臺灣博碩士論文加值系統

本論文旨在研究和討論政府對於新能源汽車補貼是否可以影響消費者的購車意願。
本論文採用最小平方法與固定效果模型之估計方法，對2014年中國大陸36個主要城市的傳統汽車與新能源汽車購車指數實證資料進行計量分析。結果顯示，有受到補貼的城市其傳統汽車的購車指數明顯下降，特別是在東部地區、補貼額度高的地方、公共交通不太方便的小城市與大排量汽車受到政策的影響最為顯著。新能源汽車購車指數的實證結果統計上雖不顯著，但也可以發現補貼提高了消費者對它們的關注。
本論文的研究結果支持政府的補貼政策，通過補貼降低購買新能源汽車的門檻，確實可以對消費者的決策產生影響，當補貼力度夠大且伴隨更多優惠政策時，可以明顯降低消費者對傳統汽車的購買偏好，提高對新能源汽車的關注。發電污染嚴重的地區對於補貼新能源汽車應更加慎重。

This paper evaluates whether subsidizing new-energy vehicles influences consumers’ purchasing decisions. I use a fixed effect model to estimate Chinese traditional & new energy vehicles sales index in 2014. The results indicate that the government’s allowance decrease the traditional vehicles sales index, especially those in eastern region or in small city with inconvenient public transportations or with low subsidy city or with large displacement levels. The policy also increases new-energy vehicles sales index, even result is not statistically significant. The subsidy should be used with caution areas with serious air pollution of electricity generation.

第一章 緒論
第二章 新能源汽車產業介紹
第一節 新能源汽車產銷量近況
第二節 新能源汽車
第三節 私人購買新能源汽車存在的問題
第四節 新能源汽車補貼
第三章 新能源汽車補貼政策背景
第一節 新能源汽車補貼政策介紹
第二節 暢銷補貼車型介紹
第三節 各地補貼政策匯總
第四節 主要補貼方案介紹
第五節 生命週期成本差異
第四章 樣本資料來源與概況
第一節 樣本資料來源
第二節 樣本資料概述及基本統計量
第五章 實證模型與結果
第一節 傳統汽車購車指數固定效果模型估計
第二節 新能源汽車購車指數研究補充
第三節 模型結果的政策意涵與後續建議
第六章 結論
參考文獻
附錄
附錄1:示範城市（群）新能源汽車推廣情況表
附錄2:國家補貼標準
附錄3:傳統汽車車型介紹
附錄4:全國各省市相關經濟資料參考表

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