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研究生:李志偉
研究生(外文):LI, ZHI-WEI
論文名稱:旅行業風險管理指標之建構與實證研究
論文名稱(外文):Construction and Empirical Research on Risk Management Indicators of Travel Agencies
指導教授:張德儀張德儀引用關係沈進成沈進成引用關係
指導教授(外文):Chang,Te-YiShen, Ching-Cheng
口試委員:容繼業曹勝雄掌慶琳張德儀沈進成
口試委員(外文):Yung, Chi-YeiTsaur,Sheng-HshiungChang, JanetChang,Te-YiShen, Ching-Cheng
口試日期:2019-07-10
學位類別:博士
校院名稱:國立高雄餐旅大學
系所名稱:觀光研究所
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:269
中文關鍵詞:資源基礎理論風險管理內容分析法德菲法層級分析法
外文關鍵詞:Resource base viewRisk managementContent analysisDelphi methodAnalytic hierarchy process
相關次數:
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  • 點閱點閱:301
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  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:3
旅行業在觀光產業中扮演重要角色。然而,由於行業自身的特性以及激烈的產業競爭環境,旅行業面臨內外部經營風險。臺灣旅行業如何根據內部擁有之資源,與外部環境機會搭配,妥善運用自身之競爭優勢,設定長期的經營策略,指引企業達成目標之指導原則,得以永續經營,乃是未來臺灣旅行業重要之課題。準此,本研究整合資源基礎理論與資源依賴理論,導入臺灣旅行業風險管理相關研究,建構一套可衡量與操作的旅行業風險指標與管理系統。首先,歸納臺灣旅行業經營狀況與旅行業風險管理之相關文獻,經與專家深度訪談,運用內容分析法生成風險管理初始指標;其次,以修正式德菲法收斂專家共識,形成7個指標構面37指標項目層級結構,構面分別為「財務風險」、「人力資源風險」、 「產品風險」、 「科技風險」、 「競爭風險」、 「供應鏈風險」及「環境風險」;再者,透過層級分析法,釐清旅行業風險管理指標構面間之重要性與權重,確立臺灣旅行業之風險因子與管理策略流程之發展。研究結果顯示,臺灣旅行業經營風險以「財務風險」、「競爭風險」、「供應鏈風險」為優先考量。本研究結果可供旅行業者評估經營管理之風險指數,落實風險管理,提出旅行業的商業模式創新與競爭策略;研究結果亦對觀光產業具有理論貢獻與實務管理應用之價值。
The travel agencies plays an important role in the tourism industry. However, due to the industry's own characteristics and fierce competition environment, the travel agencies faces internal and external business risks.The resource theory is widely used in business management strategies, but risk management for travel agencies remains largely unexplored. Therefore, this study integrated resource-based theory and resource dependence theory, and introduced risk management research on Taiwan's travel agencies, construct a set of measurable and operational travel agencies risk indicators and management systems. First, summarize the relevant literature on the management of Taiwan's travel industry and the risk management of travel agencies, through in-depth interviews with experts and content analysis, preliminary items were generated. Second, using the modified Delphi method to converge expert consensus, and 7 facets with 37 items was formulated, the facets are financial risk, human resource risk, product risk, technology risk, competitive risk, supply chain risk and environmental risk. Next, the criteria in the various levels were weighted through the Analytic Hierarchy Process and ranked. This study result showed that priority operating risks for Taiwan's travel agencies were financial risks, competing risks and supply chain risks. This study found can be used by travel agencies in risk management and competitive strategies, and have theoretical innovation and practical application values.
書名頁 i
論文口試委員審定書 ii
中文摘要 iii
英文摘要 iv
誌謝 v
目錄 vii
表目錄 ix
圖目錄 xii
第壹章 緒論 1
第一節 研究背景 1
第二節 研究問題與目的 5
第三節 研究範圍與對象 10
第四節 研究步驟與流程 12
第貳章 文獻探討 14
第一節 旅行業經營與發展現況 14
第二節 風險管理之內涵 36
第三節 指標建構之相關理論 51
第參章 研究方法 73
第一節 研究設計 73
第二節 資料處理方法 76
第三節 修正式德菲法 88
第四節 層級分析法 92
第肆章 研究結果與分析 97
第一節 內容分析法分析 97
第二節 修正式德菲法分析 123
第三節 層級分析法分析 149
第伍章 結論與建議 169
第一節 研究結論 169
第二節 研究貢獻 176
第三節 未來研究建議 182
參考文獻 183
附錄一:專家訪談邀請函 213
附錄二:第一回合德菲法問卷 214
附錄三:第二回合德菲法問卷 232
附錄四:AHP問卷 248


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