臺灣博碩士論文加值系統

台灣商業設計公司是中小企業中極少數族群，他們提供之專業設計服務對於提昇台灣經濟產業形象與競爭力具有相當重要的影響力。過去曾經有多位學者針對台灣商業設計公司做過全面性的調查，多數學者的研究結果顯示台灣商業設計公司規模越大，則其投資報酬率越高，但國內商業設計公司因經營管理不善拆夥、解散、倒閉者也時有所聞，成立台灣大型的設計顧問公司的可行性更是困難重重。為了瞭解目前我國大型商業設計公司經營管理概況。本研究以個案研究的方式，針對國內1997年組織排行前三大的商業設計公司進行研究，透過對經營者的深入訪談，瞭解他們如何經營管理大型的商業設計公司，並將研究議題鎖定在設計資源管理、經營理念、經營計劃與目標、經營策略方法與應用、人的溝通與管理、作業管理方法、管理上的問題處理等七大項關鍵性之重要議題，進行經營管理方法之分析，藉以深入探討國內商業設計公司的經營管理要領。研究主要發現：1. 大型商業設計公司經營合夥方式並無特殊傾向，管理上或許應著重在資金適當的運用以及善用合夥公司所帶來的附加價值，將它轉化為有利的經營資源，成為大型商業設計公司管理上有效資源的來源。2. 人力資源管理較偏向階梯式或漸進式的增加和減少，以保持自然適當的流動率較為妥當。同時，具有高素質的領導人才或專業人員也是其中要件之一。合理分配設計師的工作量以及好的待遇和福利，可能具有降低設計師流動率的效用。3. 擁有多家長期的國內外設計合作公司與配合廠商和聘請專家顧問，可能是大型商業設計公司經營管理上提昇技術、品質、效率、服務、開發市場方面，最具有影響力的設計活動相關資源。4. 大型商業設計經營策略順應萬變市場具有多樣化戰略的選擇性。然而，專業化、國際化、多角化是目前大型商業設計公司較廣泛採用的策略趨勢。5. 大型商業設計公司人事管理多數建立在人性化與制度化兩者兼備的基礎上，尋找阻力最少效果最好的管理方法較為妥當。6. 經營理念可能是奠定經營基礎與創造經營價值的關鍵性概念。另外，有效管理方法的產生與經營者洞察力和價值觀有密切的關聯性。7. 台灣大型商業設計公司經營管理的核心有三：「經營理念」、「人」、「設計資源」這是整體經營過程中最重要的關鍵性因素。8. 我國大型商業設計公司的經營管理發展日趨成熟，在外資進入與國際化之衝擊下，專業體質上出現國際水準，他們的經驗值得做為台灣其他商業設計公司經營管理之參考。

Large commercial design companies in Taiwan are a minority among small and medium-sized businesses. Their specialized design services have been critical for improving the image and competitiveness of Taiwan industry. Many surveys have concluded that the large commercial design companies often partner unsuccessfully, split up, or go out of business because of poor management although their returns of investment are higher than mall and medium-sized one. Thus, setting up a large commercial design company in Taiwan is very difficult. In order to understand the management of Taiwan''s commercial design companies, this study uses the case study method to explore Taiwan''s three top-ranked commercial design companies in 1997. Using in-depth interviews to their executives, the study aims to understand how they run large commercial design companies. The study focuses on seven main issues, including the use of design resources, management philosophy, management plans and goals, the formulation and use of strategic plans, communication with and supervision of personnel, operation management, and the resolution of managerial problems. The main findings of the study include the following:1） The partnering of large commercial design companies shows no particular trends in development. In terms of management, commercial design companies should place more of a focus on the appropriate use of funds and on the supplementary skills of their partners. These should be exploited fully so they can become an effective resource for use in the management of large commercial design companies.2） Human resource organization is normally hierarchical or consists of gradual increases or reductions of personnel, which is appropriate for maintaining a natural turnover rate. Highly skilled managers and professionals are also critical, however. A reasonable distribution of work among designers and the provision of good compensation and benefits would be helpful in reducing the turnover rate of designers.3） Having many long-term domestic and international partners, suppliers, and professional consultants would provide an important resource for improving design techniques, quality, efficiency, service, and business development of large commercial design companies.4） Large commercial design companies should have multiple flexible management strategies to reflect the ever-changing nature of the marketplace. Specialization, internationalization, and diversification are especially popular strategies used by large commercial design companies.5） Human resource management of large commercial design companies is based on both systematization and individual needs. It is most appropriate to choose a management method which poses the fewest obstacles and provides the best results.6） Management philosophy is a decisive factor in establishing the foundation of management and creating value in large commercial design companies. In addition, a close relationship exists between the presence of effective management methods and the professional acumen and values of managing executives. 7） large commercial design companies in Taiwan have a core of three parts to their management practices: "management philosophy," "people," "design resources." These are the most important factors affecting overall management of large design companies. 8） The management of Taiwan''s large commercial design companies has matured gradually. Through the influence of foreign investment and internationalization, some large commercial design companies have developed professional, international standards. It would be worthwhile for Taiwan''s other commercial design companies to follow the example of these firms in their development.