跳到主要內容

臺灣博碩士論文加值系統

(216.73.216.240) 您好!臺灣時間:2026/06/13 10:34
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:吳雨寰
研究生(外文):Yu-Huan Wu
論文名稱:車載節能駕駛輔助系統之使用者接受度評估-整合科技接受模式與知覺價值觀點
論文名稱(外文):Evaluating the Acceptance of consumer about Eco-driving Assistance – Combine with technology acceptance model and Perceived Value
指導教授:李國瑋李國瑋引用關係
指導教授(外文):Kuo-Wei Li
學位類別:碩士
校院名稱:國立臺中科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:中文
論文頁數:118
中文關鍵詞:節能駕駛輔助系統知覺價值行為意圖
外文關鍵詞:Eco-driving assistance systemsPerceived ValueBehavior intention
相關次數:
  • 被引用被引用:2
  • 點閱點閱:332
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:3
綠色意識的提升,使節能成為全新汽車技術和趨勢的熱門話題。綠色節能產品雖為未來發展趨勢,唯衡諸過去研究,針對台灣消費者對該類產品的接受度及影響因素之探討則付之闕如。本研究以汽車「節能駕駛輔助系統」為驗證主題,整合科技接受模式、服務品質與知覺價值等觀點,針對該系統使用意圖進行探討,並以國內汽車消費者為實證對象。問卷採便利抽樣法,總計發放500份問卷,回收有效問卷416份。有效回收率83.2%。本研究結果顯示:(1)認知易用性及服務品質對安全感具正向顯著影響。(2)認有易用與有用性及知覺價值對採用態度有顯著影響。(3)服務環境及採用態度對行為意圖有正向顯著影響。除前述理論驗證外,本研究成果亦期能提供業界推廣綠色節能產品之實務意涵。

Due to the environmental crisis, energy efficiency became very important. Although energy-saving products will become the trend in the future, the research about the acceptance and the factors of this product is few. This study used the eco-driving assistance systems to be topic. Combined with technology acceptance model, service quality, perceived value and so on. This study investigated the behavior intention of this system. Through convenience sampling, five hundred questionnaires were distributed to the domestic vehicle consumer. The valid questionnaires were 416, and the responding rate of questionnaires was 83.2%. The results showed that (1) Perceived ease of use and quality of Service have a significantly positive impact on the sense of security; (2) Perceived ease of use and perceived usefulness a have a significantly positive impact on perceived Value; (3) Service environment and adopting attitude and have positive effect on behavior intention.

摘要 I
ABSTRACT II
致謝詞 III
第壹章 緒論 9
第一節 研究背景 9
第二節 研究動機 11
第三節 研究目的 12
第四節 研究流程 13
第貳章 文獻回顧 14
第一節 節能駕駛輔助系統探討 14
第二節 科技接受模式 17
第三節 知覺價值(安全感與妥善率) 28
第四節 服務品質與服務環境 32
第四節 採用態度 42
第五節 行為意圖 44
第六節 各構面之推論 45
第參章 研究方法 48
第一節 研究架構 48
第二節 研究假設 49
第三節 變數定義與衡量 50
第四節 研究設計 57
第五節 研究方法 59
第肆章 研究結果與分析 63
第一節 消費者人口統計變項及各個構面之相關性 63
第二節 各個構面之信度與效度分析 73
第三節 不同人口統計變項與各個構面之間的差易情形 83
第四節 迴歸分析 88
第五節 整體結構模式 91
第伍章 研究結論與建議 94
第一節 研究結論 94
第二節 研究貢獻 95
