跳到主要內容

臺灣博碩士論文加值系統

(216.73.216.176) 您好!臺灣時間:2025/09/08 04:07
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:陳定穠
研究生(外文):CHEN, DING-NONG
論文名稱:幹細胞保健食品購買行為之研究
論文名稱(外文):The Empirical Study of Consumers Purchase Behavior on Stem Cells Health Foods
指導教授:趙瑀趙瑀引用關係
指導教授(外文):CHAO, YU
口試委員:高登第徐子光
口試委員(外文):GAO, DENG-DIXU, ZI-GUANG
口試日期:2018-05-31
學位類別:碩士
校院名稱:中華大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:111
中文關鍵詞:保健食品幹細胞購買意願口碑知覺價值
外文關鍵詞:Heath FoodsStem CellPurchasing IntentionWord-of-MouthPerceived Value
相關次數:
  • 被引用被引用:1
  • 點閱點閱:863
  • 評分評分:
  • 下載下載:13
  • 收藏至我的研究室書目清單書目收藏:0
近年來,隨著老化人口增加、生活水準提高以及預防醫學與養生保健觀念的提升,促使保健食品產業蓬勃發展,以抗老化為主要功能訴求的保健食品需求量增加。幹細胞領域是生技產業領域中新穎的技術,幹細胞是一群尚未分化的細胞,具有多種功能,修復更新和再生分化各種組織器官的潛在功能的細胞幹細胞,可為人類健康帶來極大幫助。國璽幹細胞應用技術股份有限公司研發保健食品SCGF蛋白,透過幹細胞平台「Nigiro-Med」技術篩選出具有幹細胞激活能力的天然物,本研究目的主要探討國璽幹細胞保健食品SCGF蛋白之口碑、品牌形象、知覺價值、購買意願等變數的影響,是否進一步影響消費者之購買行為。
本研究以直銷廠商之消費者為研究對象,第一次問卷發放時間於2017年10月15日至11月30日,在台北、新竹、高雄地點發放,共計發放400份問卷,扣除部分問項漏答者,其中曾購買保健食品的有效問卷共計109份。因樣本數據分析結果發現樣本數不足,結果進行第二次發放問卷,於2018年6月1日至6月15日,在台北、新竹、高雄地點發放,共計發放298份問卷,扣除部分問項漏答者,其中曾購買保健食品的有效問卷共計298份。統計兩次的問卷發放結果發現,共計發放698份問卷,扣除部分問項漏答者,其中曾購買保健食品的有效問卷共計407份,回收有效問卷比例為58%。
本研究以迴歸分析後發現:幹細胞保健食品的口碑正向顯著影響品牌形象;幹細胞保健食品的口碑正向顯著影響知覺價值;口碑正向顯著影響購買意願;幹細胞保健食品的品牌形象正向顯著影響知覺價值;幹細胞保健食品的知覺價值正向顯著影響購買意願;幹細胞保健食品的購買意願正向顯著影響購買行為。
本研究建議幹細胞保健食品廠商應重視消費者對產品的口碑與知覺價值,進而提升消費者對該產品的購買意願,進一步產生購買行為。

In recent years, with the improvement of living standards and the promotion of preventive medicine and health care concepts, the health foods were popular. The purpose of this study is to investigate the influence of word-of-mouth, brand image, and perceived value of stem cells health foods on consumers purchase intention and purchase behavior.
In this study, consumer of stem cells health food were research object and the first questionnaires were issued were in Taipei, Hsinchu, and Kaohsiung from October 15, 2017 to November 30, 2017. There are total 400 questionnaires were collected and removed the invalid questionnaires. After the result of the sample data analysis, the number of samples was found to be insufficient. Therefore, questionnaires were issued for the second time from June 1, 2018 to June 15, 2018. There are total 298 questionnaires were collected and removed the invalid questionnaires. In the twice questionnaires survey, there are total 698 questionnaires were collecte, and removed the invalid questionnaires. There are total 407 valid questionnaires, and the effective response rate is 58 %.
After data collection, we used structural equation modeling to analyze. The results show that word-of-mouth has a significant influence on the brand image. The word-of-mouth has a significant influence on the perceived value.The word-of-mouth has a significant influence on purchase intention. The brand image of stem cells health foods has a significant influence on perceived value.The perceived value of stem cells health foods has a significant influence on purchase intention . The purchase intention has a significant influence on purchase behavior.This study suggests that company should pay attention to the positive word-of-mouth and perceived value of consumers, thereby can increase consumers purchase intention and purchase behavior.

