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研究生:劉玥杉
研究生(外文):Liu, Yueh-Shan
論文名稱:以自我決定理論探究內在需求與創業動機之關聯
論文名稱(外文):Exploring the Relationship between Internal Needs and Entrepreneurial Motives by Self-Determination Theory
指導教授:高國揚
指導教授(外文):Kao, Kuo-Yang
口試委員:林米庭徐皓馨高國揚
口試委員(外文):Lin, Mi-TingHsu, Hao-HsinKao, Kuo-Yang
口試日期:2019-6-23
學位類別:碩士
校院名稱:國立交通大學
系所名稱:管理學院管理科學學程
學門:商業及管理學門
學類:企業管理學類
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:80
中文關鍵詞:創業自我決定理論內在動機外在動機成就需求動機
外文關鍵詞:Entrepreneurshipself-determination theoryintrinsic motivationextrinsic motivationachievement motivation
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創業是各國重要的經濟議題;創業風險之高,沒有發自內心的強烈追求動機不足以促成驅動創業的動力。本研究根據自我決定理論(SDT),整合內在動機、外在動機與成就需求動機為主要研究重點,探討其誘發創業動機的關聯性。並採個案與問卷調查兩種研究方法進行交互驗證,其中個案分析以兩個個案進行深入訪談,個案A已實踐創業行為、個案B尚在計畫中;問卷調查以已創業者、創業進行中、和不同產業別與職業類別的員工為研究對象,共發出400份問卷,實際回收有效問卷共計252份,有效問卷回收率為58%。本研究結果顯示內在動機、外在動機與成就需求動機無論是在個案或是問卷調查實證結果皆與創業動機有一定程度的正相關。本研究結果有助瞭解個人特徵與創業動機間的關聯。
Startup is an important economic topic around the world, a heart without a strong motivation to pursue won't create a driving force for a successful entrepreneurship as it involves with high risk. According to the self-determination theory (SDT), this research focuses on the examinations among intrinsic motivation, extrinsic motivation, and achievement demand motivation as the main research focus, and explores the relevance of its motivation to induce entrepreneurship. The current research includes two research orientations; that is, case study and empirical study. First, case study contained two entrepreneurship cases: Case A has practiced entrepreneurial behavior, and Case B is still under planning; the questionnaire was conducted by entrepreneurs and full-time employees. Second, for empirical research, 252 responses out of 400 questionnaires (the effective questionnaire recovery rate was 58%) were received from different industries and occupational categories. The results showed that intrinsic motivation, extrinsic motivation and achievement demand motivation were positively related to entrepreneurial motivation in both case and questionnaire empirical evidence. Those results provide insights to understand the personal characteristics linking to entrepreneurial motivation.
摘 要 I
ABSTRACT II
致 謝 III
目 錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 7
第一節 自我決定理論 7
第二節 創業動機 11
第三節 自我決定論與創業 13
第三章 研究方法 17
質性研究 17
第一節 個案選擇 17
第二節 質性與量化研究的關聯 17
量化研究 18
第三節 研究樣本與程式 18
第四節 測量工具 18
第五節 資料分析 20
第四章 個案敘述與分析 21
個案A 21
第一節 諾亞半熟蛋糕專門店簡介 21
第二節 好咖Howcup CURRY CAFE'簡介 23
第三節 創業動機 27
個案B 28
第四節 億福堂餅店—記憶裡的糕餅香 28
第五節 旅行‧烘焙的初衷 30
第六節 創業動機 32
個案A與B分析 34
第七節 創業之「推」力 34
第八節 創業之「拉」力 36
第九節 創業之內、外在(內化)動機 37
第十節 創業動機之推與拉 VS 自我決定論模型 39
第十一節 個案創業因素之「同」與「異」 40
個案A與B分析結論 46
第五章 實證結果與分析 47
第一節 敘述性統計與相關係數 47
第二節 驗證性因素分析 47
第三節 研究假設的驗證 49
第六章 結論與建議 51
第一節 研究結果 51
第二節 研究限制與建議 52
參考文獻 54
英文文獻 54
中文文獻 59
附錄一 創業動機問卷 62
附錄二 訪談大綱 66
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