參考文獻
中文
朱博湧、陳佳誼、陳俊廷 (2009)，「台灣企業品牌價值與股價報酬關係之實證研究」，管理學報，第26卷，第6期，637-651。
何雍慶與林美珠(2007), 「電子商務顧客網路購物知覺價值因果關係之研究─以國內大專生為例」，顧客滿意學刊，第3卷，第1期，61-96。
李孟娜 (2002)，「產品涉入與生活型態對多樣化行為之影響」，國立台灣大學商學研究所碩士論文。邱皓政，結構方程模式：LISREL的理論、技術與應用，初版，台北，雙葉書廊，民國九十五年。
陳順宇，多變量分析，華泰書局，民國八十四年。
吳明隆(2003)，SPSS 統計應用學習實務-問卷分析與應用統計，台北：松崗電腦圖書有限公司。
張春興，現代心理學，民國 80 年4 月，初版，東華書局。
張重昭與謝千之 (2000)，「產品資訊、參考價格與知覺品質對消費者行為之影響」，企業管理學報，第47期，161-190。
劉梅芳(1999)，「產品知識對消費者從眾行為之影響」，台北：國立政治大學企業管理研究所碩士論文。
英文
Aaker, D. A. (1991), “Guarding the Power of a Brand Name,” New York Times, pp. 313.
Abdullah, M., Al-Nasser, A. D. and Husain, N. (2000), “Evaluating Functional Relationship between Image, Customer Satisfaction and Customer Loyalty Using General Maximum Entropy,” Total Quality Management, 11(4-6), 826-829.
Al-Sabbahy, H. Ekinci, Z., Y. and Riley M. (2004), “An Investigation of Perceived Value Dimensions: Implications for Hospitality Research,” Journal of Travel Research, 42(3): 226-234.
Anderson, E. W. and Sullivan M. W. (1993), “The Antecedents and Consequences of Customer Satisfaction for Firms,” Marketing Science, 12(2): 125-143.
Asch, S. E. (1952), Social Psychology, New York: Prentice-Hall.
Babin, B. J., Darden W. R., and Griffin M. (1994), “Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value,” Journal of Consumer Research, 20(4): 644-656.
Bagozzi, R. P. and Yi, Y. (1988), “On the Evaluation of Structural Equation Models,” Journal of the Academy of Marketing Science, 16(1):.74-94.
Baird, I. S., and Thomas, H. (1985), “Toward a Contingency Model of Strategic Risk Taking,” Academy of Management Review, 10, 230-243.
Baldinger, A. L. and Rubinson, J. (1996), “Brand Loyalty: The Link between Attitude and Behavior,” Journal of Advertising Research, 36(6): 22-34.
Baloglu, S. (2002), “Dimensions of Customer Loyalty, Cornel Hotel and Restaurant Administration Quarterly,” Journal of Consumer Research, 43(1): 47-59.
Bansal, H. S. and Voyer, P. A. (2000), “Word-of-Mouth Processes within a Services Purchase Decision Context,” Journal of Service Research, 3(2): 166-177.
Bauer, R. A. (1960), "Consumer Behavior as Risk Taking," In D.F. Cox (ed.), Risk Taking and Information Handling in Consumer Behavior, Cambridge: Harvard University Press, 389-398.
Bauer, R. A. (1967), “Consumer Behavior as Risk Taking,” In D. Cox (Ed.), Risk Taking and Information Handling in Consumer Behavior, Boston: Harvard University Press, pp. 23-33.
Bearden, W. O., Netemeyer, R. G. and Teel, J. E. (1989), “Measurement of Consumer Susceptibility to Interpersonal Influence,” Journal of Consumer Research, 15(4): 473-481.
Bellman, S., Lohse, G., Johnson, E., (1999), “Predictors of Online Buying Behavior,” Communications of the ACM, 42(12): 32–38.
Berry, C. J. (1994), Idea of Luxury: A Conceptual and Historical investigation, New York: Cambridge University Press.
Bhat, S. and Reddy, S. (1998), “Symbolic and Functional Positioning of Brands,” Journal of Consumer Marketing, 15(1): 32-44.
