中國保健食品市場概況(2014)。香港貿發局經貿研究,2,取自:www.hktdc.com/Research,檢索日期:2014年8月28日。
中國保健食品市場概況(2017)。香港貿發局經貿研究,2,取自:www.hktdc.com/Research,檢索日期:2017年8月1日。
方正璽、歐陽惠華、邱玉葉(2012)。網路負面口碑之探索性研究。清雲學報,32(1),29-44。
方世杰、廖英凱(2015)。品牌個性及消費者品牌認同對其行為忠誠之影響:消費者惰性及口碑之干擾效果。管理評論,34(3),51-67。
日本健康營養食品協會(2015)。トクホ市場 6135 億円前回を下回り、僅かに減少=特定保健用食品の市場および表示許可の状況=。2。http://www.jhnfa.org/tokuho2015.pdf,檢索日期:2015年4月1日。
日本健康•營養食品協會(2016)。消費者廳許可之特定保健用食品項目,取自:http://www.jhnfa.org/tokuho-0.html,檢索日期:2018年5月9日。
王玉玲(2007)。化妝品消費價值、市場行家與品牌態度、口碑傳播關係研究-以大台北地區女性為例。未出版之碩士論文,銘傳大學管理學院高階經理碩士學程,臺北市。王業竣、郭芳智、張世其(2014)。消費者油電混合車知覺價值對購買意願影響之研究。管理資訊計算,3,304-317。
江義平、蔡坤宏、黃耀德(2015)。網路口碑行銷效果探究-以經驗品為例。中原企管評論,13(2),33-64。
吳統雄(1990)。電話調查:理論與方法,臺北:聯經出版社。
吳淑鶯、陳燕柔(2015)。企業品牌形象對消費者態度與購後行為之影響關聯模式。行銷評論,12(4),369-393。
宋永坤(2014)。尋找啤酒產品多樣化的干擾效果:探討知覺價值、顧客態度與購買意願之關係。餐旅暨觀光,11(3),193-218。
李文婷(2003)。神奇寶貝—幹細胞。科學發展,361,54-57。
汪芷榆(2017)。從襲產觀光的觀點探討地方美食知覺價值與重遊意願之關係。休閒與遊憩研究,9(1),91-120。
周文賢(2004)。多變量統計分析。臺北:智勝文化事業有限公司。
周建亨、闕仕翔(2017)。口碑對消費者購後後悔之影響。行銷科學學報,13(1),51-78。
林建煌(2002)。消費者行為(初版),臺北:五南圖書出版有限公司。
林聖祐(2014)。品牌形象、知覺品質與知覺價值對烘焙麵包購買意願影響之研究。未出版之碩士論文,私立世新大學資訊傳播研究所,臺北市。孫智麗(2006)。因應生物經濟時代來臨之科技發展戰略。台灣經濟研究月刊,29(3),14-21。
張有恆、蕭儉顏(2017)。低成本航空服務品質、品牌延伸、網路口碑與忠誠度之研究。航空安全及管理季刊,4(3),184-221。
許朝凱(2007)。國內外保健食品管理制度概況。農業生技產業季刊,11,22-27。
陳澤義(2005)。服務管理。台北:華泰出版社。
陳宜君(2011)。服務行為、口碑傳播、信認與購買意願關係之研究-以私人銀行為例。未出版之碩士論文,國立成功大學高階管理研究所,臺南市。陳枻廷(2018)。全球抗老化機能性產品產業分析及發展策略。臺灣經濟研究月刊,41(3),40-46。
彭瓊芳(2003),幹細胞移植與管理,律師雜誌,285,62-73。
曾馨誼、許瑞瑱、施坤河(2014)。2014年國內保健食品產值暨產業概況分析。未出版之碩士論文,中華穀類食品工業技術研究所,新北市。
游敬倫(2006)。非主流醫療產業之發展策略─以保健食品產業為例。未出版之碩士論文,國立臺灣大學會計學研究所,台北市。馮天昱、陳玉華(2015)。社群行銷之網路互動性與訊息論點品質對購買意願的影響效應。資訊傳播研究,5(2),47-71。
黃效民(2001)。幹細胞之研究與應用。國家衛生研究院簡訊,6(4),6-15。
黃三榮(2002)。再生醫療(Regenerative Medicine)與法律,萬國法律,124,37-47。
楊孝康、張力元(2012)。信任與溝通意願對網路口碑傳播之影響。交大管理學報,32(2),105-134。
楊涵智(2013)。消費者特性對精品咖啡廳品牌形象、顧客忠誠度及顧客滿意度影響之探討。未出版之碩士論文,義守大學管理學院管理碩士在職專班,高雄市。楊世傑、楊天宇、陳美燕(2014)。以口碑傳播觀點探討高爾夫消費者涉入與品牌形象之關係。台灣體育運動管理學報,14(2),171-193。