摘要 ii
ABSTRACT iii
誌謝辭 iv
目錄 v
表目錄 vii
圖目錄 ix
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第二章 文獻探討 4
第一節 保健食品產業概述 4
第二節 幹細胞保健食品知識 18
第三節 口碑 21
第四節 品牌形象 23
第五節 知覺價值 25
第六節 購買意願 29
第七節 研究變數之關聯性 30
第三章 研究方法 34
第一節 研究架構 34
第二節 研究變項定義與衡量 35
第三節 問卷設計 36
第四節 資料分析方法 44
第四章 研究結果 47
第一節 樣本結構資料分析 47
第二節 各變項之敘述性分析 52
第三節 信效度分析 57
第四節 各變項間之差異性分析 61
第五節 迴歸分析 69
第五章 結論與建議 80
第一節 研究結論與討論 80
第二節 學術意涵 83
第三節 管理意涵 84
第四節 研究限制與後續研究建議 85
參考文獻 86
附錄 98

中國保健食品市場概況(2014)。香港貿發局經貿研究,2,取自:www.hktdc.com/Research,檢索日期:2014年8月28日。
中國保健食品市場概況(2017)。香港貿發局經貿研究,2,取自:www.hktdc.com/Research,檢索日期:2017年8月1日。
方正璽、歐陽惠華、邱玉葉(2012)。網路負面口碑之探索性研究。清雲學報,32(1),29-44。
方世杰、廖英凱(2015)。品牌個性及消費者品牌認同對其行為忠誠之影響:消費者惰性及口碑之干擾效果。管理評論,34(3),51-67。
日本健康營養食品協會(2015)。トクホ市場 6135 億円前回を下回り、僅かに減少=特定保健用食品の市場および表示許可の状況=。2。http://www.jhnfa.org/tokuho2015.pdf,檢索日期:2015年4月1日。
日本健康•營養食品協會(2016)。消費者廳許可之特定保健用食品項目,取自:http://www.jhnfa.org/tokuho-0.html,檢索日期:2018年5月9日。
王玉玲(2007)。化妝品消費價值、市場行家與品牌態度、口碑傳播關係研究-以大台北地區女性為例。未出版之碩士論文,銘傳大學管理學院高階經理碩士學程,臺北市。
王業竣、郭芳智、張世其(2014)。消費者油電混合車知覺價值對購買意願影響之研究。管理資訊計算,3,304-317。
江義平、蔡坤宏、黃耀德(2015)。網路口碑行銷效果探究-以經驗品為例。中原企管評論,13(2),33-64。
吳統雄(1990)。電話調查:理論與方法,臺北:聯經出版社。
吳淑鶯、陳燕柔(2015)。企業品牌形象對消費者態度與購後行為之影響關聯模式。行銷評論,12(4),369-393。
宋永坤(2014)。尋找啤酒產品多樣化的干擾效果:探討知覺價值、顧客態度與購買意願之關係。餐旅暨觀光,11(3),193-218。
李文婷(2003)。神奇寶貝—幹細胞。科學發展,361,54-57。
汪芷榆(2017)。從襲產觀光的觀點探討地方美食知覺價值與重遊意願之關係。休閒與遊憩研究,9(1),91-120。
周文賢(2004)。多變量統計分析。臺北:智勝文化事業有限公司。
周建亨、闕仕翔(2017)。口碑對消費者購後後悔之影響。行銷科學學報,13(1),51-78。
林建煌(2002)。消費者行為(初版),臺北:五南圖書出版有限公司。
林聖祐(2014)。品牌形象、知覺品質與知覺價值對烘焙麵包購買意願影響之研究。未出版之碩士論文,私立世新大學資訊傳播研究所,臺北市。
孫智麗(2006)。因應生物經濟時代來臨之科技發展戰略。台灣經濟研究月刊,29(3),14-21。
張有恆、蕭儉顏(2017)。低成本航空服務品質、品牌延伸、網路口碑與忠誠度之研究。航空安全及管理季刊,4(3),184-221。
許朝凱(2007)。國內外保健食品管理制度概況。農業生技產業季刊,11,22-27。
陳澤義(2005)。服務管理。台北:華泰出版社。
