臺灣博碩士論文加值系統

本文建立於古諾模型之下，並且參考Buehler & Schmutzler(2008)之數學模型，欲探討非對稱垂直整合情況: 市場存在兩家上游廠商與兩家下游廠商，當其中一方廠商，進行垂直整合並採取採取製程創新，即製造成本下降策略，而非對稱垂直整合廠商採取產品創新，即產品差異化策略，當市場規模、消費者偏好改變對企業所造成影響，在經模型推倒演算過後，得此結論如下:

(1) 當市場規模擴大，垂直整合廠商D1與非垂直整合廠商D2之產量、價格、利潤皆會增加，而垂直整合廠商D1產量、利潤增加幅度大於非垂直整合廠商D2，D2價格增加幅度會大於D1。
(2) 當消費者偏好改變，非垂直整合廠商D2之價格、利潤、研發投入皆會增加，D1價格、利潤、研發投入皆減少。
(3) 當市場規模與消費者偏好同時改變， 非垂直整合廠商D2廠商產量、價格、利潤皆會增加，並將投入更多研發費用進行產品創新，而垂直整合廠商D1產量、價格、利潤皆會，並將減少對製程創新研發的投入。

Analyzing a linear Cournot model , this paper examines a theoretical model of two upstream firms and two downstream firms. Vertically integrated firms invest into cost-reducing R&D, and under asymmetric integration, downstream firm differentiate a product by innovation. We discuss how market expansion and consumer preference change impact the firms. By extanding the model from Buehler & Schmutzler(2008), we establish the following key results: (i) When market expansion, both of firms will increase the production. And vertical-integrated firm increases more than the other. (ii) When consumer preferences increase, non vertical-integrated firm will increases own investment, and decreases vertical-integrated firm investment. (iii) When both of market expansion and consumer preferences change, non vertical-integrated firm will increases own investment, and decreases vertical-integrated firm investment. We argue that these findings generalize beyond the linear Cournot model under reasonable assumptions.

第一章 緒論 ……………………………………………………………………… 1
第一節 研究背景與動機……………………………………………………………1
第二節 研究目的……………………………………………………………………4
第三節 論文架構與研究流程圖……………………………………………………5
第二章 文獻回顧 ………………………………………………………………… 6
第一節 垂直整合……………………………………………………………………6
第二節 創新…………………………………………………………………………7
第三節 產品差異化…………………………………………………………………8
第三章 數學模型的建構 ……………………………………………………… 10
第一節 數學模型假設及變數定義 ………………………………………………10
第二節 數學模型推導 ……………………………………………………………12
第三節 數學模型之均衡解 ………………………………………………………13
第四章 數學模型經濟分析與探討……………………………………………… 19
第一節 市場規模對廠商之影響 …………………………………………………19
第二節 消費者偏好對廠商之影響 ………………………………………………21
第三節 市場規模與消費者偏好同時對廠商之影響 ……………………………24
第五章 結論與未來研究方向 ………………………………………………… 33
第一節 結論 ………………………………………………………………………33
第二節 未來研究方向與建議 ……………………………………………………36
中文文獻 ……………………………………………………………………………37
英文文獻 ……………………………………………………………………………38

中文文獻

方至民(2015)。策略管理: 建立企業永續競爭力。新北市: 前程文化事業有限公司。
任士平(2007)。廠商的產品差異化研發與市場結構。國立中央大學企業管理學系碩士在職專班論文。
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林子淵(2013)。在非對稱垂直整合之下，核心產品、非核心產品與製程創新交互影響之探討。東海大學國際貿易研究所碩士論文。
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科技產業資訊室。落入凡間的三星，利潤率將與其他Android廠商看齊。
取自http://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=11443

經濟部通訊產業發展推動小組。
取自http://www.communications.org.tw/  

英文文獻

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Buehler, S. and Schmutzler, A. (2008). Intimidating competitors — Endogenous vertical integration and downstream investment in successive oligopoly. International Journal of Industrial Organization, 26(1), pp.247-265.

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Hamilton, J. L., Mqasqas, I. M.(1997). Direct Vertical Integration Strategies. Southern Economic Journal, Vol. 64, No. 1, pp.220-234

Harrod, R. and Chamberlin, E. (1933). The Theory of Monopolistic Competition. The Economic Journal, 43(172), p.661.

Hill ＆ Jones. (1998). Strategic Management Theory.N. Y: Houghton Miffflin Company

Hill, C. W. L., & Jones, G. R.（2003）. Strategic Management Theory: An Integrated Approach. Not Avail: Bk&Cdr edition

Juniper Research: Global smartphone shipments to reach 1.2B this year
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Kenneth Arrow.(1975), Vertical Integration and Communication Bell Journal of Economics, vol. 6, issue 1, pages 173-183

Mark W. Johnson (2010). Seizing the White Space: Business Model Innovation for Growth and Renewal. Harvard Business Review Press

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Se Young Lee(2015),Samsung glamour days over as it fights to save mobile market share. Reuters,2015/08/04. at http://www.reuters.com/article/2015/08/04/us-
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Williams Pelegrin (2015),Samsung expects mounting challenges for mobile as smartphone shipments drop in second quarter . Digital Trend,2015/07/30. at http://www.digitaltrends.com/mobile/samsung-second-quarter-mobile-division-struggles/