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研究生:范氏玉英
研究生(外文):Pham Thi Ngoc Anh
論文名稱:The Factors Affecting Work Performance of Flight Attendants A Case Study at Vietnam Airlines
論文名稱(外文):The Factors Affecting Work Performance of Flight Attendants A Case Study at Vietnam Airlines
指導教授:宋競賢
指導教授(外文):Ching Hsien Soong
學位類別:碩士
校院名稱:美和科技大學
系所名稱:企業管理系經營管理碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:英文
論文頁數:96
中文關鍵詞:work performancemotional laborempathypassenger satisfactionwork-family conflictwork stressleadershiphuman resources management
外文關鍵詞:work performancemotional laborempathypassenger satisfactionwork-family conflictwork stressleadershiphuman resources management
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Flight attendants constitute the majority of customer-service employees in the industry. Compared to their colleagues in other departments, flight attendants have more contact with passengers, and for longer periods of time. Within the airline industry, flight attendants are referred to as the first-line service attendants (Yuan, 2005). Passengers’ images of the airlines are heavily influenced by the manners and emotional attitudes of flight attendants. The working environment of flight attendants is noteworthy in that, over time, it will have a negative impact on flight attendants’ psychological health. During international service, flight attendants face numerous stresses. They must provide service over a long period of time; the pressure in the aircraft cabin is high and the space is hermetic; the types and temperaments of passengers are complex; and the environment may foster various diseases. Furthermore, the work hours of flight attendants are uncertain, and they often deal with night-shift assignments and time-zone changes. Such anomalous shifts over a long period of time constitute the main influence on the health of flight attendants. It is obvious that flight attendants are under a great deal of stress and due to many antecedents of stress.
Moreover, flight attendants have to control their overt behavior and private emotions in order to maintain positive interactions with colleagues and passengers. This kind of emotional control is dictated by the job performance rules of the company, and attendants are required to adjust their emotions to the requirements of the job. This is precisely how Hochschild (1983) defined “emotional labor.” Engaging in emotional labor over an extended period may cause emotional labor overload and make adjustment to work demands difficult. This situation, in turn, may lead to emotional dissonance, that is, a conflict between the attendant’s internal emotions and the organization’s rules regarding emotional expression. Over an extended period, this may have a negative effect on the employee’s physiology and psychology. Long-term emotional stress and relatively intense emotional labor result in emotional exhaustion.
One of the major affected outcomes of the above-mentioned problems to flight attendants is their performance at work. This study, therefore, examines the relationships between work performance and various affective factors may take impact directly on flight attendants working for a Vietnames flag-ship air carrier – Vietnam Airlines. The study tests the purpose model in relation of aspects as passenger satisfaction, work-family conflict, confidence in organizational leadership, especially work stress and empathy (closely related to emotional labor concept) and their impact respectively on work performance. The data collected from sample size of 333 flight attendants in two key hubs as Noi Bai Airport (in Hanoi, Vietnam) and Tan Son Nhat Airport (in Ho Chi Minh City, Vietnam) were obtained through questionnaires and then analyzed by statistical test of correlation and regression, reliabilities for scales were also confirmed.
The results are significant with three significantly positive impact caused by passenger satisfaction and empathy shown at work to work performance, and shows that work stress significantly takes negative impact on VNA flight attendants’ performance. The results suggest that organization should facilitate supportive training for cabin crew, espcially in terms of customer service in order to improve and consolidate passenger satisfaction and the ability to express empathy in a healthy way, so that the employees might feel less stress and perform their work requirement of its best conditions. Moreover, learning to manage stress during flights and off flights is also a problem asked for even more solutions from both the organization and the individuals themselves within the extreme working atmosphere of the business and the whole industry.