陳宜君(2011)。服務行為、口碑傳播、信認與購買意願關係之研究-以私人銀行為例。未出版之碩士論文,國立成功大學高階管理研究所,臺南市。
陳枻廷(2018)。全球抗老化機能性產品產業分析及發展策略。臺灣經濟研究月刊,41(3),40-46。
彭瓊芳(2003),幹細胞移植與管理,律師雜誌,285,62-73。
曾馨誼、許瑞瑱、施坤河(2014)。2014年國內保健食品產值暨產業概況分析。未出版之碩士論文,中華穀類食品工業技術研究所,新北市。
游敬倫(2006)。非主流醫療產業之發展策略─以保健食品產業為例。未出版之碩士論文,國立臺灣大學會計學研究所,台北市。
馮天昱、陳玉華(2015)。社群行銷之網路互動性與訊息論點品質對購買意願的影響效應。資訊傳播研究,5(2),47-71。
黃效民(2001)。幹細胞之研究與應用。國家衛生研究院簡訊,6(4),6-15。
黃三榮(2002)。再生醫療(Regenerative Medicine)與法律,萬國法律,124,37-47。
楊孝康、張力元(2012)。信任與溝通意願對網路口碑傳播之影響。交大管理學報,32(2),105-134。
楊涵智(2013)。消費者特性對精品咖啡廳品牌形象、顧客忠誠度及顧客滿意度影響之探討。未出版之碩士論文,義守大學管理學院管理碩士在職專班,高雄市。
楊世傑、楊天宇、陳美燕(2014)。以口碑傳播觀點探討高爾夫消費者涉入與品牌形象之關係。台灣體育運動管理學報,14(2),171-193。
溫譽鈴(2016)。各國健康食品之法規發展、管理制度及市場概況。當代醫藥法規月刊,67,5-17。
經濟部工業局(2015)。2015生技產業白皮書,臺北市:經濟部工業局。
經濟部工業局(2017)。2017生技產業白皮書,臺北市:經濟部工業局。
經濟部統計處(2017)。營養保健食品產值及出口多呈逐年上升。產業經濟統計簡訊,295。
詹昰琮、張世潔、王淑美(2017)。影響來台陸客對廣源良菜瓜水購買意願之因素分析。休閒與遊憩研究,9(1),53-89。
樊祖燁(2016)。企業形象、網路口碑與知覺價值對消費者科技產品購買意願之影響-以智慧型手機為例。致理學報,36,239-260。
蔡佩勳(2014)。知覺價格、品牌形象、商店形象對知覺價值與購買意願之關係研究-以西班牙服飾品牌ZARA為例。未出版之碩士論文,國立中山大學企業管理系研究所,高雄市。
蔡清嵐(2014)。品牌形象、知覺價值與忠誠度對技職學生選校實證研究-以知覺價值為中介因素。桃園創新學報,34,209-235。
橘川俊明(2006)。日本保健機能性食品制度。台日保健機能性食品科技與管理研討會論文集,1-17。
盧芷鋆、鍾志強(2013)。數位單眼相機品牌形象對消費者知覺價值影響之研究。休閒運動期刊,12,105-114。
盧訓、許瑞瑱(2007)。保健食品的現況與展望。苗栗區農業專訊,(38),2-7。
蕭羽鈞(2013)。體驗行銷、品牌形象與消費者購買意願關係之研究。未出版之碩士論文,中國文化大學商學院國際企業管理學系,台北市。
蕭東銘(2006)。我國健康食品的管理制度與展望。農業生技產業季刊,7,4-6。
蕭椿諠、陳淑霞、許小卉 (2017)。澳門博彩活動遊客新奇感、快樂感、知覺價值與重遊意願關係之研究。觀光與休閒管理期刊,5(1),102-118。
謝佩蓁、洪紫凌、蔡馥如(2016)。品牌知名度、知覺品質及知覺風險對潛在消費者購買意願的影響- 以耕莘SPA館為例。耕莘學報,14,14-22。
簡相堂等(2017)。2017食品產業年鑑,臺北市:經濟部技術處。
蘇正德(2006)。日本保健食品產業現況與市場發展趨勢。農業生技產業季刊,7,7-15。
Arndt, A. (1967). Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4, 291-295.
Aaker, D. A. (1991). Managing Brand Equity. NY:The Free Press.
