臺灣博碩士論文加值系統

行動科技的興起，經由網路技術及定位技術的蓬勃發展下，人們對生活環境的資訊取得越來越容易，若只是單純的將資訊傳遞，是無法滿足人們所需要的，有效快速的整合資訊並透過各種裝置傳達是才是人們所期待的。目前學術方面探討室內定位技術，多以RFID、ZigBee、WI-FI的室內定位技術為主，而使用BLE Beacon室內定位技術用於手持式行動裝置的研究相對來說不是很多。如何透過BLE Beacon室內定位技術在行動導覽過程中，提供參訪者快速有效的獲取展場的資訊，是本研究的主要動機與原因。本研究目的有：（1）了解目前BLE Beacon室內定位特性與發展。（2）歸納整理目前 BLE Beacon室內定位應用在導覽層面之案例與方式。（3）蒐集參訪者以BLE Beacon室內定位作為導覽輔助之接受度。（4）透過學習單，探討參訪者經過 BLE Beacon室內定位作為導覽輔助之學習成效。
根據本研究之目的，採用文獻探討，歸納其可運用於行動導覽之特性，透過BLE Beacon藍牙發送器與自行研發的專屬App配合，選擇可設置BLE Beacon室內定位導入展覽做為輔助之實驗性場域，以問卷調查與觀察法進行資料蒐集。實驗結果發現，經過BLE Beacon室內定位導覽之學習成效，表示經過BLE Beacon室內定位導覽後在學習成效結果中有顯著差異，BLE Beacon室內定位導覽對於展覽內容學習上有所提升。本研究即是希望藉由了解BLE Beacon之特性應用於導覽資訊學習作為輔助，提供未來學者日後之研究或產業界應用於室內定位技術之參考。

The rise of mobile technology through the booming Internet technology and positioning technology, the people&;#39;s living environment more easily obtain information on, if simply to pass information, it is unable to meet the people&;#39;s need, rapid and effective integration of Information and through a variety of means to convey it is that people are looking for. Currently academic investigate indoor positioning technology, and many more RFID, ZigBee, WI-FI based indoor positioning technology, and studies using BLE Beacon indoor positioning technology for handheld mobile devices is relatively speaking, not a lot. How through BLE Beacon indoor positioning technology in action during the tour, visitors who provide fast and efficient access to information exhibition, is the main motivation for this study and its cause. The purpose of this research is: (1) To understand the current BLE Beacon indoor positioning behavior and development. (2) To collate current BLE Beacon indoor positioning applications in the case of the navigation levels and methods. (3) To collect visitors were in BLE Beacon indoor positioning as the acceptance of assisted navigation. (4) Using worksheet to investigate the exhibition&;#39;s tour through BLE Beacon indoor positioning as an auxiliary of learning.
Using literature to explore the purposes of this study, summarized the characteristics which can be used in navigation, the BLE Beacon via Bluetooth transmitter and developed its own proprietary App cooperate Study selection can be set BLE Beacon indoor positioning as a secondary import exhibition of experimental field, in order to carry out the survey and observation data collection. It was found that, after BLE Beacon indoor positioning navigation of learning outcomes, expressed significant differences after BLE Beacon indoor positioning navigation in the effectiveness of learning results, BLE Beacon indoor positioning navigation learning content for the exhibition has improved. In this study, it is to be applied to understand the characteristics of BLE Beacon Guide Information learning as a supplement to provide future researchers in the future of research or industry for indoor positioning technology of reference.

摘　要 i
ABSTRACT ii
謝 誌 iv
目 錄 v
表目錄 ix
圖目錄 xi
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 2
1.3 研究範圍與限制 2
1.4 研究流程與架構 4
第二章 文獻探討 5
2.1 BLE Beacon定位技術 5
2.1.1 什麼是BLE Beacon定位技術 5
2.1.2 什麼是iBeacon 5
2.1.3 藍牙規格 6
2.1.4 藍牙發送器 8
2.1.5 BLE Beacon系統架構圖 10
2.1.6 BLE Beacon技術規格 10
2.1.7 行動裝置之限制 12
2.2 行動導覽 13
2.2.1 導覽的定義 13
2.2.2 導覽解說媒體 13
2.2.3 行動導覽的應用 15
2.3 其他室內定位技術 15
2.3.1 RIFD 15
2.3.2 Wi-Fi 16
2.3.3 ZigBee 16
2.4 BLE Beacon技術相關應用案例 18
2.4.1 「七寶瑞光–中國南方佛教藝術展」 18
2.4.2 「義大世界GOGO購」 19
2.4.3 「燦坤黃金傳說」 22
2.5 科技接受模式 23
2.5.1 知覺有用性 24
2.5.2 知覺易用性 24
2.5.3 使用態度 24
2.5.4 行為意圖 24
2.6 小結 25
2.6.1 室內定位技術比較 25
2.5.2 彙整BLE Beacon技術相關應用案例 26
2.5.3 彙整BLE Beacon技術相關案例比較 26
第三章 研究設計與實施 28
3.1 研究架構 28
3.2 研究方法 29
3.2.1 實驗法 29
3.2.2 問卷調查法 29
3.2.3 觀察法 29
3.3 受測地點 30
3.3.1 簡史區 31
3.3.2 入口區 31
3.3.3 多媒體室 33
3.3.4 學校精神象徵區 33
3.3.5 日治時期區 34
3.3.6 臺北工專時期區 35
3.3.7 臺北技術學院與科大時期區 35
3.4 研究工具 36
3.4.1 協助導覽設備 36
3.4.2 BLE Beacon藍牙發送器 37
3.4.3 BLE Beacon導覽App 38
3.4.4 學習單設計 43
3.5 研究對象 43
3.6 前導研究 43
3.6.1 前導實驗目的與設計 43
3.6.2 前導實驗流程 43
3.6.3 前導實驗內容 46
3.6.4 前導實驗結果 46
3.7 正式研究流程 49
3.7.1 實驗設計 49
3.7.2 實驗流程 49
3.7.3 正式實驗內容 53
3.7.4 觀察法實施 54
3.8 問卷構面設計 54
3.8.1 參訪者基本資料 54
3.8.2 學習成效評量 54
3.8.3 同意度問卷 54
3.9 資料分析 55
3.9.1 信度分析 55
3.9.2 描述性統計 55
3.9.3 獨立樣本平均數差異t檢定 55
第四章 研究結果與討論 57
4.1 信度分析 57
4.2 問卷調查結果與分析 58
4.2.1 參訪者基本資料 58
4.5.2 學習成效 59
4.5.3 同意度問卷結果 60
4.5.4 使用BLE Beacon導覽之相關意見 61
4.3 觀察法結果 66
4.4 總結 67
第五章 結論與建議 68
5.1 研究結論 68
5.2 研究建議 71
參考文獻 72
附 錄 75
附錄 A：參訪者問卷（自行觀展） 75
附錄 B：參訪者問卷（前導版-BLE Beacon導覽） 77
附錄 C：參訪者問卷（正式版-BLE Beacon導覽） 80

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