臺灣博碩士論文加值系統

隨著國際會議與商業展覽活動的大量成長，會展產業(Meetings, Incentives, Conventions & Exhibitions, MICE) 已成為21世紀最具潛力的新興產業，世界各國均積極推動會展產業來帶動國家觀光發展。亞太地區經濟的快速發展，已逐漸成為各國際性展覽、會議及獎勵旅遊的新興目的地，造就會展產業在亞洲地區的快速成長。在綠色環保趨勢下，會展產業之永續發展（綠色會展，Green MICE）近年來已成為國內外熱烈討論之議題，然而實務面仍只片面著重在綠色會議、綠色會場、環保旅館或節能減碳等環保議題，缺乏整體性之建構發展策略。因此，制定會展產業普遍接受之綠色標準，將綠色環保、企業社會責任的理念落實於會展產業中，將是亞洲國家發展會展產業之重要課題。本研究依據相關文獻探討、專家訪談、修正式德爾菲法問卷、模糊層級分析法(FAHP)問卷等方法，發展出本研究之「綠色會展評估指標」，包括「主辦單位」、「會展場地」、「住宿交通」及「餐飲管理」四項評估構面、14類評估指標、52項評估標準以及各層級指標權重值及排序。研究結果顯示，於綠色會展評估指標中，「主辦單位」(0.540)的權重最高，其次依序是「會展場地」(0.281)、「住宿交通」(0.108)及「餐飲管理」(0.071），其中「主辦單位」與「會展場地」合計權重高達82.1%，顯示所有專家認為此二者是推動綠色會展最重要之因素。本研究針對各項構面與評估標準之權重結果及相關建議，可作為相關單位及業者在未來規劃或執行綠色會展時之參考依據。

MICE industry (Meetings, Incentives, Conventions and Exhibitions) has become one of the most emerging industries in the 21st century, and has grown into a major force in tourism and hospitality. MICE industry in Asia has developed rapidly as the Asia-Pacific area gradually become the emerging destination for international exhibitions, meetings and incentive tourism. The issue of sustainability of MICE industry is at the epicenter of international concerns, however, researches and practices have tended to focus on a limited range of topics relating primarily to green meeting, green venue, green hotel and environment protection. Therefore, it is increasingly important, for Asian countries, to create an industry-wide set of green standards which can consolidate concepts of sustainability, environmental protection and social responsibility for the MICE industry. The objective of this research was to develop acceptable evaluation indicators of Green MICE for Asian countries. Four aspects (Organizers, Venues, Accommodations & Transportations, and Food & Beverage Management), 14 criteria and 52 standards of Green MICE were established via literature reviews, expert interviews, modified Delphi and fuzzy AHP questionnaires. The weights of four aspects are Organizers (0.540), Venues (0.281), Accommodations & Transportations (0.108), and Food & Beverage Management (0.071) respectively, in which Organizers and Venues are considered the two most important factors in practicing Green MICE. The findings and suggestions of this research provide a veritable roadmap for planners and related organizations in developing sustainable practices for Green MICE.

謝誌 I
中文摘要 III
Abstract IV
目錄 V
圖次 VII
表次 VIII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 13
第三節 研究流程 14
第二章 文獻探討 15
第一節 永續發展與永續觀光 15
第二節 綠色會展 18
第三節 綠色會展相關研究暨發展現況 20
第四節 綠色會展評估指標 20
第三章 研究方法與設計 41
第一節 研究方法 41
第二節 問卷設計與對象 48
第三節 專家學者小組成員 48
第四章 研究結果與討論 53
第一節 專家訪談 53
第二節 德爾菲問卷調查 58
第三節 AHP問卷調查 64
第五章 結論與建議 85
第一節 結論 86
第二節 研究限制及後續研究建議 92
參考文獻 95

附錄一 第一回合德爾菲問卷(繁體) 103
附錄二 第一回合德尔菲问卷(简体) 110
附錄三 第二回合德爾菲問卷(繁體) 117
附錄四 第二回合德尔菲问卷(简体) 124
附錄五 AHP(層級分析法)問卷(繁體) 131
附錄六 AHP(层级分析法)问卷(简体) 139

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