第二節 研究限制與建議 98
參考文獻 100
附錄 112


一、中文部分
石育賢(2014),次世代都會行動載具新趨勢,工研院IEK產業議題評析,P.6。
吳秀珍(2001),使用者態度與使用行為意向關係之研究-以農產品行銷資訊系統為例,國立中興大學行銷學系碩士論文。
杉本辰夫(1986),事業、營業、服務的品質管制(盧淵源,譯),台北:中興管理顧問公司。
林友清(2014),通過終端生動化建立消費安全感。中央財經大學經濟學院論文。
林玉輝、陳瑄易、林怡君、周偉堯(2012),「基於車輛動態與行車負載估測之智慧型節能駕駛輔助系統」,ICL TECHNICAL JOURNAL,第147期,P.11-18。
林柏攸(2012),名駒尚需伯樂識馬,中時電子報,3月9日。
林韻如(2011),消費者之電動汽車購買偏好-潛在變數選擇模式之應用。國立成功大學交通管理學系碩士班論文。
唐硯漁、宋雨真、林志隆、陳璽敬、江進豐、徐世鈞(2013),消費者對智慧綠能車輛需求的觀點研究,高雄師大學報。
高英凱(2009),節能或運動,兩風格,U-Car試車報告,12月19日。
陳永南(2008),消費者於有機棉產品的認知、動機對購買意願之影響,國立中央大學企業管理研究所碩士論文,未出版,桃園縣。
陳建文、洪嘉蓉(2005)。服務品質、顧客滿意度與忠誠度關係之研究-以ISP為例,電子商務研究,3(2),P.153-172。
陳晉源(2009),車輛安全與智慧化發展願景,中華技術(CECI Engineering Technology)期刊,No.83,P.41-47。
湯志豪、鍾愛、黃富昌、周佩芳、張侑昌(2008),問題導向學習,台灣環境資源永續發展研討會論文集。
湯清、李菁(2005),基於不同收入水平的汽車消費信貸行為研究,華男理工大學學報(社會科學版)第2期。
黃文芳(2013),企業持續營運思維如何強化全球生產鏈由汽車零組件產業之經驗談起,台灣區車輛工業同業公會APEC國際研討會。
楊惠合、陳建文(2003),以科技接受模型探討數位學習滿意度之研究,大葉大學資訊管理碩士班碩士論文。
葉賀勤(2012),以科技接受模型探討消費者之網路銀行使用意圖」,國立成功大學企業管理學系,碩博士班碩士論文。
董本雲、張少杰(2005),我國汽車消費的現狀與影響因素分析-稅務與經濟,中國科學院上海冶金研究所,材料物理與化學博士論文。
趙峰俠、徐明、齊曄(2010),北京市汽車銀行的環境與經濟效益分析。中國生態經濟期刊,12期。
劉芳欣、黃樑傑(2013),全球汽車產業近況與臺灣發展策略,車輛研測資訊,093期,P.2-7。
鄧智斌(2009),大陸來臺旅客旅遊動機、服務品質滿意度與其意向行為之研究,國立雲林科技大學,休閒運動研究所碩士論文。
鄭伃君(2006),LED汽車頭燈商機潛力大,散熱問題待克服,EET電子工程專輯。
蕭源都、趙偐驊、王儒弘、江孟勳、林凱逸(2012),智慧型手機服務品質之研究,華人經濟研究,P.131-164。
龍天翔(2013),與客戶相敬相讓,達成交易做成朋友,大紀元工商報導,2月22日。
謝至豪(2008),中文維基百科編輯者系統接受度之研究。圖書資訊學研究,3(1):103-139。
謝雋蘭(2012),網路銀行服務品質之研究,國立台北大學企業管理學系碩士論文。
鍾國良(2014),ARTC節能駕駛課程專訪,U-Car試車報告,7月22日。
簡文益(2011),以科技接受模式探討Moodle系統運用於高中職教師教學之研究,國立暨南大學課程教學與科技研究所碩士班論文。
蘇評揮(2006),智慧型車輛產業之檢視與前瞻報告案,經濟部。
龔平邦(1989),「行為科學概論」,三版,台北:三民書局。
二、英文部分
Abdalla, I., 2007, Evaluating effectiveness of e-blackboard system using TAM framework: A Structural analysis approach, AACE Journal, 15(3), pp.279-287.
Ajzen, I., &; Fishbein, M., 1980, Understanding attitudes and predicting social behavior, Englewood Cliffs, NJ: Prentice-Hall.
Ajzen, I., &; Madden, T. J., 1986, Prediction of goal directed behavior: Attitudes, intentions, and perceived behavioral control, Journal of Experimental Social Psychology, 22, pp.453-474.
Allport,G.W., 1935, Attitudes.In C.M.Murchison (Ed.), Handbook of Social Psychology. Winchester, MA: Clark University Press.
Andry Rakotonirainy, Ronald Schroeter, Alessandro Soro, 2014, Three social car visions to improve driver behavior. Pervasive and Mobile Computing, Vol.14, pp.147-160.
