臺灣博碩士論文加值系統

本研究是採用問卷方式針對連鎖便利商店加盟主門市經營過程中透過社會支持中的總部、員工、顧客和家庭的支持來分析與加盟主幸福感產生的關係。在許多研究中社會支持被運用於幸福感的緩衝作用，雖有其直接效果但不太被明顯解說。本研究以單一多方的角度來探討連鎖便利商店加盟主幸福感影響關係，本研究將幸福感與生活滿意度進行結合，並分成「工作滿意度」、「家庭滿意度」「和休閒滿意度」，結合上述的四個支持系統獲得假說支持。加盟主認為「總部、員工、顧客和家庭支持」對於工作滿意度有明顯關係，「總部和員工支持」並不支持家庭滿意度的影響，以及「顧客支持」對於休閒滿意度的關聯性不顯著。本研究並未進行幸福程度分析，而僅在社會支持對於幸福感(生活滿意度)之影響變數關係進行確認，再從研究中確認並發展有效之管理意涵，進而協助加盟總部與加盟主有效提升幸福感。

This research is the use of questionnaires for the chain of stores to join the main headquarters in the town during the operation through the social support, support staff, customers and family relationships to produce analysis and join the main sense of happiness. Many in the study of social support have been used to well-cushioning, although its direct effect but not-too-obvious interpretation. This research to a single point to explore the effect chain of stores to join the main sense of happiness, this study will be combined with happiness and life satisfaction, and are divided into "job satisfaction", "family satisfaction" "and leisure satisfaction", a combination of the four support system supported by the hypothesis. Add leader that "headquarters, staff, customers and family support" is clearly related to job satisfaction, "headquarters and staff support" does not support family satisfaction, as well as the "customer support" for associated leisure satisfaction is not notable. Analysis of this research is not happiness and social support for well-only (life satisfaction) relation between Variation of confirmation, confirmation from the research and development of efficient management of meaning, and thus assist the Alliance headquarters and join the main effectively increases happiness.

誌謝 ........................................................................................................................ i
中文摘要 ............................................................................................................... ii
英文摘要 .............................................................................................................. iii
目錄 .......................................................................................................................iv
表目錄 ....................................................................................................................v
圖目錄 ...................................................................................................................vi
壹. 緒論 ................................................................................................................ 1
(一) 研究背景 ….................................................................................................... 1
(二) 研究動機與目的 ........................................................................................... 2
(三) 分析單位與研究流程 ......................................................................................2
貳. 文獻探討 .........................................................................................................4
(一) 社會支持 (Social support) ............................................................................. 4
(二) 幸福感 (Well-being; Happiness) .................................................................... 6
(三) 整合性討論 ..................................................................................................... 7
參. 研究設計 .......................................................................................................... 9
(一) 研究架構與假說推導 .................................................................................... 9
(二) 變數衡量 ....................................................................................................... 10
(三) 研究範圍與抽樣方法 ................................................................................... 13
(四) 研究調查流程 ............................................................................................... 13
(五) 資料分析方法 ............................................................................................... 15
肆. 研究結果分析與討論 ....................................................................................17
(一) 樣本資料分析 ............................................................................................... 17
(二) 信度分析 ....................................................................................................... 19
(三) 假說檢定 ....................................................................................................... 20
(四) 實證結果討論 ............................................................................................... 22
伍. 結論與建議 ...................................................................................................23
(一) 研究結論 ...................................................................................................... 23
(二) 理論貢獻與管理意涵 ...................................................................................27
(三) 研究限制與後續研究建議 .......................................................................... 30
參考文獻 .............................................................................................................31
附錄一 研究問卷 ...............................................................................................35
附錄二 加盟主訪談紀錄表 ...............................................................................39

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