溫譽鈴(2016)。各國健康食品之法規發展、管理制度及市場概況。當代醫藥法規月刊,67,5-17。
經濟部工業局(2015)。2015生技產業白皮書,臺北市:經濟部工業局。
經濟部工業局(2017)。2017生技產業白皮書,臺北市:經濟部工業局。
經濟部統計處(2017)。營養保健食品產值及出口多呈逐年上升。產業經濟統計簡訊,295。
詹昰琮、張世潔、王淑美(2017)。影響來台陸客對廣源良菜瓜水購買意願之因素分析。休閒與遊憩研究,9(1),53-89。
樊祖燁(2016)。企業形象、網路口碑與知覺價值對消費者科技產品購買意願之影響-以智慧型手機為例。致理學報,36,239-260。
蔡佩勳(2014)。知覺價格、品牌形象、商店形象對知覺價值與購買意願之關係研究-以西班牙服飾品牌ZARA為例。未出版之碩士論文,國立中山大學企業管理系研究所,高雄市。蔡清嵐(2014)。品牌形象、知覺價值與忠誠度對技職學生選校實證研究-以知覺價值為中介因素。桃園創新學報,34,209-235。
橘川俊明(2006)。日本保健機能性食品制度。台日保健機能性食品科技與管理研討會論文集,1-17。
盧芷鋆、鍾志強(2013)。數位單眼相機品牌形象對消費者知覺價值影響之研究。休閒運動期刊,12,105-114。
盧訓、許瑞瑱(2007)。保健食品的現況與展望。苗栗區農業專訊,(38),2-7。
蕭羽鈞(2013)。體驗行銷、品牌形象與消費者購買意願關係之研究。未出版之碩士論文,中國文化大學商學院國際企業管理學系,台北市。蕭東銘(2006)。我國健康食品的管理制度與展望。農業生技產業季刊,7,4-6。
蕭椿諠、陳淑霞、許小卉 (2017)。澳門博彩活動遊客新奇感、快樂感、知覺價值與重遊意願關係之研究。觀光與休閒管理期刊,5(1),102-118。
謝佩蓁、洪紫凌、蔡馥如(2016)。品牌知名度、知覺品質及知覺風險對潛在消費者購買意願的影響- 以耕莘SPA館為例。耕莘學報,14,14-22。
簡相堂等(2017)。2017食品產業年鑑,臺北市:經濟部技術處。
蘇正德(2006)。日本保健食品產業現況與市場發展趨勢。農業生技產業季刊,7,7-15。
Arndt, A. (1967). Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4, 291-295.
Aaker, D. A. (1991). Managing Brand Equity. NY:The Free Press.
Archak, N., Ghose, A., & Ipeirotis, P. G. (2011). Deriving the pricing power of product features by mining consumer reviews. Management Science, 57(8), 1485-1509.
Asshidin, N. N., Abidin, N., & Borhan, H. B. (2016). Perceived Quality and Emotional Value that Influence Consumer's Purchase Intention towards American and Local Products. Procedia Economics and Finance, 35, 639-643.
Baron, R. M., & Kenny, D.A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Bristor, J. M. (1990). Enhanced Explanations of Word of Mouth Communications: The Power of Relationships. Research in Consumer Behavior, 4, 51-83.
Bone, P. F. (1995). Word-of-Mouth Effects on Short-Term and Long-Term Product Judgments. Journal of Business Research, 32(3), 213-223.
Buttle, F. A. (1998). Word of mouth: Understanding and managing referral marketing. Journal of Strategic Marketing, 6(3), 241–254.