Anitsal &; Paige, 2006, An exploratory study on consumer perceptions of service quality in technology-based self-service, Services Marketing Quarterly, Vol.27(3), pp.53-67
Antonio Padilla-Meléndez, Ana Rosa del Aguila-Obra, Aurora Garrido-Moreno, 2012, Perceived playfulness, gender differences and technology acceptance model in a blended learning scenario, Computers &; Education, Vol.63, pp.306-317.
Baker, J., 1987, The role of the environment in marketing services: The consumer perspective. In J. Czepiel, C. Congram, &; J. Shanahan (Eds.), The services challenge: Integrating for competitive advantage, Chicago: American Marketing Association, pp.79-84.
Baker, J., &; Cameron, M., 1996, The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Analysis of an Industrial Technology Diffusion. Journal of the Academy of Marketing Science, 24(4), pp.338.
Baker, M.J., 2002, Research Methods, The Marketing Review, Vol.3, No. 2, pp. 167-193.
Bitner, M., 1992, Servicescapes: The impact of physical surroundings on customers and employees, Journal of Marketing, 56, pp.57-71.
Bitner, M. J., 1990, Evaluating Service Encounters: The Effects Of Physical Surroundings and Employee Responses, Journal of Marketing ,Vol. 54, No. 2, pp. 69 -82.
C.Y. Jim, W.Y. Chen, 2006, Perception and attitude of residents toward urban green spaces in Guangzhou, Environ. Manage., 38(3), pp.338-349.
Christian Grönroos, 1982, An Applied Service Marketing Theory, European Journal of Marketing, Vol. 16 Iss: 7, pp.30-41.
Christian Grönroos, 1984, A Service Quality Model and its Marketing Implications, European Journal of Marketing, Vol. 18 Iss: 4, pp.36-44.
Christopher H. Lovelock, Lauren Wright, 2002, Principles of Service Marketing and Management, Prentice Hall, pp.436.
Christopher Lovelock, Evert Gummesson, 2004, Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives, Journal of Service Research, Vol.7, No.1, pp.20-41.
Chuttur M.Y., 2009, Overview of the Technology Acceptance Model Origins, Developments and Future Directions, Indiana University, USA. Sprouts Working Papers on Information Systems, 9(37).
Cigdem Basfirinci &; Amitava Mitra, 2015, A cross cultural investigation of airlines service quality through integration of Servqual and the Kano model, Journal of Air Transport Management, Vol.42, pp.239-248.
Colin Baker, 1992, Attitudes and Language, Language in Society Vol. 22, No. 4, pp.559-564.
Cronin, J. J. &; Taylor, S. A., 1992, Measuring service quality: A reexamination and extension, Journal of Marketing, vol.56, no.3, pp. 55-68.
Crosby, Philip B., 1979, Quality Is Free, McGraw-Hill, New York.
D Persico, S Manca, F Pozzi, 2014, Adapting the Technology Acceptance Model to evaluate the innovative potential of e-learning systems. Computers in Human Behavior.
D.L. Kerstetter, J. Hou, C. Lin, 2004, Profiling Taiwanese ecotourists using a behavioral approach, Tourism Management, Vol.25, pp.491-498.
Dabholkar, 1996, Consumer evaluations of new technology-based self-service options: an investigation of alternative models of service quality, International Journal of Research in Marketing, Vol.13(1), pp.29-51.
Daniel Belanche, Luis V. Casaló, Carlos Flavián, 2012, Integrating trust and personal values into the Technology Acceptance Model: The case of e-government services adoption, Cuadernos de Economía y Dirección de la Empresa, Vol.15(4), pp.192-204.
Daniel Belanche, Luis V. Casaló, Carlos Flavián, 2012, Integrating trust and personal values into the Technology Acceptance Model: The case of e-government services adoption, Cuadernos de Economiay Direccion de la Empress, Impact Factor 27.
Davis , F.D., 1989, Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology, MIS Quarterly, Vol.13, pp.328.
Dodds, B. W., K. B. Monroe, &; D. Grewal, 1991, Effect of Price, Band, and Store Information on Buybers Product Evaluation, Journal of Marketing, Research, 28(3) , pp.307-319.
