臺灣博碩士論文加值系統

此篇研究主要探討在日益競爭激烈的航空產業環境下產生的世界三大航空聯盟，在經過20多年的演變中，航空聯盟內各大航空公司所面臨的各種競爭與合作策略改變。除了加強聯盟內的緊密結合外，各航空公司也尋求聯盟外的各種策略結盟機會，例如交叉持股或股權交換方式。並以剛離開天合聯盟的中國南方航空公司為例探討，在離開聯盟的過程中所做的策略安排，並對中國南方航空公司未來入盟或其他策略發展方向提出建議。

This thesis focuses on the three major airline alliances in the world in the increasingly competitive aviation industry. After more than 20 years of evolution, the competition and cooperation strategies faced by major airlines in the airline alliance have changed. In addition to strengthening the tight integration within the alliance, airlines also seek out various strategic alliance opportunities outside the alliance, such as cross-shareholding or equity exchange. Take China Southern Airlines, which just left Skyteam, as an example to discuss the strategic arrangements made in the process of leaving the alliance and make suggestions on the future direction or other strategic development.

Table of Contents
中文摘要…………………………………………………………………………………………………………………I
ABSTRACT………………………………………………………………………………………………………………II
ACKNOWLEDGMENTS…………………………………………………………………………………………III
TABLE OF CONTENTS………………………………………………………………………………………IV
LIST OF FIGURES………………………………………………………………………………………………V
LIST OF TABLES…………………………………………………………………………………………………V
I. INTRODUCTION...................................1
1.1 Background and the Motives of the Study……………………1
1.2 Research Objectives…………………………………………………………………………1
II. LITERATURE REVIEW..............................1
III.RESEARCH METHODOLOGY...........................3
3.1 Case Study Approach…………………………………………………………………………3
3.2 Subject company: China Southern Airlines…………………4
IV. THREE GLOBAL AIRLINE ALLIANCES.................5
4.1 Star Alliance…………………………………………………………………………………………5
4.2 Oneworld………………………………………………………………………………………………………7
4.3 Skyteam…………………………………………………………………………………………………………7
V. CASE STUDY.....................................9
5.1 China Southern Airlines Company Profiles…………………9
5.2 China Southern Airlines and Skyteam……………………………11
5.3 Mr. Shaoyong Liu………………………………………………………………………………12
5.4 The relationship between China Southern and
China Eastern Airlines…………………………………………………………………………12
5.5 Resource Sharing………………………………………………………………………………13
5.6 Cross-shareholding and equity exchange……………………13
5.7 Leaving Skyteam…………………………………………………………………………………14
5.8 Future Direction………………………………………………………………………………14
VI. CONCLUSION AND SUGGESTIONS....................17
6.1 Conclusion………………………………………………………………………………………………17
6.2 Suggestions……………………………………………………………………………………………18
REFERENCES........................................19

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