臺灣博碩士論文加值系統

行為財務學領域所以引發眾多學者投入研究的主要原因在於，沒有一個準則能夠完全預測或衡量人類的行為，這是促成本研究的主要動機。
本研究在行為財務學的理論之下，試圖以個人特質為主要投入變數，以探討從事美國股市當沖交易員績效之影響。希望藉由研究結果瞭解成功交易員的個人特質。其結果發現(一) 交易員會因過度自信及處分效果，而影響獲利。(二)交易員若堅信自己的看法，產生偏誤的主見，對於報酬率必然深受影響產生過度自信的傾向。(三)交易員過早賣出賺錢的股票，及惜售賠錢的股票之行為模式，稱為處分效果。交易員為了避免後悔，會傾向繼續持有賠錢的股票，而實現資本利得的贏家組合。多數交易員想要避免做錯誤決定帶來的悔恨和隨之而來的責任，傾向繼續持有損失，而實現利得。(四)交易員從事買賣股票的循環現象，事前不易估算何時轉折，但一旦轉折，交易員快速反應，才能獲利。因此掌握順勢而為的短線特性與長期物極必反的回歸均數特性，實為從事當沖人員需深修的課題。

Behavioral Finance in the field of so many scholars began to study the cause of the main reasons is that, without a criterion able to fully predict or measure of human behavior, so the financial markets has injected more variables, which is the main motive for promoting cost study.
In this study, under the theory of Behavioral Finance, trying to personal qualities as the main input variables in order to explore when the impulse from the U.S. stock market performance, the impact of traders. Hope that the findings by a successful trader of personal qualities.
The results found that (1) The dealer will be a result of overconfidence and disposition effect, which will affect earnings. (2) if traders believe their own views, resulting in bias of the assertive, for the inevitable return profoundly affected the tendency to excessive self-confidence. (3) The early traders to sell stocks to make money, and the reluctant sellers lose money in the stock of behavior patterns, known as the disposition effect. Traders in order to avoid regret, would tend to continue to hold money-losing stocks, while the realization of capital gains of the winner portfolio. Most traders want to avoid making the wrong decision brings remorse and the consequent responsibility, tend to continue to hold the loss, while the realization of profits. (4) dealers engaged in buying and selling stocks cycle phenomenon, not easy to estimate in advance when the turning point, but once the turning point, traders rapid response, make a profit. Therefore, control the flow characteristics for the short-term and long-term extremes meet the return of both the number of features, actually engaged in when the red staff required to repair the deep issues.

中文提要………………………………………………………………………………i
英文提要………………………………………………………………………………ii
致謝……………………………………………………………………………………iii
目錄……………………………………………………………………………………iv
表目錄…………………………………………………………………………………v
圖目錄…………………………………………………………………………………vi
第一章 緒論……………………………………………………………………………1
第一節 研究動機……………………………………………………………………1
第二節 研究目的……………………………………………………………………3
第三節 研究架構……………………………………………………………………4
第四節 研究流程……………………………………………………………………5
第二章 相關理論與文獻回顧…………………………………………………………6
第一節 行為財務學相關文獻………………………………………………………6
第二節 工作投入相關文獻…………………………………………………………9
第三節 工作報酬相關文獻………………………………… …… ……………… 10
第三節 工作績效相關文獻……… ……………… ……………… ………………11
第三章 資料來源與研究方法……… ………… ……………………… ……………12
第一節 資料來源…………… ……… ……………………………… ……………12
第二節 研究方法………… …… ………………………………… ………………13
第三節 抽樣設計及問券回收…… ……… …………………… …………………18
第四章 實證結果與分析………………… ………… …………… …………………21
第一節 問券調查第二、三、四部分…………… ………… … …………………21
第五章 結論與建議……………………………… ………………………………… 28
第一節 結論………… ………………… …………………………… ……………28
第二節 研究限制與建議…… ………… ………………………………………… 29
參考文獻…… …………… ………………………… ………… ………… …………30
附錄一-……………… …………… ………………… ……………………………… 34
附錄二………………… ………………………………………………………………40

(一)中文部分
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11.梁金樹(1998)，薪資決定因素與薪資滿意關係之研究，國立空中大學資訊管理學系碩士論文。
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