Donatella Persico, Stefania Manca, Francesca Pozzi, 2014, Adapting the Technology Acceptance Model to evaluate the innovative potential of e-learning systems Computers in Human Behavior, Vol.30, pp.614-622.
E. Zehendner, D. Feillet, 2014, Benefits of a truck appointment system on the service quality of inland transport modes at a multimodal container terminal, European J. Oper. Res., Vol.235, pp.461.
En-Chi Chang, Ya-Fen Tseng, 2013, Research note: E-store image, perceived value andperceived risk, Journal of Business Research, Vol.66 (7), pp.864-870.
Engel, J.F., Blackwell, R.D. &; Miniard, P.W.,1995, 8th ed, Fort Worth: Dryden Press, Consumer Behaviour, 1995.
Eugene W. Anderson, Claes Fornell &; Roland T. Rust (1994). Custome Satisfaction, Productivity, and Profitability: Differences Between Good and Services, Marketing Science, Vol.16,No.2. pp.129-145.
Fanny Carlet, 2015, Understanding attitudes toward adoption of green infrastructure: A case study of US municipal officials, Environmental Science &; Policy, Vol.51, pp.65-76.
Fishbein, M., &; Ajzen, I., 1975, Belief, attitude, intention, and behavior: an introduction to theory and research Reading, MA: Addison-Wesley.
Foxall, G. R., 1999, The behavioral perspective model: Consensibility and consensuality, European Journal of Marketing, 33, pp.570-596.
Foxall, G. R., &; Greenley, G. E., 1999, Consumers’ emotional responses to service environments, Journal of Business Research, 46, pp.149-58.
Fraj, E., &; Martinez, E., 2006, Environmental values and lifestyles as determining factors of ecological consumer behaviour: An emprical analysis, Journal of Consumer Marketing, 23 (3), pp.113-144.
Fredericks &; Salter, 1995, Beyond Customer Satisfaction, Management Review, pp.29-32.
Garvin, David, 1984, What does ‘product quality’ really mean, Sloan Management Review, pp. 25-45.
Gilbert A Churchill Jr &; Carol Surprenant, 1982, An investigation into the determinants of customer satisfaction. JMR, Journal of Marketing Research, pp.491.
Green, Leonard, Joel Myerson, &; Edward McFadden, 1997, Rate of Temporal Discounting Decreases with Amount of Reward, Memory and Cognition, 25 (5), pp.715-723.
Grégory Bressolles, François Durrieu, Sylvain Senecal, 2014, A consumer typology based on e-service quality and e-satisfaction, Journal of Retailing and Consumer Services, Vol.21(6), pp.889-896.
Grönroos, C., 1982, Internal Marketing—Theory and Practice. In American Marketing Association Services Marketing Conference Proceedings, pp.41-7.
Han-Lin Shuai, Rui-Ling Yan, Hong Song, Dan-Liang Chen, Xin Luo, 2014, Analysis of feasibility of in vitro nuclear magnetic resonance tracking human umbilical cord mesenchymal stem cells by Gd-DTPA labeled , Magnetic Resonance Imaging, Vol 32, Issue 7, pp.934-940.
Hausman, A., &; Siekpe, J., 2009, The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), pp.5-13.
Horne, M. D., 1985, Attitudes toward handicapped students: Professional, peer and parent reactions, Hillsdale, NJ: Erlbaum, pp.265.
Hua Dai, Xin (Robert) Luo, Qinyu Liao, Mukun Cao, 2015, Explaining consumer satisfaction of services: The role of innovativeness and emotion in an electronic mediated environment Decision Support Systems, Vol.70, pp.97-106.
Ignacio Cepeda-Carrión, Antonio G. Leal-Millán, Jaime Ortega-Gutierrez &; Antonio L. Leal-Rodriguez, 2015, Linking unlearning with service quality through learning processes in the Spanish banking industry, Journal of Business Research, Vol.68(7), pp.1450-1457.
Daniel Belanche, Luis V. Casaló, Carlos Flavián, 2012, Integrating trust and personal values into the Technology Acceptance Model: The case of e-government services adoption. Cuadernos de Economía y Dirección de la Empresa, Volume 15, Issue 4, pp.192-204.
J. Éthier, P. Hadaya, J. Talbot, J. Cadieux, 2006, B2C web site quality and emotions during online shopping episodes: an empirical study, Information and Management, Vol. 43 , pp.627–639.
