臺灣博碩士論文加值系統

本研究以Delone and Mclean (2003)所提出之修正後D&M資訊系統成功模型，再加入信任構念作為本研究之架構，用以衡量購物網站系統成功因素。本研究利用網路問卷方式，針對博客來網路書店之消費者進行調查，共回收452份問卷，有效問卷348份，以結構方程模式(SEM)進行本研究假設之驗證分析，綜合分析結果，本研究主要發現如下：
一、本研究在整體理論模式配適中，皆達到可接受的配適度水準，顯示本研究之架構是穩定的，且這八個構念間是具有影響關係。
二、消費者在使用購物網站時，對於購物網站的信任、系統品質、服務品質認知會顯著正向影響使用者滿意。另外對於購物網站的資訊品質、系統品質認知會顯著正向影響使用意圖。
三、消費者在使用購物網站時，其使用者滿意會正向影響使用意圖，使用意圖會正向影響使用，使用會正向影響其淨效益。

This study follows Information System Success developed by Delone and Mclean, and adds another construct, trust, to form the research framework. We use this framework to discuss the successful factor of an online shopping site. This study uses online questionnaire and surveys 452 users of books.com.tw, an online bookstore, in which 348 are valid. Structural Equation Modeling (SEM) is applied to test the hypotheses of this study. The findings of this study are as follows.

1.In Structural Equation Modeling, the fit test reaches acceptable level. That shows this framework is stable and these eight constructs influence each other.
2.Trust, system quality and service quality have apparent positive impact on user’s satisfaction. Besides, information quality and system quality have obvious influence on user’s intention.
3.User’s satisfaction has evident positive impact on user’s intention, which next has positive influence on the use, which then finally positively relates to net benefit.

誌謝i
中文摘要ii
Abstractiii
目錄iv
圖目錄v
表目錄vi
第一章 緒論1
第一節 研究背景1
第二節 研究動機3
第三節 研究目的4
第四節 研究流程5
第二章 文獻探討7
第一節 電子商務7
第二節 資訊系統成功模型11
第三節 信任22
第四節 科技接受模式26
第五節 變數間關係31
第三章 研究方法35
第一節 研究架構35
第二節 研究假設37
第三節 研究變數39
第四節 問卷設計44
第五節 資料蒐集方法45
第六節 資料分析方法46
第四章 資料分析47
第一節 敘述性統計分析47
第二節 信度與效度分析53
第三節 相關分析與共線性分析60
第四節 整體結構方程模式分析63
第五章 結論與建議77
第一節 研究結論77
第二節 管理意涵80
第三節 研究限制與後續研究建議82
參考文獻83
附錄一 本研究問卷89

經濟部商業司 (2007)，2006中華民國電子商務年鑑， http://gcis.nat.gov.tw/ec/service/publish/publish_download.asp?PubID=79
創市際®市場研究顧問公司(2007)，台灣「購物/拍賣」網站滿意度調查，http://www.insightxplorer.com/news/news_11_30_07.html
林震岩 (2005)，多變量分析：SPSS的操作與應用，台北市：智勝文化。
欒斌、羅凱揚 (民91)，電子商務，台中：滄海書局。
蔡宗宏 (2005)，知識管理系統成功模型之研究。未出版之博士論文，國立東華大學企業管理研究所，花蓮縣。
Ahn, T., Ryu, S., and Han, I. (2004). “The impact of the online and offline features on the user acceptance of Internet shopping malls,” Electronic Commerce Research and Applications, 3, 405–420
Ajzen, I., and Fishbein, M. (1980). “Understanding Attitudes and Predicting Social Behavior.” Englewood Cliffs, NJ: Prentice-Hall.
Anderson, J.C. and Gerbing, D.W. (1988). “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach.” Psychological Bulletin, 103, 3, 411-423.
Anderson, J.C. and Narus, J. A. (1990) “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, 54, 1, 42-58.
Applegate, L. M. (1999). “Electronic commerce,” In Richard, C. Dorf (ed), The Technology Management Handbook, USA: CRC Press LLC. 11, 22-30.
Bailey, J.E., and Pearson, S.W. (1983). “Development ofa Tool for Measuring and Analyzing Computer User Satisfaction.” Management Science, 29, 5, 530-545.
