。臺灣也受到這股趨勢影響,創業風氣愈來愈盛行。然而創業成功與否需要具備一些重要關鍵因素,如創業精神、人格韌性、人格特質、情緒智慧。據此,本研究旨在探討影響創業成功之因素,尤其探討創業精神、人格韌性、人格特質、情緒智慧與創業成功之關係。
本研究採質性研究,以半結構式訪談六位創業者。本研究發現創業精神中自主性、人格韌性中控制、人格特質中勤勉性與正直性、情緒智慧中同理心均對創業成功具有高度正向影響。其次,創業困境大多為資金因素與人員因素,而創業困境之解決策略為妥善規劃資金與增進員工關係。另外,創業成功之關鍵因素依序包括員工、資金、財務控管、自我管理、公司願景、事業規劃、行銷能力、工作企圖心、市場接受度、創業時機、產業經驗、運氣等十二項因素。
最後,本研究針對欲創業者之建議為應檢視創業者本身特質、提升抗壓力、加強情緒調節能力、掌握關鍵資源,以達成創業成功之目標。
Entrepreneurship is the driving force for a country’s economic growth and becomes a global trend. Taiwan is also affected by this trend, and then the culture of entrepreneurship is getting more popular. However, the success of entrepreneurship requires some important essential factors, such as entrepreneurship, personality resilience, personality traits, and emotional intelligence. Hence, this study aimed to explore the factors affecting entrepreneurial success. Particularly, it was to examine the relationships among the entrepreneurship, personality resilience, personality traits, emotional intelligence, and entrepreneurial success.
Qualitative method was used in this study and semi-structured approach was utilized to interview six entrepreneurs. The result showed that the autonomy of entrepreneurship, the control of personality resilience, the diligence and honesty of personality traits, and the empathy of emotional intelligence had a highly positive effect on entrepreneurial success. Also, most of the entrepreneurial difficultties were fund and personnel factors. As the solutions for the entrepreneurial difficulties, the entrepreneurs should plan completely to employ their funds and improve the relationship between employee and employer. Moreover, there were twelve critical factors of entrepreneurial success, including employee, fund, financial control, self-management, corporate vision, business planning, marketing capability, working ambition, marketing acceptance, entrepreneurial opportunity, industry experience, and luck.
Finally, the implication of this study for entrepreneur is to examine the characteristics of self- entrepreneurship, enhance the ability of stress resistance, strengthen the ability of emotional regulation, and master the key resources, which all lead to achieve the goal of entrepreneurial success.
目錄
摘要 i
ABSTRACT ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
附錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 名詞解釋 3
第二章 文獻探討 4
第一節 創業動機與創業成功之定義 4
第二節 創業精神 8
第三節 人格韌性 12
第四節 人格特質 15
第五節 情緒智慧 18
第三章 研究方法與設計 21
第一節 研究方法概述 21
第二節 研究流程 23
第三節 研究對象 25
第四節 研究工具 26
第五節 質性研究信效度相關 29
第六節 研究限制 33
第四章 研究結果分析與討論 35
第一節 創業動機與創業精神 35
第二節 探討創業困境與解決策略 42
第三節 探討人格韌性、人格特質與創業成功之關係 45
第四節 情緒智慧與創業成功之關係 50
第五節 影響創業成功之關鍵因素 55
第六節 研究結果討論 57
第五章 結論與建議 60
第一節 研究結論 60
第二節 管理意涵 66
第三節 後續研究之建議 67
參考文獻 69

表目錄
表3-3-1受訪者基本資料 26
表3-4-2訪談大綱 28
表3-5-1質性研究提高信賴度的技術和結果 31
表3-5-1質性研究提高信賴度的技術和結果(續) 32
表4-1-2創業動機 37
表4-1-3創業精神 38
表4-2-1創業困境 43
表4-2-2解決策略 45
表4-3-1人格韌性 47
表4-3-2人格特質 50
表4-4-1情緒智慧 54
表4-5-1創業成功之關鍵因素 56

圖目錄
圖3-2-1研究架流程 24
附錄
附錄一 訪談同意書 81
附錄二 受訪者基本資料表 82
附錄三 訪談大綱 83

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