Archak, N., Ghose, A., & Ipeirotis, P. G. (2011). Deriving the pricing power of product features by mining consumer reviews. Management Science, 57(8), 1485-1509.
Asshidin, N. N., Abidin, N., & Borhan, H. B. (2016). Perceived Quality and Emotional Value that Influence Consumer's Purchase Intention towards American and Local Products. Procedia Economics and Finance, 35, 639-643.
Baron, R. M., & Kenny, D.A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Bristor, J. M. (1990). Enhanced Explanations of Word of Mouth Communications: The Power of Relationships. Research in Consumer Behavior, 4, 51-83.
Bone, P. F. (1995). Word-of-Mouth Effects on Short-Term and Long-Term Product Judgments. Journal of Business Research, 32(3), 213-223.
Buttle, F. A. (1998). Word of mouth: Understanding and managing referral marketing. Journal of Strategic Marketing, 6(3), 241–254.
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer behavior , NY:The Dryden Press.
Bradley, G., & Sparks, B. (2012). Antecedents and Consequences of Consumer Value: A Longitudinal Study of Timeshare Owners. Journal of Travel Research, 51, 191-204.
Chang, T. Z., & Wildt, A. R. (1994). Price, Product Information, and Purchase.Intention:An Empirical Study. Journal of the Academy of Marketing Science, 22(1), 16-27.
Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.
Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales:Online Book Reviews. Journal of Marketing Research, 43(3), 345-354.
Center for Food Safety and Applied Nutrition. (2008). A Food Labeling Guide. Retrieved June 12, 2008, from the World Wide Web:http://www.cfsan.fda.gov/~dms/2lg-toc.html,檢索日期:2008年4月9日。
Carlson, J. P., Vincent, L. H., Hardesty, D.M., & Bearden, W. O. (2009). Objective and subjective knowledge relationships: A quantitative analysis of consumer research findinds. Journal of Consumer Research, 35(5), 864-876.
Cao, Q., Duan, W., & Gan, Q. (2011). Exploring determinants of voting for the “helpfulness” of online user reviews: A text mining approach. Decision Support Systems, 50(2), 511-521.

Dobni, D., & Zinkhan, G. M. (1990). In search of brand image:A foundation analysis. Advances in Consumer Research, 17, 110-119.
Devellis R. F. (1991). Scale Development: Theory and Applications(Applied Social Research Methods Series, Vol.26), Newbury Park, CA: Sage Publications.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand and store information on buyers’ product evaluations. Journal of Marketing Research, 28(1), 307-19.
DeCarlo, T.E., Laczniak, R.N., Motley, C.M., & Ramaswami, S. (2007). Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities. Journal of Marketing Theory & Practice, 15(1), 41-51.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2001). Consumer Behavior, 9th ed., NY:Dryden Press.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
Fredericks, J. O., & Slater, J. M. (1998).What does your customer really want? Quality Progress, 31, 63-65.
Frewer, L., Scholderer, J., & Lambert, N. (2003). Consumer acceptance of functional foods: issues for the future. British Food Journal, 105(10), 714-731.
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The Effect of Store Name, Brand Name and Price Discounts on Consumers’Evaluations and Purchase Intentions. Journal of Rretailing, 74(3), 331-352.
Godes,D., & Mayzlin, D.(2004). Using Online Conversations to Study Word-of-Mouth Communication. Marketing Science, 23(4), 545-560.
Hoyer, W. D., & Brown, S. P. (1990). Effects of Brand Awareness on Choice for a Common, Repeated Purchase Product. Journal of Consumer Research, 17, 141-148.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective.Journal of Consumer Research, 17(3), 454-462.
Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, J. E., & Schlesinger, W. L. (1994). Putting the Service Profit Chain to Work. Harvard Business Review, 72(2), 164-174.
Howard, J. A. (1994). Buyer behavior in marketing strategy. Upper Saddle River, NJ: Prentice Hall.
Hair, J. T., Anderson, R., Tatham, R. L., & Black, W. C. (1995). Multivariate data analysis with reading. Englewood Cliffs, NJ: Prentice-Hall.
Han, J., & Han, D. (2001). A Framework for Analyzing Customer Value of Internet Business. Journal of Information Technology Theory and Application, 3(5), 25-38.
Hulten, A. (2011). Sensory marketing: The multi-sensory brand-experience concept. European business review, 23(3), 256-273.