Ba, S., and Pavlou, P.A. (2002). “Evidence of the effect of trust in electronic markets:
Price premiums and buyer behavior,” MIS Quarterly, 26, 3, 243–266.
Boon, S.D., and Holmes, J.G. (1991). “The Dynamics of Interpersonal Trust: Resolving Uncertainty in the Face of Risk,” Cooperation and Prosocial Behavior, Cambridge University Press, UK.
Chircu, A.M., Davis, G.B., and Kauffman, R.J. (2000) “Trust, expertise and ecommerce intermediary adoption,” In J. DeGross (ed. ), Proceedings of the Sixth Americas Conference on Information Systems, New York: ACM, 710–716.
D’Ambra, J., and Rice R.E. (2001). “Emerging factors in user evaluation of the World Wide Web.” Information & Management, 38, 6, 373–384.
Davis, F.D., Bagozzi, R.P., and Warshaw, P.R. (1992). “Extrinsic and Intrinsic Motivation to Use Computers in the Workplace,” Journal of Applied Sociai Psychology, 22, 14, 1111-l l32.
Davis, F.D. (1989). “Perceived Usefulness. Perceived Ease of Use and User Acceptance of Information Technology,” MIS Quarterly, 13, 3, 319-340.
Delone, W.H. and Maclean, E.R. (1992). “Information systems success: The quest for the dependent variable,” Information Systems Research. 3, 1, 60-95.
Delone, W.H. and Maclean, E.R. (2003). “The DeLone and McLean Model of Information Systems Success: A Ten-Year Update,” Journal of Management Information Systems, 19, 4, 9–30.
Doney, P.M., and Cannon, J.P. (1997). “An Examination of the Nature of Trust in Buyer-Seller Relationships,”Joumai of Marketing, 61, 35-51.
Ein-Dor, P., and Segev, E. (1978). “Organizational Context and the Success of Management Information System,” Management Science. 24, 10, 1064-1077.
Emery, J. C. (1971). “Cost/Benefit Analysis of Information Systems,” SMIS Workshop Report Number I, The Society for Management Information Systems, Chicago. IL.
Etezadi-Amoli, J., and Farhoomand, A.F. (1996). “A structural model of end user computing satisfaction and user performance.” Information & Management, 30, 2, 65–73.
European Commission (EC) (1998). An Introduction to Electronic Commerce, http://www.ispo.cec.be/ecommerce/answers/introduction.html
Fellenstein, C., and Wood, R. (2000). Exploring E-commerce, Global E-business and E-Societies, New Jersey, USA:Prentice Hall PTR.
Fishbein, M., and Ajzen. I. (1975). “Belief, Attitude, intention and Behavior: An Introduction to Theory and Research,” Addison-Westey Publishing Company. Reading. MA.
Gefen, D., and Straub, D.W. (2000). “The relative importance of perceived easeof- use in IS acceptance: A study of e-commerce acceptance,” Journal of AIS, 1, 8, 1–30.
Gefen, D., Straub, D.W., and Karahanna, E. (2003). “Trust and TAM in Online Shopping: An Integrated Model,” MIS Quarterly, 27, 1, 51-90.
Gelderman, M. (1998). “The relation between user satisfaction, usage of information systems, and performance.” Information & Management, 34, 1, 11–18.
Goodhue, D.L., and Thompson, R.L. (1995). “Task-technology fit and individual performance.” MIS Quarterly, 19, 2, 213–233.
Guimaraes, T., and Igbaria, M. (1997). “Client/server system success: Exploring the human side.” Decision Sciences, 28, 4, 851–875.
Hamilton, S., and Norman L.C. (1981). “Evaluating Information System Effectiveness. Part I. Comparing Evaluation Approaches,” MIS Quarterl, 5, 3, 55-69.
Han, K.S. and Noh, M.H. (1999). “Critical failure factors that discourage the growth of electronic commerce”. International Journal of Electronic Commerce. 4, 2, 25-43.
Hayness, T. (1995). “The Clectronic Commerce Dictionary,” Robleda Company, Menlo park, CA.
Hosmer, L.T. (1995). “Trust: the Connecting Link Between Organizational Theory and Philosophical Ethics,” Academy of Management Review, 20, 2, 379-403.
Igbaria, M., and Tan, M. (1997). “The consequences of the information technology acceptance on subsequent individual performance.” Information & Management, 32, 3, 113–121.
