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The purpose of this research is to discuss how to utilize subconscious action design methods to assist the development of design thinking, and to discuss the feasibility of forming subconscious action images through subconscious action design methods. Through the investigation of subconscious actions, analyze the structure of such actions and construct a design-transformable mode. Design samples based on various subconscious action methods and test the subconscious actions images, and analyze such images and verify the appropriateness of the methods. The achievements are summarized as follows:
1.The Image Structure of Subconscious Action Products can be composed of the “free – constrained” feeling element of the users about the products, the action element “rhythmic – chaotic” shown during the product usage and the “empty – fulfilled” feeling of the users after the use. Generally speaking, the products with more interaction and feedback can make users feel more fulfilled after the use. Otherwise, the products that auto-generate actions will make users feel much empty. Those with high changeability will make users comfortable, because users can use them in any way and will not feel constrained.
2.The Way to Transfer Subconscious Action into Design Components to design products, we further divide the sub-concept structure in the above stage into “potential purpose”, “modifiers for potential purposes”, “modifiers for auxiliary actions” and “actions” and derive reversely the reasons for forming them, and get the subconscious action morphological matrix , and mix them to get design example.
3.After Using Design Transformation of Subconscious Actions to Design Product Samples , we found five ways to design subconscious. They are : 「Interactive and Changeable Actions」、「The Actions of Emotional Relief」、「Automatic Rhythmic Actions」、「Rhythm-Control Actions」and「Controlled Actions」.
4.The Correspondence between the Subconscious Action Groups of Different Characteristics and the Overall Evaluation ; The “Creativity” evaluation of the “controlled action” group ranks the highest among the five groups. It is affected by the “distracting – absorbing”, “continued – intermittent” and “habitual – deliberate” images. That mean if the product has the continued actions that can draw users' attention, and its usage manner is different from the habits, it will make people feel creative; The “Aesthetics” evaluation of the “actions of emotional relief” ranks the highest among the five groups. It is affected by the “uninteresting – interesting” and “tense – relaxing” images, which mean the product will be more likable when added with interesting and relaxing actions.
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