臺灣博碩士論文加值系統

This report describes my internship at EnvisionRecruit, a leading marketing, consulting and event planning company for the education industry, which is part of the Envision Study Group umbrella. In this report, I will describe the company structure, the structure of the business development department, the event planning activities and the responsibilities given to me as an intern and explain the specific services. I will also present a detailed description of the event planning process for Estudios Sampere, a Spanish language institution abroad. After analyzing the event planning process for Estudios Sampere, I will suggest recommendations for event planning, while emphasizing the strengths and possible limitations. The steps required to implement the recommendations suggested are also presented. Finally, I will discuss the contribution of event planning as a strategy for Spanish institutions abroad.

Table of Contents
Chapter I. Introduction………………………………………………………………….….4
1.1 Prologue………………………………………………………………………………..4

Chapter II. Envision Study Group Description……………….……………………………5
2.1 EnvisionRecruit…………………………………………………….……....…………..5
2.2 Event Planning Marketing Strategy……………………………………………,,,,,,,,,,,,6
2.3 Social Media Marketing Strategy Description…………………………………………7

Chapter III. Internship Program Description………………………………………………8
3.1 Updating the Websites………………………………………………………………….8
3.2 Research Process……………………………………………………………………….9
3.3 Marketing and Promotion……………………………………………………………...10

Chapter IV. Spanish Institution Abroad Event Management and Planning………………..13
4.1 Event Management…………………………………………………………………….13
4.2 Research Report………………………………………………………………………..14
4.3 Promotion Description…………………………………………………………………15
4.4 Marketing Communication…………………………………………………………….15
4.4.1 Advertising…………………………………………………………………………..15
4.4.2 PR and Media………………………………………………………………………..15
4.5 Planning………………………………………………………………………………..16
4.6 Time and Space………………………………………………………………………...16
4.7 Coordination…………………………………………………………………………...16
4.8 Event Outline………………………………………………..…………………………17
4.9 Evaluation…………………………………………………………………………….21
4.10 Attendee’s Surveys…………………………………………………………………..22

Chapter V: Findings……………………………………………………………………….23
5.1 The Research Stage…………………………………………………………………....23
5.2 Findings for Christmas Bazaar in Taipei European School……………………………25
5.2.1 Networking Lunch with Educational Consultant……………………………………25
5.2.2 Night of Tapas and Spanish Culture for Students……………………………………25

Chapter VI: Conclusion……………………………………………………………………28

References
Appendix

References
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