Biel, A. L. (1992), “How Brand Image Drives Brand Equity,” Journal of Advertising Research, 32(6): 6-12.
Bolton, R. N. and Drew J. H. (1991), “A Multistage Model of Customers' Assessments of Service Quality and Value,” Journal of Consumer Research, 17(4): 375-384.
Breur, T. (2006), “The Importance of Focus for Generating Customer Value,” Journal of Financial Services Marketing, 11(1): 64-71.
Brinberg, D. and Plimpton, L. (1986), “Self-Monitoring and Product Conspicuousness on Reference Group Influence,” In Advances in Consumer Research, Vol. XIII, Richard J. Lutz, Las Vegas: Association for Consumer Research, 297-300.
Browne, M. W. and Cudeck, R. (1993), “Alternative Ways of Assessing Model Fit,” In K. A. Bollen, &; J. S. Long (Eds.), Testing Structural Equation Models, Newbury Park, CA: Sage, 136-162.
Byrne, Barbara M. (1994), Structural Equation Modeling with EQS and EQS/Windows: Basic Concepts, Applications, and Programming, Thousand Oaks, CA: Sage Publications Inc
Carman, J. M. (1970), “Correlates of Brand Loyalty: Some Positive Results,” Journal of Marketing Research, 7(1): 67-76.
Castro, C. B., Armario, M. E., &; Ruiz, M. D. (2007), “The Influence of Market Heterogeneity on the Relationship between a Destination's Image and Tourists’ Future Behavior,” Tourism Management, 28(1): 175-187.
Chaudhuri, A. (1999), “Does Brand Loyalty Mediate Brand Equity Outcomes,” Journal of Marketing Theory &; Practice, 7(2): 136-146.
Chaudhuri, A. and Holbrook, M. B. (2001), “The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty,” Journal of Marketing, 65(2): 81-93.
Comreys, A. (1973), A First Course in Factor Analysis, New York: Academic Press.
Corneo, G. and Jeanne, O. (1997), “Conspicuous Consumption, Snobbism and Conformism,” Journal of Public Economics, 16(1): 401-408.
Cox, J. and Dale, B. G. (2001), “Service Quality and E-commerce: An Exploratory Analysis”, Managing Service Quality, 11(2): 121-131.
Cox, D. (1962), "The Measurement of Information Value: A Study in Consumer Decision-Making", In William S. Decker (ed.), Emerging Concepts in Marketing, Chicago: American Marketing Association, 413-421.
Cox, D. F. (1967), “Risk Handling in Consumer Behavior- An Intensive Study of Two Cases,” In Donald F. Cox (ed.), Risk Taking and Information Handling in Consumer Behavior, Boston: Harvard University Press, pp. 34-81.
Cox, D. F. and Rich, S. U. (1964), “Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping,” Journal of Marketing Research, 1(4): 32-39.
Cunningham, R. M. (1956), “Brand Loyalty-What, Where, How Much?” Harvard Business Review, 34(1), 116-128.
Davis, S. (1995), “A Vision for the Year 2000: Brand Asset Management,” Journal of Consumer Marketing, 12(4), 65-82.
Day, G. (1990), Market-Driven Strategy: Processes for Creating Value, New York: The Free Press.
Deighton, J., Henderson C. M., and Neslin S. A. (1994), “The Effects of Advertising on Brand Switching and Repeat Purchasing,” Journal of Marketing Research, 31(1): 28-43.
Dekimpe, M. G., Steenkamp, J. B. E. M. Mellens, M.and Vanden Abeele P. (1997), “Decline and Variability in Brand Loyalty,” International Journal of Research in Marketing, 14(5): 405-420.
Dick, A. S. and Basu, K. (1994), “Customer Loyalty: Toward an Integrated Conceptual Framework,” Journal of the Academy of Marketing Science, 22(2): 99-113.
Dittmar, H. (1994), “Material Possessions as Stereotypes: Material Images of Different Socio-economic Groups,” Journal of Economic Psychology, 15(4): 561-585.
