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Confronting with the swift change of WTO agricultural free trade and market competition, the production structure of Taiwanese agricultural products and utilization of agricultural resource is facing a whole new fundamental challenge. One of Council of Agriculture’s policies in the year 2010 is to establish Taiwan as the “Island of World’s Flowers and Plants”, making Taiwan the production, supply and circulation center of orchid industry and the key station for research, development, production and supply of flowers and plants in a global scale. Hence, the most challenging research topic in Taiwan’s future agricultural development would be the promotion of a brand new biotechnology development to bring prosperity to agricultural related industries and to effectively increase products’ competence in a free trade market.
Compared to other countries with large scale flowers-and-plants industry, Taiwanese orchid industry has invested early in the global orchid market. The collaboration of industry, government, academy and research institutes in marketing and research development over the years has resulted in outstanding production skills and great variety of orchids. The benefit accumulated from the achievement of biotechnology research has placed Taiwan in the leading position as the Kingdom of Orchid, despite all other competitors in the world’s orchid industry. However, other countries with large scale flowers-and-plants industry has started to actively invest in orchid industry during recent years, while Taiwanese orchid industry remains with the traditional agricultural methods and SME management. In addition to the out of date management system, its concept to biotechnology application is weak, and its general lack of knowledge to intellectual property has put the existing assets to wasting since none can be transformed into intellectual capital. The business model of great competence and high profit through value-added management of research achievement as that of high-tech industry is rarely seen, and as a result, it would be difficult for Taiwanese orchid industry to remain competitive in the global market if the industrial edge can not be attained, and the competitors would cease the opportunity to enter the market.
Therefore, an important model can be established for the transformation of traditional agriculture in Taiwan if Taiwanese orchid industry manages to transform itself into a knowledge industry, instead of a traditional one, via biotechnology and value-added management. However, to successfully display Taiwan’s competitive edge in the global market, such transformation would first need a strategy of global scale which points out the advantage of Taiwanese orchid industry, solidifies its absolute superiority in the industry chain, and collates all benefits generated from biotechnology to value-added application, while a well-planned marketing and operating strategy is necessary as well. Under such acknowledgement, the research aims to discuss the condition and feasible business model for Taiwanese orchid industry when adapting to biotechnology and process of valuation and establish new strategies for industrial development via biotechnology and valuating operation and management.
The research focuses on design of management model and other related subjects of importance when Taiwanese orchid industry adapts to biotechnology and valuation method. There are six chapters in this thesis, which are introduction, literature study, current state of biotechnology application and management in Taiwanese orchid industry, structural analysis of orchid industry, case study for Taiwanese orchid industry ‘s adaptation into biotechnology and valuation method, conclusions and suggestions. In-depth discussion of research topic and subjects is conducted in accordance to chapter order. In addition to status quo analysis, case studies are provided for thesis verification in hope to acquire in-depth understanding of the management model for Taiwanese orchid industry’s adaptation to biotechnology and value-added.
The research has lead to following conclusions: in the trend of global co-opetition, government has failed to provide a clear positioning for Taiwanese orchid industry within the global orchid industry chain, and should re-evaluate and deliberate the strategy and direction of said industry since there is a recognition difference in how the plant variety right of Taiwanese orchids’ can increase industrial competence and such difference has mislead policies concerning industrial development. On the other hand, the business model of Taiwanese orchid industry needs fast transformation whose biotechnological application and industrial development is not limited to those in the field of agriculture, and the researching and developmental strategy of biotechnology should take into consideration of the need of industrial valuation. According to above conclusions from this research, suggestions to government are as follow: 1) government should make the effort to transform Taiwan into the world’s center of breeding and seedling production, 2) the variety protection policy of Taiwanese orchids and trading regulations for plant variety right should be established as soon, and 3) government should take the initiative in raising capital for the expansion of biotechnology industry. Meanwhile, suggestions to the industry and researchers are: 1) the concept and execution of patent protection in commercial establishments should be considered as a part of business strategy, 2) efficiently collate the value-added of biotechnology research achievement with interdisciplinary industrial technologies, and 3) apply biotechnology achievement to natural protection of orchid variety.
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