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer behavior , NY:The Dryden Press.
Bradley, G., & Sparks, B. (2012). Antecedents and Consequences of Consumer Value: A Longitudinal Study of Timeshare Owners. Journal of Travel Research, 51, 191-204.
Chang, T. Z., & Wildt, A. R. (1994). Price, Product Information, and Purchase.Intention:An Empirical Study. Journal of the Academy of Marketing Science, 22(1), 16-27.
Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.
Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales:Online Book Reviews. Journal of Marketing Research, 43(3), 345-354.
Center for Food Safety and Applied Nutrition. (2008). A Food Labeling Guide. Retrieved June 12, 2008, from the World Wide Web:http://www.cfsan.fda.gov/~dms/2lg-toc.html,檢索日期:2008年4月9日。
Carlson, J. P., Vincent, L. H., Hardesty, D.M., & Bearden, W. O. (2009). Objective and subjective knowledge relationships: A quantitative analysis of consumer research findinds. Journal of Consumer Research, 35(5), 864-876.
Cao, Q., Duan, W., & Gan, Q. (2011). Exploring determinants of voting for the “helpfulness” of online user reviews: A text mining approach. Decision Support Systems, 50(2), 511-521.
Dobni, D., & Zinkhan, G. M. (1990). In search of brand image:A foundation analysis. Advances in Consumer Research, 17, 110-119.
Devellis R. F. (1991). Scale Development: Theory and Applications(Applied Social Research Methods Series, Vol.26), Newbury Park, CA: Sage Publications.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand and store information on buyers’ product evaluations. Journal of Marketing Research, 28(1), 307-19.
DeCarlo, T.E., Laczniak, R.N., Motley, C.M., & Ramaswami, S. (2007). Influence of image and familiarity on consumer response to negative word-of-mouth communication about retail entities. Journal of Marketing Theory & Practice, 15(1), 41-51.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2001). Consumer Behavior, 9th ed., NY:Dryden Press.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
Fredericks, J. O., & Slater, J. M. (1998).What does your customer really want? Quality Progress, 31, 63-65.
Frewer, L., Scholderer, J., & Lambert, N. (2003). Consumer acceptance of functional foods: issues for the future. British Food Journal, 105(10), 714-731.
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The Effect of Store Name, Brand Name and Price Discounts on Consumers’Evaluations and Purchase Intentions. Journal of Rretailing, 74(3), 331-352.
Godes,D., & Mayzlin, D.(2004). Using Online Conversations to Study Word-of-Mouth Communication. Marketing Science, 23(4), 545-560.
Hoyer, W. D., & Brown, S. P. (1990). Effects of Brand Awareness on Choice for a Common, Repeated Purchase Product. Journal of Consumer Research, 17, 141-148.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective.Journal of Consumer Research, 17(3), 454-462.
Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, J. E., & Schlesinger, W. L. (1994). Putting the Service Profit Chain to Work. Harvard Business Review, 72(2), 164-174.
Howard, J. A. (1994). Buyer behavior in marketing strategy. Upper Saddle River, NJ: Prentice Hall.
Hair, J. T., Anderson, R., Tatham, R. L., & Black, W. C. (1995). Multivariate data analysis with reading. Englewood Cliffs, NJ: Prentice-Hall.
Han, J., & Han, D. (2001). A Framework for Analyzing Customer Value of Internet Business. Journal of Information Technology Theory and Application, 3(5), 25-38.
Hulten, A. (2011). Sensory marketing: The multi-sensory brand-experience concept. European business review, 23(3), 256-273.
Hu, N., Tian, G., Liu, L., Liang, B., & d Gao, Y. (2012). Do links matter? An investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales. IEEE Transactions on Engineering Management, 59 (2), 189-200.
Health Functional Foods Act (2014). Ministry of Food and Drug Safety. Retrieved 2014, from the Web:http://www.mfds.go.kr/eng/index.do?nMenuCode=27,檢索日期:2014年5月21日。
Health Functional Foods(2016). Ministry of Food and Drug Safety. Retrieved 2014, from the Web:http://www.mfds.go.kr/eng/index.do?nMenuCode=65,檢索日期:2014年2月4日。
Hsu, C., Chang, C., & Yansritakul, C. (2016). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing And Consumer Services, 34,145-152.