Dobni, D. and Zeithaml, V. A. (1990), “In Search of Brand Image: A Foundation analysis,” In M. E. Goldberg, G. Gorn, and R. Pollay, (ed.), Advances in Consumer Research, Provo, UT: Association for Consumer Research, 17: pp. 110-119.
Dodds, W. B. and Monroe, K. B. (1985), “The Effect of Brand and Price Information on Subjective Product Evaluations,” Advances in Consumer Research, 12: 85-90.
Dowling, G. R. (1986), “Perceived Risk: The Concept and Its Measurement,” Psychology and Marketing, 3(3): 193-210.
Dowling, G. R. and Staelin, R. (1994), “A Model of Perceived Risk and Intended Risk Handling Activity,” Journal of Consumer Research, 21(1), 119-134.
Eagly, A. and Chaiken, S. (1993), The Psychology of Attitude, New York: Harcourt Brace Jovanovich.
Ehrenberg, A. S. C., Goodhardt, G. J. and Barwise, T. P. (1990), “Double Jeopardy Revisited,” Journal of Marketing, 54(3): 82-91.
Engle, J. F., Blackwell, R. D. and Minard, P. W. (1993), Consumer Behavior (7thed.), Chicago: Dryden.
Erdem, T. and Swait, J. (2004), “Brand Credibility, Brand Consideration, and Choice,” Journal of Consumer Research, 31(1), 191-198.
Faison, E. W. J. (1977), “The Neglected Variety Drive: A Useful Concept for Consumer Behavior,” Journal of Consumer Research, 4(3): 172-175.
Featherman, M. S. and Pavlou, P. A. (2003), “Predicting E-services Adoption: A Perceived Risk Facets Perspective.” International Journal of Human-Computer Studies, 59(4): 451-474.
Fornell, C. and Larcker, D. F. (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18(1): 39-50.
Fornell, C. (1992), “A National Customer Satisfaction Barometer: The Swedish Experience,” Journal of Marketing, 56(1): 6-21.
Forsythe, S. M. and Shi, B. (2003), “Consumer Patronage and Risk Perceptions in Internet Shopping,” Journal of Business Research, 56 (11): 867-875.
Fredericks, J. O., and Salter, J. M. (1995), “Beyond Customer Satisfaction,” Management Review, 84(5): 29-32.
Freeman, A. M. (1986), “The Ethical Basis of the Economic View of the Environment,” In D. Van De Veer &; C. Pierce (Ed.), People, penguins and Plastic Trees: Basic issues in environment ethics. CA: Wadsworth Publishing Co., 218-226.
Garretson, J. A. and Clow, K. E. (1999), “The Influence of Coupon Face Value on Service Quality Expectations, Risk Perceptions and Purchase Intentions in the Dental Industry,” Journal of Services Marketing, 13(1), 59-72.
Givon, M. and Muller, E. (1994), “Cyclical Patterns in Brand Switching Behavior: An Issue of Pattern Recognition,” European Journal of Operational Research, 76(2): 290-297.
Gounaris, S. and Stathakopoulos, V. (2004), “Antecedents and Consequences of Brand Loyalty: An Empirical Study,” Journal of Brand Management, 11(4): 283-306.
Grewal, D., Monroe K. B., and Krishnan R. (1998), “The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions,” Journal of Marketing, 62(2): 46-59.
Grewal, D., Krishnan, R., Baker, J. and Borin, N. (1998), “The Effects of Store Name, Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intertions,” Journal of Retailing, 74(3): 331-352.
Groth, J. C. and McDaniel, S. W. (1993), “The Exclusive Value Principle: the Basis for Prestige Pricing,” Journal of Consumer Marketing, 10(1): 10-16.
Hair, J. F., R. E. Anderson, Tatham, R. L. and Black, W. C. (1998), Multivariate Data Analysis (5th ed.), New Jersey: Prentice-Hall.