Johnson, E. &; R. Thaler, 1985, Hedonic framing and the breakeven effect, Working paper, Cornell University, Ithaca, NY.
Jon-Chao Hong, Ming-Yueh Hwang, Hsuan-Fang Hsu, Wan-Tzu Wong &; Mei-Yung Chen, 2011, Applying the technology acceptance model in a study of the factors affecting usage of the Taiwan digital archives system, Computers &; Education, Vol.57(3), pp.2086-2094.
Jon-Chao Hong, Kuang-Chao Yu &; Mei-Yung Chen, 2010, Collaborative learning in technological project design, International Journal of Technology and Design Education, 21(3), pp.335-347.
Joonwoo Sona, Myoungouk Parka &; Byungkyu Brian Parkb, 2015, The effect of age, gender and roadway environment on the acceptance and effectiveness of Advanced Driver Assistance Systems, Transportation Research Part F: Traffic Psychology and Behaviour, Vol.31, pp.12-24.
Jorge Vera &; Andrea Trujillo, 2013, Service quality dimensions and superior customer perceived value in retail banks: An empirical study on Mexican consumers, Journal of Retailing and Consumer Services, Vol.20(6), pp.579-586.
José Luis Moreno Cegarra, Juan Gabriel Cegarra Navarro &; José Rodrigo Córdoba Pachón, 2014, Applying the technology acceptance model to a Spanish City Hall, International Journal of Information Management, Vol.34(4), pp.437-445.
Kalman Gyimesi &; Benjamin Stanley, 2012, Transforming retail :Automotive Industry, IBM Global Business Services Executive Report.
Katrin Kallweit, Philipp Spreer, Waldemar Toporowski, 2014, Why do customers use self-service information technologies in retail? The mediating effect of perceived service quality, Journal of Retailing and Consumer Services, Vol.21(30), pp.268-276.
Kotler, P., 1973, Atmospherics as a marketing tool, Journal of Retailing, 49(4), pp.48-64.
Kotler, P. &; Keller, K. L., 2006, Marketing Management, 12 ed., Upper Saddle River, NJ: Prentice Hall.
Kotler, P., 1991, Marketing Management: analysis, planning, implementation and control(7th ed.), Upper Saddle River, NJ: Prentice-Hall.
Laroche, M., Bergeron, J., &; Barbaro-Forleo, G., 2001, Targeting Consumers Who Are Willing to pay more for Environmentally-Friendly Products, Journal of Consumer Marketing, 18(6), pp.503-520.
Levitt, T., 1972, Production-Line Approach to Service, Harvard Business Review, Vol.50, Iss. 4, pp.41-52.
Lewis,R. C.,&; Booms, B., 1983, The marketing aspects of service quality.AMA Proceeding, American Marketing Association Chicago, pp.99-104.
Marandu, Moeti &; Joseph, 2010, Predicting residential water conservation using the theory of reasoned action, Journal of Communication, Vol.2, pp.87-100.
Mario Matamoros de Luis, Amadeo J. Argüelles Cruz, Abril V. Uriarte Arcia &; Cornelio Yáñez Márquez, 2014, Green Information Technology influence on car owners’behavior: Considerations for their operative support in collaborative eLearning and social networks, Computers in Human Behavior.
Martin Greaves, Lara D. Zibarras &; Chris Stride, 2013, Using the theory of planned behavior to explore environmental behavioral intentions in the workplace, Journal of Environmental Psychology, Vol.34, pp.109-120.
Mehrabian, A. &; Russell, J.A., 1974, An Approach to Environmental Psychology. Cambridge, MA: MIT Press.
Monroe, &; R. Krishnan, 1985, The Effect of Price on Subjective Product Evaluation, In Perceived Quality: How Consumers View Stores and Merchandise, MA: Lexington books, pp.209-232
Monroe, Kent B., 1990, Pricing: Making Profitable Decisions, New York: McGraw-Hill Book Company.
Moon, J.-W.&; Kim, Y.-G., 2001, Extending the TAM for the World-Wide-Web context, Information and Management, (38), pp.217-230.
Namyun Kil, Stephen M. Holland &; Taylor V. Stein, 2014, Structural relationships between environmental attitudes, recreation motivations, and environmentally responsible behaviors, Journal of Outdoor Recreation and Tourism, Vol 7-8, pp.16-25.
