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"22King Near-expiration Grocery Store" opened in 2013, It was the business type of retail store, after four years of business evolution, has developed into a supply platform, the founder of the low-key work, in the channel only to promote word-of-mouth marketing to join, Belong to the closed type of open to join.
In this study, through the commercial model canvas, by direct observation, document analysis, interviews, case studies, respectively, depicting the Near-expiration Grocery and “foodoutlet.com” business model, and compare the difference, and put forward the "22King Near-expiration Grocery Store" business model innovation strategy.
The results of this study are as follows:
1.First, the "22King Near-expiration Grocery Store " business model of the main competitive advantage: Value Proposition
Value Propositions are the starting point of its business model, through the value proposition to drive the target consumers, establish a word of mouth, so that aspiring entrepreneurs to join, the formation of the main source of income.
2.Second, the " foodoutlet.com " business model of the main competitive advantage: Key Resources
Key Resources are the main business model starting point, because there is a friendship with the supplier so there is a stable supply of goods, through key resources, clear value proposition, through the channel to the target consumer, and then by establishing relationships with customers, bringing customers back, Forming a major revenue stream.
3.Third, the "22King Near-expiration Grocery Store" and " foodoutlet.com " business model of the main differences
"22King Near-expiration Grocery Store": open to join, supply platform business model.
" foodoutlet.com ": chain store business model.
4.Fourth, the "22King Near-expiration Grocery Store" business model innovation strategy
(1)Customer Relationships: building membership to help the store to develop patrons and establishing communication tools of active marketing.
(2)Channels: increase the way goods flow, reduce inventory, increase sales.
(3)Key Partnerships: Increase the ERP system, as an operational backing, the future through its system to provide data, after analyzing the data, as a marketing strategy and forecast sales.
(4)Key Resources: continued expansion of the number of shops, the amount of goods will soon be insufficient to allocate, development of new commodity sources, maintain a short-term commodity in the total commodity has a certain proportion.
(5)Revenue Streams: According to the order quantity, will, be fixed finishing fee Change to follow the order, to help shop to reduce operating costs, to help improve the small shop.
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