Hendon D.W. (1979), “A new empirical look at the influence of reference groups on generic product category and brand choice: Evidence from two nations,” In Proceedings of the Academy of International Business: Asia-Pacific Dimensions of International Business, College of Business Administration, University of Hawaii, Honolulu
Henthorne, T. L., Latour, M. S. and Williams, A. J. (1993), “How Organizational Buyers Reduce Risk,” Industrial Marketing Management, 22(1): 41-48.
Hepworth, M. and Mateus P. (1994), “Connecting Customer Loyalty to the Bottom Line,” Canadian Business Review, 21: 40-40.
Holbrook, M. B. (1996), “Customer Value—A Framework for Analysis and Research,” In K. P. Corfman &; J. G. Lynch Jr. (Eds.), Advances in Consumer Research, Vol. 23 (pp. 138–142). Provo, UT: Association for Consumer Research.
Hollis, N. and A. Farr (1997), “What Do You Want Your Brand to Be When It Grows Up? Big and Strong?” Journal of Advertising Research, 37(6): 23-36.
Hoyer, W. D. and Ridgway N. M. (1984), “Variety Seeking as an Explanation for Exploratory Purchase Behavior: A Theoretical Mode,” Advance in Consumer Research, 11: 114-119.
Hu, L. and Bentler, P. M. (1999), “Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives,” Structural Equation Modeling, 6(1): 1-55.
Huang, W., Schrank, H. and Dubinsky, A. J. (2004), “Effect of Brand Name on Consumers' Risk Perceptions of Online Shopping,” Journal of Consumer Behaviour, 4(1): 40-50.
Huddleston, P., Whipple, J. and VanAuken, A. (2004), “Food Store Loyalty: Application of a Consumer Loyalty Framework,” Journal of Targeting, Measurement &; Analysis for Marketing, 12(3): 213-230.
Hugstand, P., James, W. T. and Grand D. B. (1987), “The Effects of Social Risk on Consumer Information Search,” Journal of Service Marketing, 1(1): 47-52.
Igbaria, M., Guimaraes, T., and Davis, B. D. (1995), “Testing the Determinants of Microcomputer Usage via a Structural Equation Model,” Journal of Management Information Systems, 11(4): 87-114.
Im, I., Kim, Y. and Han, H. J. (2008), “The Effects of Perceived Risk and Technology Type on Users' Acceptance of Technologies,” Information &; Management, 45(1): 1-9.
Inman, J. J. (2001), “The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking,” Journal of Consumer Research, 28(1): 105-120.
Jacoby, J. and Olson J. C. (1970), “An Attitudinal Model of Brand Loyalty: Conceptual Underpinnings and Instrumentation Research,” Purdue Papers in Consumer Psychology, 159, 14-20.
Jacoby, J. and Kaplan, L. B. (1972), “The Components of Perceived Risk,” Advance in Consumer Research, 13: 382-393.
Jacoby, J. and Chestnut, R. W. (1978), Brand Loyalty: Measurement and Management, New York: John Wiley and Sons.
Jenni, R. and Byron S. (2003), “Measuring Brand Perceptions: Testing Quantity and Quality”, Journal of Targeting, Measurement and Analysis for Marketing, 11(3): 218-229.
Jonathan E. S. (1996), “An Analysis of the Consumer Susceptibility to Interpersonal Influence Scale,” Journal of Social Behavior and Personality, 11(3), 585-599.
Jones, T. O. and Sasser, W. E. Jr. (1995), “Why Satisfied Customers Defect,” Harvard Business Review, 73(6): 88-101.
Joreskog, K. G. and D. Sorbom (1983), LISREL 8 User's Reference Guide, Chicago: Scientific Software International.
Kaiser, H. F. (1974), “An Index of Factorial Simplicity”, Psychometrika, 39(1): 31-36.
Kahn, B. E., Kalwani, M. U. and Morrison, D. G. (1986), “Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data,” Journal of Marketing Research, 23(2): 89-100.
Kantamneni, S. P. and Coulson, K. R. (1996), “Measuring Perceived Value: Scale Development and Research Findings from a Consumer Survey,” Journal of Marketing Management, 6(2): 72-86.
Keller, K. L. (1993), “Conceptualizing, Measuring, Managing Customer-based Brand,” Journal of Marketing, 57(1): 1-23.
