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IDC’s estimation of the growth of the Big Data market is to exhibit strong growth over the next five years. Market activities can create demand from Big Data analysis, which refers to the ever-increasing volume, variety, velocity, variability and complexity of information. For marketing organizations, big data is the fundamental consequence of the new marketing landscape, born from the digital world we now live in.
In business, Big data analysis can help market analysts to distinguish from consumer database in different consumer masses, and summarize the consumption patterns of each species or consumer spending habits, it would be regarded as information pick the modules, and in categories or clusters (Cluster) polymerization in the future to analyze and summarize a specific characteristics of each item, by analyzing the data analysis and classification algorithms easy to pick.
Through this case study we found that the direct and indirect effects of the use of big data marketing strategies to consumers, and create market demand behavior analysis summarized the use of strategies to stimulate consumer behavior and market potential to meet the needs of marketing behavior.
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