Igbaria, M., Zinatelli, N., Cragg, P., and Cavaye, A. (1997). “Personal computing acceptance factors on small firms: A structural equation model.” MIS Quarterly, 21, 3, 279–302.
Ives, B., Hamilton, S., and Davis, G.B. (1980). “A Framework for Research in Computer-Based Management Informalion Systems,” Management Science, 26, 9, 910-934
Jarvenpaa, S.L., and Tractinsky, N. (1999). “Consumer trust in an Internet store: A cross-cultural validation,” Journal of Computer-Mediated Communication, 5, 2.
Jurison, J. (1996). “The temporal nature of IS benefits: A longitudinal study.” Information & Management, 30, 2, 75–79.
Kalakota, R., and Whinston A.B. (1996). “Froniter of Electronic Commerce.”
Larcker, D.F., and Lessig, V.P. (1980). “Perceived Usefulness of information: A Psychometric Examination,” Dcm/on i'r/cwf.v, 11, 1, 121-134
Liu, C., and Arnett, K.P. (2000). “Exploring the factors associated with Web site success in the context of electronic commerce.” Information and Management, 38, 1, 23–33.
Lobel, M. (1999). On being e-safe. [Internet] Available from http://www.e-Business.pwcglobal.com/pdf/esafe.pdf
Lucas, H.C. Jr., (1973). “A Descriptive Model of Information Systems in the Context of the Organization.” Proceedings ofthe Wharton Conference on Research on Computers in Organizations. Data Base, 27-36.
Lucas, H.C. (1975). “Why Information System Fail,” Columbia University Press, NY. Pitt, L.F., Watson, R.T., and Kavan, C.B. (1995). “Service quality: A measure of
information systems effectiveness.” MIS Quarterly, 19, 2, 173–188.
Mason, R.O. (1978). “Measuring information output: A communication systems approach,” Information & Management, 1, 5, 219–234.
Mayer, R,C., Davis, J.H., and Schoorman, F.D. (1995). “An Integration Model of Organizational Trust.” Academy of Management Review, 20, 3, 709-734.
McKnight, D. H., Cummings, L. L.. and Chervany. N. L. (1998). “Initiai Trust Formation in New Organizational Relationships.” Academy of Management Review, 23, 3, 472-490.
Molla, A., and Licker, P.S. (2001). “E-commerce systems success: An attempt to extend and respecify the DeLone and McLean model of IS success.” Journal of Electronic Commerce Success, 2, 4, 1–11.
Moon, J-M., and Kim, Y-G. (2001). “Extending the TAM for a World-Wide-Web context,” Information and Management, 28, 217–230.
Morgan, R.M., and Hunt, S.D. (1994). “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58, 20-38.
Munro (eds.), Proceedings of the International Conference on Information Systems. Atlanta, GA: Association for Information Systems, 99–110.
National Institute of Standards and Technology (NIST) (1999). http://www.nist.gov/
Newman, M., and Robey, D. (1992). “A Social Process Model of User-analyst Relationships,” MIS Quarterly, 16, 2, 249-266.
NNI. (1999). Electronic Commerce : The future is here (Research report).[Internet] Available from: http://ww.kpmg.com.au
Nunnally, J. C. (1978). “Psychometric theory” (2nd ed.). McGraw-Hill.
Organization for Economic Cooperation and Development (OECD) (1999). “Defining and Measuring E-commerce: a status report,” http://www.oecd.org//dsti/sti/it/ec/act/Paris_ec/pdf/defmeas_e.pdf
Palmer, J.W. (2002). “Web site usability, design, and performance metrics.” Information Systems Research, 13, 2, 151–167.
Papazogou, M. and Tsalpatidou, A. (1999). “Guest editorial: special issue on information systems support for electronic commerce.” Information Systems, 24, 6, 425-427.
Pavlou, P.A. (2003) “Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model.” International Journal of Electronic Commerce, Spring, 7, 3, 101–134.
Pfeffer, J. (1982) “Qrganizations and Qrganization Theory,” Pitman, Boston, MA.
Pitt, L.F.; Waston, R.T.; and Kavan, C.B. (1995). “Service quality: A measure of information systems effectiveness.” MIS Quarterly, 19, 2, 173-188
Podsakoff, P.M., and Organ, D.W. (1986). “Self-reports in organizational research: Problem and prospects.” Journal of Management, 12, 531-544.