Keller, K. L. (2001), “Building Customer-based Brand Equity,” Marketing Management, 10: 15-19.
Kelman, H. C. (1958), “Compliance, Identification, and Internalization: Three Process of Attitude Change,” Journal of Conflict Resolution, 2(1): 51-60.
Kiesler, C. A. and Kiesler, S. B. (1969), Conformity, MA: Addison-Wesley, pp.7-25.
Kirmani, A. and V. Zeithaml (1993), “Advertising, Perceived Quality, and Brand Image,” In David A. Aaker and Alexander L. Biel (ed.), Brand Equity and Advertising: Advertising’s Role in Building Strong Brands , Hillsdale NJ: Lawrence Erlbaum Associates.
Knox, S. (1998), “Loyalty-based Segmentation and the Customer Development Process,” European Management Journal, 16: 729-737.
Kotler P. (1998), Marketing Management: Analysis, Planning, Implementation, and Control (6ed), Upper Saddle River: Prentice-Hall.
Kotler, P. (2003), Marketing Management (11ed.), Upper Saddle River: Prentice-Hall.
Kotler, P. (1997), Marketing Management: Analysis, Planning, Implementation, and Control (9ed), Upper Saddle River: Prentice-Hall.
Lanza D. R. (2001), “The Effect of Brand Associations on Consumer Response,” Journal of Consumer Marketing, 18(5): 410-425.
Lapierre, J. (2000), “Customer Perceived Value in Industrial Contexts,” Journal of Business and Industrial Marketing, 15(2–3): 122-140.
Lascu, D. N. and Zinkhan G. (1999), “Consumer Conformity: Review and Applications for Marketing Theory and Practice,” Journal of Marketing Theory and Practice, 7(3), 1-12.
Lassar, W., Mittal, B. and Sharma, A. (1995), “Measuring Customer-Based Brand Equity,” Journal of Customer Marketing, 12(4): 11-19.
Lee, K. S. and Tan, S. J. (2003), “E-retailing versus Physical Retailing: A Theoretical model and Empirical Test of Consumer Choice,” Journal of Business Research, 56(11): 877-885.
Lopez-Nicolas, C. and Molina-Castillo, F. J. (2008), “Customer Knowledge Management and E-Commerce: The Role of Customer Perceived Risk,” International Journal of Information Management, 28(2): 102-113.
Loudon, D. L. and Bitta, A. J. D. (1988), Consumer Behavior: Concepts and Applications, New York: McGraw-Hill Press.
Lovelock (2001), Services Marketing, People, Technology, Strategy, New Jersey: Prentice Hall.
Lovelock, C., and Wirtz, J. (2004), Services Marketing: People, Technology, Strategy (5ed), Upper Saddle River: Prentice-Hall.
MacCallum, R. C., Roznowski, M., Mar, C. M., &; Reith, J. V. (1994), “Alternative Strategies for Cross-validation of Covariance Structure Models,” Multivariate Behavioral Research, 29: 1–32.
Mandrik, C.A. (1996), “Consumer Heuristics: The Tradeoff between Processing Effort and Brand Value Choice,” Advances in Consumer Research, 23: 301-309.
Marcoulides, G. A. and Hershberger, S. L. (1997), Multivariate Statistical Methods: A First Course, New Jersey: Lawrence Erlbaum Assoc Inc.
McAlister, L. and Pessemier, E. (1982), “Variety Seeking Behavior: An Interdisciplinary Review,” Journal of Consumer Research, 9(3): 311-322.
McDonald, R. P. and Ho, M. R. (2002), “Principles and Practice in Reporting Structural Equation Analysis,” Psychological Methods, 7(1): 64-82.
McMullan, R. and Gilmore A. (2003), “The Conceptual Development of Customer Loyalty Measurement: A Proposed Scale,” Journal of Targeting, Measurement and Analysis for Marketing, 11(3): 230-243.
