臺灣博碩士論文加值系統

目前，台灣整型、塑身的潮流已不分性別且日趨普遍化，觀察其原因除了吸引異性之外，美麗對就業、工作職位之升等似乎亦有直接關係。國外研究發現，外表與個人在職場上的表現息息相關，但台灣研究漂亮經濟的相關文獻少之又少，針對個人體型、相貌對其工作職位之影響的實證研究更是付之闕如，促使筆者意欲去驗證，台灣的勞動市場中，外表是否為影響個人事業的重要變數，以彌補現有文獻之不足。然而，由於研究資源不足，本文僅以太子汽車工業股份有限公司之員工為研究對象，以BMI值及相貌作為個人外表的衡量指標，進行外表與個人職位高低是否相關的初探性研究。

本文將男性非銷售人員、女性非銷售人員、及銷售單位人員區分為三種模型，並以最小平方法（OLS）對各解釋變數的影響方向加以估計。實證結果發現，男性非銷售人員之年齡、婚姻、教育、年資對其職位階級都有正向的助益；相貌方面也的確存在“貌醜懲罰”、“貌美獎勵”的傾向，即越英俊的男性非銷售人員，其職位便相對越高。至於國小以下子女數及BMI值過輕對工作職位則有負面影響。

在女性非銷售人員部分，已婚及教育程度越高者，其職位相對越高；國小以下子女數對女性職業地位則有不利之影響。至於年齡及年資都未如男性非銷售人員般與個人職位呈正相關，此估計結果可能代表，太子汽車工業股份有限公司存在「玻璃天花板」現象。最後，體型相貌變數皆與女性非銷售人員之職位高低無關。

在銷售單位方面，不區分性別一同估計的結果得出，婚姻、教育程度對銷售單位員工職位有正向效果；國小以下子女數及BMI值過輕則有負面影響。而BMI值過輕者可能是受消費者歧視所累，間接導致其難以獲致較高的職位。

This study attempts to investigate the relationship between Body Mass Index, physical attractiveness and an employee’s position in Taiwan for the sake of being the supplement to the existing literatures related to this research field which primarily consider gender differences.

The research object comes form the data bank of Prince Motor Corporation. The total number of sample used in this study is 754 and the empirical employed in this study is OLS Model. The findings suggest that age, marital status, education, experience, and physical attractiveness have a positive effect on men’s positions in non-sales department; number of children under age 12 and being underweight, a negative effect.

For women in non-sales department, positions are significantly and positively affected by marital status and education, negatively affected by number of children under age 12.

Finally, in sales department, the employees who are married and have higher education definitely are in higher position. Number of children under age 12 and being underweight have a negative effect on sales people’s position.

第一章、緒論................................................1
第一節、研究背景............................................1
第二節、研究目的與架構.......................................4

第二章、理論探討與文獻回顧....................................6
第一節、理論探討.............................................6
第二節、相關文獻回顧........................................10
第三節、本章小結............................................21

第三章、資料分析............................................23
第一節、資料來源與相貌評定...................................23
第二節、公司員工基本資料分析.................................25
第三節、本章小結............................................33

第四章、研究設計............................................35
第一節、研究方法與實證模型...................................35
第二節、變數定義............................................40
第三節、研究範圍與研究限制...................................44
第四節、本章小結............................................46

第五章、實證結果與分析......................................48
第一節、基本假設檢定........................................48
第二節、實證結果分析........................................51
第三節、本章小結............................................56

第六章、結論與政策建議......................................58

參考文獻...................................................61


表次
表1： 相貌及體型影響勞動結果的相關文獻整理.....................18
表2： 性別與職位交互表......................................25
表3： 教育程度與職位交互表...................................27
表4： 年資與職位交互表......................................28
表5： 歐美、亞太及台灣地區之BMI標準..........................30
表6： BMI值與職位交互表.....................................31
表7： 相貌等級與職位交互表...................................32
表8： 實證變數說明..........................................43
表9： 非銷售單位模型估計結果.................................52
表10：銷售單位模型估計結果...................................54


圖次
圖1： 研究架構圖............................................5

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