Rai, A., Lang, S.S., and Welker, R.B. (2002). “Assessing the validity of IS success models: An empirical test and theoretical analysis.” Information Systems Research, 13, 1, 50–69.
Ring, P.S., and Van de Ven, A.H. (1994). “Developing processes of cooperative inter-organizational relationships,” Academy of Management Review, 19, 90–118.
Rotter, J.B. (1967). “A new scale for the measurement of interpersonal trust,” Journal of Personality, 35, 4, 651–665.
Seddon, P. B. (1997). “A respecification and extension of the Delone and McLean model of IS success,” Information Systems Research, 8, 3, 240-252.
Seddon, P.B., and Kiew, M.-Y. (1994). “A partial test and development of the DeLone and McLean model of IS success.” In J.I. DeGross, S.L. Huff, and M.C.
Schein, E.H. (1980). “Qrganizational Psychology, third edition,” Prentice-Hall, Englewood Cliffs, NJ.
Schultz, R.L., and Slevin, D.P. (1975). “A Program of Research on Implementation.” Implementing Operations Research/Management Science. American Elsevier. New York, 31-51.
Segev, A., Wan, D., and Beam C. (1995). “Design Electronic Catalogs for Business Value: Result of thee CommerceNet Pilot,” The Fisher Center for Information.
Senn, J.A. (2000). “Business-to-business e-commerce,” Information Systems Management, 23-32.
Shannon, C.E., and Weaver, W. (1949) “The Mathematical Theory of Communication.” Urbana, IL: University of Illinois Press.
Shih, H.Pin. (2004). “An empirical study on predicting user acceptance of e-shopping on the Web,” Information & Management, 41, 351–368
Swanson, E.B. (1974). “Management Information Systems: Appreciation and Involvement,” Management Scienc, 21, 2. 178-188.
Taylor, S., and Todd, P. (1995). “Understanding information technology usage: A test of competing models.” Information Systems Research, 6, 2, 144–176.
Technology and Management Haas School of Business University of California, Berkeley, 6-15.
Teng, J., and Calhoun, K. (1996). “Organizational computing as a facilitator of operational and managerial decision making: An exploratory study of managers’ perceptions.” Decision Sciences, 27, 4, 673–710.
Teo, T.S.H., and Wong, P.K. (1998). “An empirical study of the performance impact of computerization in the retail industry.” Omega—The International Journal of Management Science, 26, 5, 611–621.
Teo, T.S.H. (2001). “Demographic and Motivation Valiables Associated with Internet Usage Activities,” Internet Reseach: Electronic Neteorking Applications and Policy, 11, 2, 125-137.
Teo, T.S.H., Lim, V.K.G., and Lai, R.Y.C. (1999). “Intrinsic and Extrinsic Motivation in Internet Usage,” Omega The International Journal of Management Science, 27, 1, 25-37.
Torkzadeh, G., and Doll, W.J. (1999). “The development of a tool for measuring the perceived impact of information technology on work.” Omega—The International Journal of Management Science, 27, 3, 327–339.
Venkatesh, V., and Davis, F. D. (2000). “A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies,” Management Science, 46, 2, 186-204.
Vroom, V.H. (1964). “Work and Motivation,” Wiley, New York, NY.
Warrington, T.B., Abgrab, N.J. and Caldwell, H.M. (2000). “Building trust to develop competitive advantage in ebusiness relationships”. Competitiveness Review, 10, 2, 160-168.
Weill, P., and Vitale, M. (1999). “Assessing the health of an information system portfolio: An example from process engineering.” MIS Quarterly, 23, 4, 601–624.
Wixom, B.H., and Todd, P.A. (2005). “A Theoretical Integration of User Satisfaction and Technology Acceptance,” Information Systems Research, 16, 1, 85–102.
Yuthas, K., and Young, S.T. (1998). “Material matters: Assessing the effectiveness of materials management IS.” Information & Management, 33, 3, 115–124.
Zucker, L.G. (1986). “Production of Trust: Institutional Sources of Economic Structure. 1840-1920.” In Research in Qrganizational Behavior (Volume 8). B. M. Staw and L. L. Cummings (eds.). JAI Press. Greenwich, CT, 53-111.
Zwass, V. (1996). “Electronic commerce: structures and issues,” International Journal of Electronic Commerce, 1, 1, 3-23.