一、中文部分
1.Amadeus(2013)，塑造亞太區旅遊業的未來。
2.中華民國經濟部技術處(2006)，科技化加值服務創新模式研究計畫。
3.方文良(2012)，顧客經驗、組織能耐、價值共創與服務創新關係之研究，國立台北科技大學服務與科技管理研究所碩士論文。4.方世榮(2002)，關係價值、關係品質與忠誠度之探討-零售銀行的實證研究，管理學報，第6卷第19期，頁1097-1130。5.王妍文(2010)，服務不一樣-雄獅旅遊，30雜誌，第七十六期。
6.王培恩(2012)，服務創新、服務品質、顧客滿意度與經營績效關聯性之研究-以綠色旅遊為例，私立大葉大學企業管理學系碩士班論文。7.交通部觀光局(2013)，國人旅遊狀況調查表。
8.朱淑貞(2007)，服務創新、服務品質與顧客滿意度關係模式之研究-以加油站消費者為例，私立長榮大學高階管理碩士在職專班碩士論文。9.何明修（1994），旅行業品牌形象建立策略之研究，私立中國文化大學觀光事業研究所碩士論文。10.吳世陽(2012)，服務創新、服務品質、顧客滿意度與顧客忠誠度關聯性之研究-以中華電信MOD客戶為例，國立高雄應用科技大學企業管理系高階經營管理研究所碩士論文。11.吳武忠、范世平(2005)，台灣觀光旅遊導論，揚智文化。
12.吳偉文(2009)，服務科學與服務創新策略，東亞論壇季刊，第四百六十三期。13.吳凱琳(2008)，無價品牌形象，全靠創新服務，Cheers快樂工作人雜誌，第九十五期。
14.李大有(1997)，關係行銷策略規劃-商業銀行個案分析，國立政治大學企業管理系研究所碩士論文。15.李永年(1998)，商品品質與服務品質對顧客滿意度及忠誠度之影響-以加油站為例，國立政治大學企業管理研究所碩士論文。16.李君如、陳俞伶(2009)，觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度之研究-以白蘭氏觀光工廠為例，顧客滿意學刊，第五卷第一期，頁 93-120。17.李佳玲(2013)，旅行社網路通路旅遊產品消費行為之研究，私立南華大學企業管理系管理科學博士班論文。18.李凰寧、林振陽、李安勝(2008)，依產品設計觀點探討消費者購買意願之研究，私立南華大學應用藝術與設計學報，頁 95-113。19.李婕妤(2008)，旅行業基本資料，台經院產經資料庫。
20.李蒨蓉(2012)，服務創新四構面之探索：實務與歷程觀點，國立台北科技大學服務與科技管理研究所碩士論文。
21.周明祥(2010)，服務創新、服務品質與顧客忠誠度關係之研究-以金融服務業為例，私立龍華科技大學商學與管理研究所碩士論文。22.周明智(2005)，論旅遊產業特性及發展策略，應用倫理研究通訊，第三十六期，頁26-34。23.林東封(2003)，旅遊電子商務經營管理，楊智。
24.林逸甄(2004)，服務創新與組織能力關係之研究-以台灣銀行業為例，私立銘傳大學國際企業學系碩士論文。25.洪嘉蓉(2004)，服務品質、滿意度與忠誠度關係之研究-以中華電信公司ADSL顧客為例，私立大葉大學資訊管理學系碩士論文。26.洪榮臨(2010)，以服務創新的觀點來探討品牌形象與顧客忠誠度的關聯性之研究-以休閒運動用品產業為例，長榮大學高階管理碩士在職專班碩士論文。27.容繼業(1997)，網際網路消費者對旅行業設置網路行銷認知之研究，觀光研究學報，第三卷第二期，頁63-76。
28.容繼業(2001)，台灣地區旅行業發展析論，高雄餐旅學報，第四期，頁7-16。29.高宜凡(2010)，台灣產業必須的改變：服務創新，遠見雜誌，第兩百八十三期。
30.曹勝雄、許福松(2008)，旅行業導入創新之動機與關鍵成功因素，餐旅暨家政學刊，第五卷第二期，頁115-137。31.莊立民、段起祥(2006)，台灣服務業組織創新量表發展之研究，產業論壇，第八期，頁65-83。32.許惠芬(2003)，消費者認知服務創新、經驗情緒與在購意圖關係之探討-以休閒服務產業為例，國立高雄第一科技大學行銷與流通管理研究所碩士論文。33.郭潔(2011)，服務創新、服務品質與顧客滿意度關聯性之研究-以澎湖觀光產業為例，私立大葉大學企業管理學系碩士班碩士論文。34.陳建豪(2007)，台灣旅遊大調查，遠見雜誌，第兩百五十三期。
35.陳星同(2007)，國內觀光產業服務創新模式之實證研究-以日本來台旅客市場為例，國立清華大學科技管理研究所碩士論文。36.陳陽(2011)，關於旅行社服務產品創新的策略及途徑，旅遊管理論文。
37.陳筱蕾(2001)，英國參與歐盟創新調查，行政院國科會科技發展月刊，第三十四卷。
38.黃美玲(2009)，服務業創新對金融服務業公司績效之影響-以顧客知識為干擾變項，國立成功大學企業管理研究所碩士論文。39.楊明賢（1999），觀光學概論（第一版），揚智文化。
40.楊家豪(2011)，旅行業基本資料，台灣經濟研究院產經資料庫。
41.楊雅筑(2012)，雄獅旅遊-尋找對生活有「感覺」的人，服務業創新研發計畫。
42.楊錦洲(2001)，顧客服務創新價值-如何做好服務品質，紅螞蟻圖書。
43.葉若翰(2013)，服務創新對服務品質與顧客滿意度的影響之研究-以殯葬業為例，國立高雄應用科技大學企業管理系高階經營管理研究所碩士論文。44.廖偉伶(2003)，知識管理在服務創新之應用，國立成功大學工業管理科學研究所碩士論文。45.趙新銘(2007)，服務創新、規範性評估、服務品質與顧客滿意度關係之研究-以小客車租賃業為例，國立成功大學高階管理碩士在職專班碩士論文。46.劉春初、莊立民、王怡茵(2008)，建構服務創新衡量模式之研究-以台灣國際觀光旅館業為例，私立長榮大學經營管理所碩士論文。47.劉曉芸、林愛娟(2010)，服務創新之個案研究-以日本加賀屋為例，國立高雄科技大學運籌管理系實習成果發表。
48.潘俊琳(2013)，徐重仁看服務創新-六次方經營延伸核心優勢，經濟日報。
49.編輯部(2011)，旅遊市場的變化與趨勢，旅奇周刊，第一百三十六期。
50.謝明秀(2011)，綜合旅行業海外市場行銷策略研究-以日本為例，國立高雄應用科技大學觀光與餐旅管理研究所碩士論文。51.闕嘉蓁(2012)，產業分析：旅行業發展趨勢，台灣趨勢研究。
52.魏福昭(2006)，創新服務與顧客滿意度之實證研究，私立大葉大學事業經營研究碩士在職專班碩士論文。二、英文部分
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