臺灣博碩士論文加值系統

在歷經黑鷹事件及台灣大聯盟的成立之後,執台灣棒球發展龍頭的職業棒球出現了前所未有的混亂局面,這股紊亂局面至今為有停歇之勢,欲為台灣棒球找出解套的方法實非容易,然而以今日媒體在職業運動扮演的角色可說是愈形重要的情況下,這或許是個不錯的開端.本研究將以媒體為中心觀點,從台灣棒球於日據時代的發軔期,到紅葉,世界冠軍光輝而又扭曲的時代,乃至今日混亂的職業棒球時代做一回顧.另一方面,美國在職業運動與媒體發展的進程中,都可謂首屈一指,因此本研究將兩國棒球,媒體的互動發展做一比較,隨著時序推演,愈將發現兩者之間的關係已達到無可分割的共生關係,而台灣特有的政治環境,使得棒球-媒體-政治的三角習題更加難解.

The Black Eagles Scandals and the establishment of Taiwan Major League, professional baseball in Taiwan was in an unprecedent chaos.l It seems that the anrachy of Taiwanese baseball will not cease any time soon. It is difficult to find a lifeline for Taiwanese baseball. However, as media more and more crucial to the survival of proferssional sports, it should be a good start to explore this tough issue. This study will take a media-centered perspective to review Taiwanese baseball''s birth, growth and the slump it suffers today. On the other hand, both professional sports and media development in the United States reach its apex now. Therefore, this study will do a comparative study on these two countries'' baseball/media interaction. As time goes by, it is getting more and more difficult to divide this media/sports symbiosis. The unique Taiwanese political environment makes this baseball-media-politics triangle even complicated.

Contents
Chapter 1 Introduction 1
1.1 Purposes and Methodology 4
1.2 Structure of the Study 7
Chapter 2 Literature Review 9
2.1 MediaSport 9
2.2 Sports and Politics 11
2.3 Sports and Culture 12
2.4 Sports Marketing 13
2.5 Research of Taiwanese Baseball 14
Chapter 3 History of Taiwanese Baseball 17
3.1 Japan Ruling Era 17
3.1.1 Japan Ruling Era in Media-centered perspective 20
3.2 KMT and Taiwanese Baseball 22
3.2.1 KMT and Taiwanese Baseball in Media-centered
Perspective 28
3.3 Aftermath of World Champion Myth 30
3.3.1 Aftermath of World Champion Myth in Media-centered
Perspective 31
3.4 The Age of Professional Baseball 32
3.4.1 Black Eagles Scandal 33
3.4.2 Two-league Era 35
3.4.3 The Age of Professional Baseball in Media-centered
Perspective 35
Chapter 4 History of American Baseball 39
4.1 The Evolution of Major League Baseball 39
4.1.1 The Beginning of Professional Baseball 40
4.1.2 The National League 41
4.1.3 The Challenges from the Rival Leagues 42
4.2 The American League 49
4.3 Media-centered Perspective about Early Baseball 52
4.4 Gambling Scandals 54
4.5 Baseball- A True MediaSport since 1920s 59
4.5.1 Baseball on Radio 61
4.5.2 Baseball on TV 61
Chapter 5 Strategy for Taiwanese Baseball 65
5.1 Localism 65
5.2 Baseball / Television Marriage 73
5.3 Politics, Media and Baseball 85
Chapter 6 Conclusion 88
6.1 Conclusion of the Study 88
6.2 Restrictions 90
6.3 Suggestions for Future Studies 91
Appendix I 93
Appendix II 95
Appendix III 97
Reference 99

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