Jackson, S., & Allen, M. (1987). Meta-analysis of the effectiveness of one-sided and two-sided argumentation. In annual meeting of the International Communication Association, Montreal, 196(8), 78-92.
Jang, A., Jo, C., Kim, I.-J., & Lee, M. (2007). Nutritional quality of dried pig placenta. Journal of Food Science and Nutrition, 12, 89–94.
Kamins, M. A., & Marks, L. J. (1991). The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands. Journal of the Academy of Marketing Science, 19(3), 177-185.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1-22.
Kotler, P. (1994). Marketing Management: Analysis, Planning, Implementation, and Control, 9th ed.NJ:Prentice-Hall Inc.
Kotler, P. (1997). Marketing management: Analysis, planning, implementation and control (9th ed.). Upper Saddle River. NJ:Prentice-Hall.
Kotler, P. (2000). Marketing management: The millennium edition. Upper Saddle River, NJ: Prentice-Hall.
Kwak, Hyokjin, Fox, R. J., & Zinkhan, G. M. (2002). What Products Can Be Successfully Promoted and Sold via the Internet?Journal of Advertising Research, 42(1/2), 23-38.
Kotler, P. (2003). Marketing Management(11th ed.). NJ:Prentice Hall.
Kim, H. J., Lee, J. W., Kim, Y. L., & Lee, M. H. (2003). The effect of placental extract on the expression of tyrosinase, TRP-1and TRP-2 in SK30 melanoma cells. Korean Journal of Dermatology, 41(12), 1612–1618.
Keller, K. L. (2008). Strategic brand management: building, measuring brand equity. 40 3rd 15, 378-387.
Laroche, N., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context. Journal of Business Research, 37(10), 115-20.
Low, G. S., & Lamb, C. W. J. (2000). The measurement and dimensionality of brand associations. Journal of Product and Brand Management, 9(6), 350-368.
Lardinoit, T., & Derbaix, C. (2001). Sponsorship and recall of sponsors. Psychology and Marketing, 18(2), 167-190.
Lanza, R., Gearhart, J., Hogan, B., Melton, D., Pedersen, R., Thomas, E. D. et al. (2006). Essentials of Stem Cell Biology. USA: Elsevier.
Lee, Y. K., Chung, H. H., & Kang, S. B. (2009). Efficacy and safety of human placenta extract in alleviating climacteric symptoms: prospective, randomized, double-blind, placebo-controlled trial. Journal of Obstetrics and Gynaecology Research, 35(6), 1096-101.
Lin, P. C., Chiou, T. W., Liu, P. Y., Chen, S. P., Wang, H. I., Huang, P. C., ... & Harn, H. J. (2012). Food Supplement 20070721-GX May Increase CD34. BioMed Research International, 2012.
Murray, K. B. (1991). A Test of Service Marketing Theory: Consumer Information Acquisition Activities. Journal of Marketing, 55, 10-25.
Morwitz, V. G., Johnson, E. J., & Schmittlein, D. C. (1993). Does measuring intent change behavior. Journal of Consumer Research, 20(1), 46-61.
Magid, J. M., Cox, A. D., & Cox, D. S. (2006). Quantifying Brand Image: Empirical Evidence of Trademark Dilution. American Business Law Journal, 43(1), 1-42.
Mintel. (2015). Retrieved November, 2015 from Mintel web: http://china.mintel.com/,檢索日期:2016年7月20日。
Nunnally J. C. (1979). Psychometric Theory, NY: McGraw-Hill Inc.
Nutraingredients-ASIA. (2016). Chinese firms boosting nutrition market share by shopping overseas. Retrieved July, 2016 from Nutraingredients-ASIA web:https://www.nutraingredients-asia.com/,檢索日期:2016年7月21日。
Nutraingredients-ASIA. (2017). Chinese firms boosting nutrition market share by shopping overseas. Retrieved October, 2017 from Nutraingredients-ASIA web:https://www.nutraingredients-asia.com/,檢索日期:2017年10月03日。
New Nutrition Business. (2017). Retrieved 2017 from web: https://www.new-nutrition.com/,檢索日期:2016年11月30日。
Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic Brand Concept‐Image Management. Journal of Marketing, 50(4), 135‐145.
