臺灣博碩士論文加值系統

The study of the Interactions between the Correspondents of Finance and Economics News And the Sources they get from - the Structure Note Dispute Case study .
As a main study target of what is the interaction relationship between the correspondents of finance and economics news and the sources they get from, giving it an example of the related report concerning the rising investment tool - Structure Note issued by Taiwan in 2005, the financial and economics correspondents make use of in-depth interview and participant observation on a probe into the subtle interaction relationship between that before the news is produced by the correspondents of financial news and that where the news sources come from.
As a result of low interest in Taiwan’s financial market in 2005, it caught on a trend of a fixed deposit with zero-percent interest by finance and economics press of Taiwan. Thus, they advocated vigorously the rising investment tool - Structure Note which had the advantages of innovation profits and global concepts. And also it showed many appreciative criticisms and commendation reported by the markets. But, beyond everyone’s expectation, there came an incident of global financial meltdown, resulting in investors’ great loss of Structure Note investment. Consequently, many reports are from a standpoint of promotion to that of blame and mourning. It was evident from the Structure Note issue that many correspondents of financial and economics may not know exactly about the Structure Note commodity, therefore, they would have analyzed it by in-depth interview and participant observation, and the outcome of the study is as follows:
Owing to interest issues related to the reports of finance, economics stocks and bonds, the correspondents of finance and economics are probably impacted on the judgment of reporting. There might be a key to impact enterprises’ revenues and image through the articles or multiple media, hence, it is easy to have problems about the issues of presenting and interests conflict. In addition, also the information sources of financial and economics are from those who have the right to decide personnel matters. Thus, under the consideration of changing jobs in the future, the correspondents may report unfairly and the more conversant they are with each other, the worse it goes, although the main information sources are not from the publicists or the high level personnel but the medium rank supervisors; the study also shows that because the media environment is in a slump, although there is no interest issues between the information sources and the correspondents, but it comes to have advertisement business for their media company, reporting unfairly will still arise. Furthermore, the enterprise which is upon its abundant capital power become a target that department of media advertisement cannot offend. For this reason, just like the Structure Note news, when advertisers match with media, losing the truthfulness of news. Thus it can be seen that it is not efficacious to avoid interest problems, the study shows as well, the more specific and definite rules for avoiding interest problems that media organization has, the less possibility that the correspondents will exploit their positions to profit for themselves.
There are more interest problems arising when being a correspondent of finance and economics than being others. So, the courses concerning financial ethics standards of behavior should be added into the must-study curriculums of the faculties of Journalism and Communication, enhancing moral consciousness and lowering the possibility of interest conflict between correspondents of finance and economics and information sources they get from; The in-depth interview of the study also shows embedded marketing and business news become a key existence factor of media business. The correspondents are aware of the difficulties of running media business and must accept the reality of the business consideration. But what makes them feel weak is the media accepts the cash aid and cannot do their duties of supervising independently.
Although correspondents are the media tools of reporting, but to a correspondent, the common sense of finance and the knowledge of commodity must be better than ordinary civilians. Only when news occurs, there might be a judgment of value of thinking arising, deducting the subtle interaction relations and the interest relations of where the news sources come from. The media organization should have more sufficient educational sources to invite professional financial organization to give a lecture as job credit or add job performance into one of the inspection items to correspondents. Not only to know well about the major information of financial commodities but also to understand the impact of the information to the investors and make the judgment of all the information before writing them down. And to know about the advantages and disadvantages of every investment commodities, avoid over-reporting and then lead to many negative problems like Structure Note investment dispute.

財經新聞記者與消息來源互動關係之研究─
以連動債事件為例

目錄

摘要
致謝詞
Abstract
第一章 緒論 1
第一節 研究背景與動機 1
第二節 爆發連動債投資虧損事件之事發始末 4
第三節 研究目的與問題 5
第二章 文獻探討 8
第一節 消息來源與媒體 8
第二節 財經新聞之工作定義以及資訊取得 21
第三節 媒體報導連動債之前後報導模式分析 29
第三章 研究方法 35
第一節 研究概念與研究對象 35
第二節 研究架構 40
第三節 深度訪談與參與觀察法 41
第四章 資料分析 45
第一節 財經記者與消息來源交情因素及職務特質之關聯性 45
第二節 財經記者與消息來源之間的信任度與互動情形 52
第三節 公關及官方發言人在記者工作中的功能與角色 74
第四節 財經記者與消息來源之利益動機與經營模式 83
第五章 結論與建議 107
第一節 研究發現 107
第二節 研究限制 117
第三節 後續研究建議 123
參考書目 124
中文文獻 124
英文文獻 129
附錄一 訪談大綱 132

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