Hu, N., Tian, G., Liu, L., Liang, B., & d Gao, Y. (2012). Do links matter? An investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales. IEEE Transactions on Engineering Management, 59 (2), 189-200.
Health Functional Foods Act (2014). Ministry of Food and Drug Safety. Retrieved 2014, from the Web:http://www.mfds.go.kr/eng/index.do?nMenuCode=27,檢索日期:2014年5月21日。
Health Functional Foods(2016). Ministry of Food and Drug Safety. Retrieved 2014, from the Web:http://www.mfds.go.kr/eng/index.do?nMenuCode=65,檢索日期:2014年2月4日。
Hsu, C., Chang, C., & Yansritakul, C. (2016). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing And Consumer Services, 34,145-152.

Jackson, S., & Allen, M. (1987). Meta-analysis of the effectiveness of one-sided and two-sided argumentation. In annual meeting of the International Communication Association, Montreal, 196(8), 78-92.
Jang, A., Jo, C., Kim, I.-J., & Lee, M. (2007). Nutritional quality of dried pig placenta. Journal of Food Science and Nutrition, 12, 89–94.
Kamins, M. A., & Marks, L. J. (1991). The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands. Journal of the Academy of Marketing Science, 19(3), 177-185.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1-22.
Kotler, P. (1994). Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed.NJ:Prentice-Hall Inc.
Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control (9th ed.). Upper Saddle River. NJ:Prentice-Hall.
Kotler, P. (2000). Marketing management: The millennium edition. Upper Saddle River, NJ: Prentice-Hall.
Kwak, Hyokjin, Fox, R. J., & Zinkhan, G. M. (2002). What Products Can Be Successfully Promoted and Sold via the Internet?Journal of Advertising Research, 42(1/2), 23-38.
Kotler, P. (2003). Marketing Management(11th ed.). NJ:Prentice Hall.
Kim, H. J., Lee, J. W., Kim, Y. L., & Lee, M. H. (2003). The effect of placental extract on the expression of tyrosinase, TRP-1and TRP-2 in SK30 melanoma cells. Korean Journal of Dermatology, 41(12), 1612–1618.
Keller, K. L. (2008). Strategic brand management: building, measuring brand equity. 40 3rd 15, 378-387.
Laroche, N., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business Research, 37(10), 115-20.
Low, G. S., & Lamb, C. W. J. (2000). The measurement and dimensionality of brand associations. Journal of Product and Brand Management, 9(6), 350-368.
Lardinoit, T., & Derbaix, C. (2001). Sponsorship and recall of sponsors. Psychology and Marketing, 18(2), 167-190.
Lanza, R., Gearhart, J., Hogan, B., Melton, D., Pedersen, R., Thomas, E. D. et al. (2006). Essentials of Stem Cell Biology. USA: Elsevier.
Lee, Y. K., Chung, H. H., & Kang, S. B. (2009). Efficacy and safety of human placenta extract in alleviating climacteric symptoms: prospective, randomized, double-blind, placebo-controlled trial. Journal of Obstetrics and Gynaecology Research, 35(6), 1096-101.
Lin, P. C., Chiou, T. W., Liu, P. Y., Chen, S. P., Wang, H. I., Huang, P. C., ... & Harn, H. J. (2012). Food Supplement 20070721-GX May Increase CD34. BioMed Research International, 2012.
Murray, K. B. (1991). A Test of Service Marketing Theory: Consumer Information Acquisition Activities. Journal of Marketing, 55, 10-25.
Morwitz, V. G., Johnson, E. J., & Schmittlein, D. C. (1993). Does measuring intent change behavior. Journal of Consumer Research, 20(1), 46-61.
Magid, J. M., Cox, A. D., & Cox, D. S. (2006). Quantifying Brand Image: Empirical Evidence of Trademark Dilution. American Business Law Journal, 43(1), 1-42.
Mintel. (2015). Retrieved November, 2015 from Mintel web: http://china.mintel.com/,檢索日期:2016年7月20日。
Nunnally J. C. (1979). Psychometric Theory, NY: McGraw-Hill Inc.
