臺灣博碩士論文加值系統

在現今的知識型社會中，服務為最主要的經濟來源，且重視科技與創新。而企業為了要保持長期的競爭優勢，勢必要同時兼顧雙元創新。所謂的雙元創新包含探索及盡用，探索式創新帶給公司及社會革命性的轉變，而盡用式創新則為公司帶來穩定的收益。本研究以服務主導邏輯的觀點，來探討顧客與企業間的價值共創對於服務創新之影響，且加入過去常應用於教育及人力資源領域的自我效能理論，來觀察價值共創對於服務創新的強化作用。本研究針對過去曾經使用過金融理財服務的消費者進行問卷發放，實證結果顯示，價值共創對於探索式服務創新以及盡用式服務創新皆產生了正向影響，但顧客的自我效能並沒有對上述變數關係造成調節。

In today’s knowledge-based society, services are the most important source of economic, and technology and innovation are valued. In order to maintain a long-term competitive advantage, it is necessary for enterprises to balance innovation ambidexterity. This study focus on the impact of customer-enterprise value creation on service innovation from the perspective of service dominant logic, and joins the self-efficacy theory that was often used in education and human resources to observe the moderation between value co-creation and service innovation. This study is based on the questionnaires issued by people who have used financial services in the past. The empirical results show that value co-creation has a positive impact on exploratory service innovation and exploitative service innovation, but the customers self-efficacy does not causes moderation effect on the above variable relationship.

中文摘要 I
ABSTRACT II
目　錄 III
圖次 V
表次 VI
第ㄧ章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 5
第一節 服務主導邏輯 5
第二節 價值共創 10
第三節 服務創新 13
第四節 自我效能 15
第三章　研究設計 19
第一節　研究架構 1
第二節 研究假說發展與推論 20
第三節　變數定義與衡量 23
第四節 問卷設計 25
第五節 統計分析方法 25
第四章 資料分析 29
第一節 敘述性統計 29
第二節 模式驗證與信效度分析 31
第五章 結論與建議 41
參考文獻 45
附錄一 研究調查問卷 51
著作權聲明 54

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