Park, C. W., Millberg, S., & Lawson, R. (1990). Evaluation of brand extensions: The role of product feature similarity and bran concept consistency. Journal of Consumer Research, 18(9), 185-193.
Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality- value-loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28(4), 168-174.
Petrick, J. F. (2002). Development of a multi-dimensional scale for measuring theperceived value of a service. Journal of Leisure Research, 4(2), 119-134.
Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce:Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
Pan, B., Mac Laurin, T., & Crotts, J. C. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(35), 35-45.
Reichheld, F. F., & Sasser, W. E. (1990). Zero Defections: Quality Comes to Services. Harvard Business Reνiew, 68(5), 105-111.
Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality. Journal of Marketing Research, 58(4), 28-36.
Randall, G. (1997). Do your own market research. NY: The Free Press. Research in Marketing, 10(1), 93-104.
Romaniuk, J., & Sharp, B. (2003). Measuring brand perception: Testing quantity and quality. Journal of Targeting Measurement and Analysis for Marketing, 11(3), 218-299.
Roy, D. P., & Cornwell, T. B. (2003). Brand equity’s influence on responses to event sponsorships. Journal of Product & Brand Management, 12(6), 377-393.
Reynolds, G. (2006). An army of Davids: How markets and technology empower ordinary people to beat big media, big government, and other Goliaths. Nashville, TN: Thomas Nelson.
Schiffman, L. G., & Kanuk, L. L. (2000). Consumer Behavior. Upper Saddle River. N.J: Prentice Hall.
Sheth, J.N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: a theory of consumption value. Jounal of Business Research, 22(2), 159-170.
Silverman, G. (2001). Secrets of word-of-mouth marketing. NY: AMACOM Books.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220.
Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers' online choices. Journal of Retailing, 80(2), 159-169.
Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66.
Sun, M. (2012). How does the variance of product ratings matter? Management Science, 58(4), 696-707.
Thaler, R.H., (1985). Mental accounting and consumer choice. Marketing Science, 4(3), 199-214.
Tonello, G., Daglio, M., Zaccarelli, N., Sottofattori, E., Mazzei, M., & Balbi, A. (1996). Characterization and quantitation of the active polynucleotide fraction (PDRN) from human placenta, a tissue repair stimulating agent. Journal of Pharmaceutical and Biomedical Analysis, 14(11), 1555-1560.
Teas, R. K., & Sanjeev, A. (2000). The effect of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value. Journal of the Academy of Marketing Science, 28(2), 27-90.
Togashi, S., Takahashi, N., Iwama, M., Watanabe, S., Tamagawa, K., & Fukui, T. (2002). Antioxidative collagen-derived peptides in human-placenta extract. Placenta, 23(6), 497-502.
Transparency Market Research. (2016). Transparency Market Research predicts global market to reach $278.96 billion by the end of 2021.Retrieved August, 2016 from Transparency Market Research web:https://www.nutraceuticalsworld.com/,檢索日期:2016年8月23日。
Transparency Market Research. (2018). U.S. Nutraceuticals Market to Bag US$102.6 Bn by 2024 with Demand for Functional Foods Creating New Product Categories. Retrieved April, 2018 from Transparency Market Research web: https://www.transparencymarketresearch.com/pressrelease/us-nutraceuticals-market.htm.,檢索日期:2018年4月。
Wood, W., & Eagly, A. H. (1981). Stages in the Analysis of Persuasive Messages: The Role of Causal Attributions and Message Comprehension. Journal of personality and Social Psychology, 40(2), 246-259.
Westbrook, R.A. (1987). Product / Consumption-Based Affective Responses and Postpurchase Processes. Journal of Marketing Research, 24(3), 258-270.
Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.
Walsh, G., Shiu, E., & Hassan, L. M. (2014). Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67(3), 260-267.
Yamada, K., Sato-Mito. N., Nagata. J., & Umegaki. K. (2008). Health Claim Evidence Requirements in Japan. Journal of Nutrition, 138(6), 1192-1198.
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.