Flight attendants constitute the majority of customer-service employees in the industry. Compared to their colleagues in other departments, flight attendants have more contact with passengers, and for longer periods of time. Within the airline industry, flight attendants are referred to as the first-line service attendants (Yuan, 2005). Passengers’ images of the airlines are heavily influenced by the manners and emotional attitudes of flight attendants. The working environment of flight attendants is noteworthy in that, over time, it will have a negative impact on flight attendants’ psychological health. During international service, flight attendants face numerous stresses. They must provide service over a long period of time; the pressure in the aircraft cabin is high and the space is hermetic; the types and temperaments of passengers are complex; and the environment may foster various diseases. Furthermore, the work hours of flight attendants are uncertain, and they often deal with night-shift assignments and time-zone changes. Such anomalous shifts over a long period of time constitute the main influence on the health of flight attendants. It is obvious that flight attendants are under a great deal of stress and due to many antecedents of stress.
Moreover, flight attendants have to control their overt behavior and private emotions in order to maintain positive interactions with colleagues and passengers. This kind of emotional control is dictated by the job performance rules of the company, and attendants are required to adjust their emotions to the requirements of the job. This is precisely how Hochschild (1983) defined “emotional labor.” Engaging in emotional labor over an extended period may cause emotional labor overload and make adjustment to work demands difficult. This situation, in turn, may lead to emotional dissonance, that is, a conflict between the attendant’s internal emotions and the organization’s rules regarding emotional expression. Over an extended period, this may have a negative effect on the employee’s physiology and psychology. Long-term emotional stress and relatively intense emotional labor result in emotional exhaustion.
One of the major affected outcomes of the above-mentioned problems to flight attendants is their performance at work. This study, therefore, examines the relationships between work performance and various affective factors may take impact directly on flight attendants working for a Vietnames flag-ship air carrier – Vietnam Airlines. The study tests the purpose model in relation of aspects as passenger satisfaction, work-family conflict, confidence in organizational leadership, especially work stress and empathy (closely related to emotional labor concept) and their impact respectively on work performance. The data collected from sample size of 333 flight attendants in two key hubs as Noi Bai Airport (in Hanoi, Vietnam) and Tan Son Nhat Airport (in Ho Chi Minh City, Vietnam) were obtained through questionnaires and then analyzed by statistical test of correlation and regression, reliabilities for scales were also confirmed.
The results are significant with three significantly positive impact caused by passenger satisfaction and empathy shown at work to work performance, and shows that work stress significantly takes negative impact on VNA flight attendants’ performance. The results suggest that organization should facilitate supportive training for cabin crew, espcially in terms of customer service in order to improve and consolidate passenger satisfaction and the ability to express empathy in a healthy way, so that the employees might feel less stress and perform their work requirement of its best conditions. Moreover, learning to manage stress during flights and off flights is also a problem asked for even more solutions from both the organization and the individuals themselves within the extreme working atmosphere of the business and the whole industry.

ACKNOWLEDGMENTS I
ABSTRACT II
Contents IV
Chapter 1 Introduction 1
1.1 Motivation 1
1.2 Purpose 4
1.3 Research Scope 4
1.4 Definition of Terms 5
Chapter 2 Literature Review 6
2.1Review of individual work performance 6
2.2 Flight attendance job analysis 9
2.3The concept of Emotional labor 12
2.3.1 The study of Arlie Hochschild 12
2.3.2 Emotional labor consequences 14
2.4Overview of Vietnam Airlines 16
2.5 Factors affecting work performance of flight attendants 23
2.5.1 Passenger satisfaction 23
2.5.2 Confidence in Leadership 25
2.5.3 Work stress suffered by flight attendants 26
2.5.4 Empathy 28
2.5.5 Work-family conflict 30
Chapter 3 Research Methodology 33
3.1 Research design 33
3.2 Research population and sample 34
3.2.1 Population 34
3.2.2 Sample size 35
3.3 Research instrument 36
3.4 Data collection and statistical treatment 40
3.4.1 Data collection 40
3.4.2 Statistical treatment 41
Chapter 4 Research Results and Analysis 42
4.1 Descriptive statistics 42
4.1.1 Demographic characteristics 42
4.1.2 Descriptive statistics of variables 43
4.2. Reliability testing for scales 46
4.2.1. Scale: Work-family conflict 46
4.2.2 Scale: Work stress 47
4.2.3 Scale: Confidence in Leadership 48
4.2.4 Scale: Empathy 49
4.2.5 Scale: Passenger satisfaction 50
4.2.6 Scale: Work performance 51
4.3. Exploratory factor analysis 51
4.3.1 Data dimension reduction for independent variables 52
4.3.2 EFA for dependent variable 55
4.4 Multiple-regression analysis 56
4.5 Summary of hypotheses testing 58
Chapter 5 Implications, Conclusions and Recommendations 60
5.1 Implications 60
5.2 Limitations 61
5.3 Conclusions and Recommendations 61
References 67
Attachment 82
APPENDIX A 82

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