Nutraingredients-ASIA. (2016). Chinese firms boosting nutrition market share by shopping overseas. Retrieved July, 2016 from Nutraingredients-ASIA web:https://www.nutraingredients-asia.com/,檢索日期:2016年7月21日。

Nutraingredients-ASIA. (2017). Chinese firms boosting nutrition market share by shopping overseas. Retrieved October, 2017 from Nutraingredients-ASIA web:https://www.nutraingredients-asia.com/,檢索日期:2017年10月03日。
New Nutrition Business. (2017). Retrieved 2017 from web: https://www.new-nutrition.com/,檢索日期:2016年11月30日。
Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic Brand Concept‐Image Management. Journal of Marketing, 50(4), 135‐145.
Park, C. W., Millberg, S., & Lawson, R. (1990). Evaluation of brand extensions: The role of product feature similarity and bran concept consistency. Journal of Consumer Research, 18(9), 185-193.
Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality- value-loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28(4), 168-174.
Petrick, J. F. (2002). Development of a multi-dimensional scale for measuring theperceived value of a service. Journal of Leisure Research, 4(2), 119-134.
Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce:Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
Pan, B., Mac Laurin, T., & Crotts, J. C. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(35), 35-45.
Reichheld, F. F., & Sasser, W. E. (1990). Zero Defections: Quality Comes to Services. Harvard Business Reνiew, 68(5), 105-111.
Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality. Journal of Marketing Research, 58(4), 28-36.
Randall, G. (1997). Do your own market research. NY: The Free Press. Research in Marketing, 10(1), 93-104.

Romaniuk, J., & Sharp, B. (2003). Measuring brand perception: Testing quantity and quality. Journal of Targeting Measurement and Analysis for Marketing, 11(3), 218-299.
Roy, D. P., & Cornwell, T. B. (2003). Brand equity’s influence on responses to event sponsorships. Journal of Product & Brand Management, 12(6), 377-393.
Reynolds, G. (2006). An army of Davids: How markets and technology empower ordinary people to beat big media, big government, and other Goliaths. Nashville, TN: Thomas Nelson.
Schiffman, L. G., & Kanuk, L. L. (2000). Consumer Behavior. Upper Saddle River. N.J: Prentice Hall.
Sheth, J.N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: a theory of consumption value. Jounal of Business Research, 22(2), 159-170.
Silverman, G. (2001). Secrets of word-of-mouth marketing. NY: AMACOM Books.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220.
Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers' online choices. Journal of Retailing, 80(2), 159-169.
Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66.
Sun, M. (2012). How does the variance of product ratings matter? Management Science, 58(4), 696-707.
Thaler, R.H., (1985). Mental accounting and consumer choice. Marketing Science, 4(3), 199-214.
Tonello, G., Daglio, M., Zaccarelli, N., Sottofattori, E., Mazzei, M., & Balbi, A. (1996). Characterization and quantitation of the active polynucleotide fraction (PDRN) from human placenta, a tissue repair stimulating agent. Journal of Pharmaceutical and Biomedical Analysis, 14(11), 1555-1560.
Teas, R. K., & Sanjeev, A. (2000). The effect of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value. Journal of the Academy of Marketing Science, 28(2), 27-90.
Togashi, S., Takahashi, N., Iwama, M., Watanabe, S., Tamagawa, K., & Fukui, T. (2002). Antioxidative collagen-derived peptides in human-placenta extract. Placenta, 23(6), 497-502.
Transparency Market Research. (2016). Transparency Market Research predicts global market to reach $278.96 billion by the end of 2021.Retrieved August, 2016 from Transparency Market Research web:https://www.nutraceuticalsworld.com/,檢索日期:2016年8月23日。
Transparency Market Research. (2018). U.S. Nutraceuticals Market to Bag US$102.6 Bn by 2024 with Demand for Functional Foods Creating New Product Categories. Retrieved April, 2018 from Transparency Market Research web: https://www.transparencymarketresearch.com/pressrelease/us-nutraceuticals-market.htm.,檢索日期:2018年4月。
Wood, W., & Eagly, A. H. (1981). Stages in the Analysis of Persuasive Messages: The Role of Causal Attributions and Message Comprehension. Journal of personality and Social Psychology, 40(2), 246-259.
Westbrook, R.A. (1987). Product / Consumption-Based Affective Responses and Postpurchase Processes. Journal of Marketing Research, 24(3), 258-270.
Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.
Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260-267.
Yamada, K., Sato-Mito. N., Nagata. J., & Umegaki. K. (2008). Health Claim Evidence Requirements in Japan. Journal of Nutrition, 138(6), 1192-1198.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關期刊