臺灣博碩士論文加值系統

台灣每年有一百萬多間新創公司以及創業相關工作人口比例極高，歇業率卻是世界之冠，多數企業在五年內以內會消失，此現象顯現台灣環境不利於新創公司生存。

從外部環境中歸納出現有情況，全球化導致的經濟體制改革、科技快速發展之下產品生命週期壓縮、網路發展、物聯網導致未來邊際成本為零的情況等等；內部環境以人才外流探討台灣現況，台灣在人文與藝術的人才外流越來越高，台灣的新創設計公司相較于其他性質的新創公司中較難以生存。

此篇論文動機為：利用「轉型」為主要概念，在惡劣創業環境中為設計公司找出一條生存之路，以實務型研究之途徑，密切的與研能創新設計工廠有限公司合作與探索，並同步試圖找出一套新型商業模式以提供設計公司，以至於擴大業務與生存，研能創新是一個不斷轉型並成功存活超過十年的設計背景的公司，持續進行轉型與新型態之商業模式，分析成功的過去與正在進行的轉型，作為此論文案件分析之創新商業模式的基底。

Taiwan creates more than one million start-ups every year and the proportion of participants in related entrepreneurship is relatively high. However, its survival rate is the lowest in the world, which shows that the Taiwanese business climate goes against the survival of start-ups.
The globalization and the compression of product life cycle are two reasons of external environmental change; and as for the internal environment change, it includes the product standardization and the brain drain in the design industry despite a large number of design graduates every year. The aforementioned factors all deterred graduates from serving in design-related fields. In short, the design start-ups are now faced with harsher circumstances than the others.
The purpose of this paper is to apply the key concept of ‘transformation’ to devise feasible solutions for design firms by adopting the practical research approach in collaboration with BLOX-HOUSE Co., Ltd. to develop an innovative business model. Our primary goal is to enhance its competitiveness and enhance its business for the design firms. BLOX-HOUSE Co., Ltd is a design firm lasting for more than ten years, which already experienced two transformations; until now, they are still in the middle of their third transformation, trying to create a new business model. By analyzing its successful transformation history and process as the research is based, this paper aims at putting a new business model into practice.

Contents
摘要 I
ABSTRACT II
Contents III
List of Tables VI
List of Charts VI
List of Figures VII
Chapter 1: Introduction 1
1.1 Research Background 1
1.1.1 Internal Background 1
1.1.2 External Background 4
1.2 Research Motivation 10
1.2.1 Selected Case 10
1.2.2 Milestones and objective 13
Chapter 2. Literature Review 15
2.1 Transformation 15
2.1.1 Manufacturing transformation 18
2.1.2 Payment transformation 19
2.1.3 Industry Positioning transformation 19
2.2 Firm and Enterprise 20
2.3 Problem Statement 21
Chapter 3: Methodologies 23
3.1 Practical Process 23
3.2　　Practical Research Approach 29
3.3　　Implementation 31
Chapter 4: Data Analysis and Findings 36
4.1 　Analysis of product features 36
4.2 　Define Questions from The Two Cases 40
4.3 　Deeply Interview Stakeholders (First interview) 46
4.3.1 Landowners 46
4.3.2 Funders 50
4.4 Analysis of Cases and Deeply Interviews 55
4.5 The Result- A New Innovative Business Model 57
4.5.1 The Process of B To C 58
4.5.2 The Sharing Risks in Business Model 59
4.5.3 The Business Model 60
4.6 Chapter Summary 71
Chapter 5: Discussions and Conclusion 72
5.1　Booking Platform in Global Tourism Market 73
5.1.1 The Introduction of BLOX Booking Platform 73
5.1.2 The Data of BLOX Booking Platform 75
5.2 　The Comparison of BLOX and Booking Platform 78
5.2.1 Airbnb Booking Platform 78
5.2.2 The General Booking Platform 79
5.2.3 The Comparison of BLOX Booking Platform in market 82
5.3　Summary of The Discussion 85
5.3.1 The Discussion of Similar Background with BLOX 85
5.3.2 The Summary of BLOX Stakeholders 87
5.4　 Conclusion 88
5.4.1 The Contribution to BLOX 88
5.4.2 Analysis of the Contribution and the Problem Statement 89
5.4.3 The Limitation of Research 91
Reference 93
Appendix 97

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