Neal,W. D., 1999, Satisfaction is nice, but value drives loyalty. Marketing Research, pp.21–23.
Oliver, Richard L., 1981, Measurement and Evaluation of Satisfaction Processes in Retailing Setting, Journal of Retailing, Vol.57, No.3, pp.25-48.
Orbell, S. &; Sheeran, P., 1998, Regulation of behaviour in pursuit of health goals: Commentary, Psychology and Health, 13, pp.753-758.
Parasuraman, A., V. A. Zeithaml &; L. L. Berry, 1988, SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality, Journal of Retailing, Vol.64, No.1, pp.12-40.
Parasuraman, A., Zeithaml, V. A., &; Berry, L. L., 1985, A Conceptual Model of Sevice Quality and Its Implications for Future Research, Journal of Marketing, 49(4), pp.41-50.
Parasuraman, A., Zeithaml, V. A. &; Berry, L. L., 1988, The SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality, Journal of Retailing, 64(1), pp.12-40.
Putu Wuri Handayani, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Kasiyah &; Dumilah Ayuningtyas, 2015, Strategic hospital services quality analysis in Indonesia, Expert Systems with Applications, Vol.42(6), pp.3067-3078.
R. Kenneth Teas, 1993, Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment, Journal of Marketing
Randall, J.E., 1994, Unicornfishes of the subgenus Axinurus Perciformes: Acanthuridae: Naso, with description of a new species, Copeia, 1994(1), pp.116-124.
Ron Cogan, 2013, Green Car &; Technology Contributor, Sophisticated Auto Advice &; Industry News.
Rosenberg, M. J., &; Hovland, C. I., 1960, Cognitive, affective, and behavioral components of attitudes. In C. I., Attitude organization and change, pp. 1-14.
Sanjeev Agarwal &; R. Kenneth Teas, 2001, Perceived Value: Mediating Role of Perceived Risk, Journal of Marketing Theory and Practice, Vol. 9, No.4, pp.1-14.
Sasser W. E., Olsen, R. P. &; Wyckoff D. D., 1978, Management of Service Operation: Test, Cases, and Readings, New York, Bacon.
Sergio Cherubini, Gennaro Iasevoli, Laura Michelini, 2014, Product-service systems in the electric car industry: critical success factors in marketing, Journal of Cleaner Production, Vol. 97, pp.40-49.
Sergio Cherubini, Gennaro Iasevolib, Laura Michelinib, 2014, Product-service systems in the electric car industry: critical success factors in marketing, Journal of Cleaner Production, Vol.97, pp.40-49.
Sheppard, B. H., Hartwick, J., &; Warshaw, P. R., 1988, The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research. Journal of Consumer Research, 15, pp.325-343.
T. Rands, 1992, Information technology as a service operation, J. Inf. Technol., Vol 7(4), pp.189.
Venkatesh, V. &; Bala, H., 2008, Technology Acceptance Model 3 and a Research Agenda on Interventions, Decision Sciences, Vol.39(2), pp.273-315.
Venkatesh, V. &; F.D.Davis, 2000, A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies, Management Science, Vol.46, pp.198.
Venkatesh, V. &; Agarwal, R., 2006, Turning Visitors into Customers: A Usability-centric Perspective on Purchase Behavior in Electronic Channels, Management Science, 52(3), pp.367-382.
Venkatesh,V. &; FD.Davis, 1996, A model of the antecedents of perceived ease of use: Development and test,Decision Sciences, 27(3), pp.451-481.
W. Sandmann, 2013, Quantitative fairness for assessing perceived service quality in queues, Oper. Res., Vol.13, pp.153.
William Payre, Julien Cestac &; Patricia Delhomme, 2014, Intention to use a fully automated car: Attitudes and apriori acceptability, Transportation Research Part F: Traffic Psychology and Behavior, Vol.27 Part B, pp.252-263.
Woodruff R.B., 1997, Customer Value: The Next Source of Competitive Advantage, Journal of the Academy of Marketing Science, Vol.25, No.2, pp.139-153.
Zeithaml, V. A., 1988, Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence, Journal of Marketing, 52, pp.222.
Zimmerman, C.D., 1985, Quality: key to service productivity, Quality Progress, pp.23-28.


QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top