Miller, C. M. and McIntyre, S. H. (1992), “Social Utility and Fashion Behavior,” Marketing Letters, 30: 142-157
Mitchell, V. W. and Greatorex, M. (1993), “Risk Perception and Reduction in the Purchase of Consumer Services,” Service Industries Journal, 13(4): 179-200.
Mitra, K., Reiss, M. C. and Capella, L. M. (1999), “An Examination of Perceived risk, Information Search and Behavioral Intentions in Search: Experience and Credence Services,” Journal of Services Marketing, 13(3): 208-228.
Monroe, K. B. (1990), Pricing: Making Profitable Decisions (2ed), New York: McGraw-Hill.
Murphy, P. E. and Enis, B. M. (1986), “Classifying Products Strategically,” Journal of Marketing, 50(3): 24-42.
Murphy, P. E. and Pritchard M. (1997), “Destination Price-Value Perceptions: An Examination of Origin and Seasonal Influences,” Journal of Travel Research, 35(3): 16-22.
Mowen, J. C. (1995), Consumer Behavior, New Jersey: Prentice Hall.
Murray, K. B. (1991), “A Test of Services Marketing Theory: Consumer Information Acquisition Activities,” Journal of Marketing, 55(1): 10-25.
Murray, K. B. and Schlacter, J. L. (1990), “The Impact of Services Versus Goods on Consumers? Assessment of Perceived Risk and Variability,” Journal of the Academy of Marketing Science, 18(1): 51-65.
O’Cass, A. and Frost, H. (2002), “Status Brands: Examining the Effects of Non-product Brand Associations on Status and Conspicuous Consumption,” Journal of Product and Brand Management, 11(2): 67-88.
Odin, Y., Odin, N. and Valette-Florence, P. (1999), “Conceptual and Operational Aspects of Brand Loyalty: An Empirical Investigation,” Journal of Business Research, 53(5): 75-84.
Oliver, R. L. (1997), “Satisfaction: A Behavioral Perspective on the Consumer,” New York: McGraw-Hill.
Oliver, R. L. (1999), “Whence Consumer Loyalty?” Journal of Marketing, 63: 33-44.
Parasuraman, A., Zeithaml V. A., and Berry L. L. (1985), “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49(4): 41-50.
Parasuraman, A. and Grewal, D. (2000), “The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda,” Journal of the Academy of Marketing Science, 28(1): 168-174.
Park, C. W., Jaworiski, B. J., and Maclnnis, D. J. (1986), “Strategic Brand Concept-Image Management,” Journal of Marketing, 50(4): 135-145.
Patterson P. G. and Spreng, R. A. (1997), “Modeling the Relationship between Perceived Value, Satisfaction and Repurchase Intentions in a Business-to-business, Services Context: An Empirical Examination,” International Journal of Service Industry Management, 8(5): 414-434.
Peter, J. P. and Olson, J. C. (1996), Consumer Behavior and Marketing Strategy (4ed.), Chicago: Irwin, pp.81-117.
Peter, J. P. and Tarpey, Sr L. X. (1975), “A Comparative Analysis of Three Consumer Decision Strategies,” Journal of Consumer Research, 2(1), 29-37.
Petrick, J. F. (2002), “Development of a Multi-Dimensional Scale for Measuring the Perceived Value of A Service,” Journal of Leisure Research, 34(2): 119-134.
Pires, G., Stanton, J. and Eckford, A. (2004), “Influences on the Perceived Risk of Purchasing Online,” Journal of Consumer Behaviour, 4(2), 118-131.
Raju, P. S. (1980), “Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior,” Journal of Consumer Research, 7(3): 272-282.
Richardson, Paul S., Alan, S. D., and Arun, K. J. (1994), “Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality,” Journal of Marketing Research, 58(4): 28-36.
Roehrich, G. (2004) “Consumer Innovativeness: Concepts and Measurements,” Journal of Business Research, 57(6): 671-677.
Romaniuk, J. and Sharp, B. (2003), “Measuring Brand Perceptions: Testing Quantity and Quality,” Journal of Targeting, Measurement and Analysis for Marketing, 11(3): 218-229.
Roselius, T. (1971), “Consumer Rankings of Risk Reduction Methods,” Journal of Marketing, 35(1): 56-61.
