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The purpose of this study is to explore the popular music video (MV) How will these two different songs and movie work together; And this music video and how excited the audience's sympathy. In the study sample, this study selected the pop band "Mayday" award for best music video for "Cheers" in 2013 the 24th Golden Melody Awards, for example, through research methods "text analysis", and then explore the text and pop music a clever combination between popular music MV, embraced their relationship there is.
The study found that popular music melody, lyrics, images are expressing the same abstraction, this abstraction is expressed in symbolic way out, and the collective experience of the community as a blueprint for the movie narrative plot, which conform to the social collective experience symbols imagination, so the audience can respond to their own life experiences, resonate, that is poetic principle is the music video of the abstract concept of the melody, the lyrics, images symbolic, social collective experience of abstraction be imagined, the combination of interpretation and symbolic elements of the imagined narrative elements combined into a blueprint for a way to get the audience experience life resonance.
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