Sallot, L. M. (2002), “What the Public Thinks about Public Relations: An Impression Management Experiment,” Journalism and Mass Communication Quarterly, 79(1): 150-172.
Sanchez, J., Callarisa, L., Rodriguez, R. M., and Moliner, M. A. (2006), “Perceived Value of the Purchase of a Tourism Product,” Tourism Management, 27(3): 394-409.
Santee, R. T. and Maslach, C. (1982), “To Agree or Not to Agree: Personal Dissent Amid Social Pressure to Conform,” Journal of Personality and Social Psychology, 42 (4): 690-700.
Sheth, J. N., Newman, B. I. and Gross, B. L. (1991), Consumption Values and Market Choices: Theory and Application, Cincinnati: South-Western.
Solomon, M. R. (1992), Consumer Behavior: Buying, Having, and Being, Boston: Allyn and Bacon.
Steenkamp, Jan-Benedict E.M. and Hans Baumgartner (1992), “The Role of Optimum Stimulation Level in Exploratory Consumer Behavior,” Journal of Consumer Research, 19(12): 285-295.
Stone, R. N. and Gronhaug, K. (1993), “Perceived Risk: Further Considerations for the Marketing Discipline,” Journal of Marketing Research, 27(3): 39-50.
Swan, J. E., and Nolan, J. J. (1985), “Gaining Customer Trust: A Conceptual Guide for the Salesperson,” Journal of Personal Selling &; Sales Management, 5(2), 39-48.
Sweeney J. C., Soutar G. N. and Johnson, L.W. (1997), “Retail Service Quality and Perceived Value: A Comparison of Two Models,” Journal of Retailing and Consumer Service, 4(1): 39-48.
Taylor, J. W. (1974), “The Role of Risk in Consumer Behavior,” Journal of Marketing, 38(2): 54-56.
Taylor, C. (1989), Source of the self, Cambridge: Harvard University Press.
Tan, S. J. (1999), “Strategies for Reducing Consumers’ Risk Aversion in Internet Shopping,” Journal of Consumer Marketing, 16(2): 163-180.
Teas, R. K. and Agarwal, S. (2000),“The Effect of Extrinsic Product Cues on Consumers’ Perceptions of Quality, Sacrifice, and Value,” Journal of the Academy of Marketing Science, 28(2): 278-290.
Tsai, S. P. (2005), “Impact of Personal Orientation on Luxury-Brand Purchase Value,” International Journal of Market Research, 47(4): 429-455.
Tucker, W. T. (1964), “The Development of Brand Loyalty,” Journal of Marketing Research, 1(3): 32-35.
Van Trijp, Hans C. M., Wayne D. Honey, and J. Jeffey Inman (1996), “Why Switch? Product Category-Level Explanation for True Variety-Seeking Behavior,” Journal of Marketing Research, 33(8): 281-292.
Vázquez-Carrasco, R. and Foxall, G. R. (2006), “Positive Vs. Negative Switching Barriers: The Influence of Service Consumers' Need for Variety,” Journal of Consumer Behaviour, 5(4), 367-379.
Vigneron, F. and L. W. Johnson (1999), “A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior,” Academy of Marketing Science Review, 1(1999): 1-15.
Wong, N. Y. and Ahuvia, A. C. (1998), “Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies,” Psychology and Marketing, 15 (5), 423-441.
Woodruff, R. B. and S. Gardial (1996), Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction, UK: Oxford.
Woodruff, R. B., (1997), “Customer Value: The Next Source of Competitive Advantage,” Journal of the Academy of Marketing Science, 25(2): 139-153.
Yim, C. K. and Kannan, P. K. (1999), “Consumer Behavioral Loyalty: A Segmentation Model and Analysis,” Journal of Business Research, 44(2): 75-92
Zeithaml, V., Berry, L. L. and Parasuraman, A. (1996), “The Behavioral Consequences of Service Quality,” Journal of Marketing, 60(2): 31-45.
Zeithaml, V. A. (1988), “Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing, 52(3): 2-22.