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Thompson, S. A., & Sinha, R. K. (2008). Brand communities and new product adoption: the influence and limits of oppositional loyalty. Journal of Marketing, 72(6), 65-80.
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266.
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Villarejo-Ramos, A. F., & Sánchez-Franco, M. J. (2005). The impact of marketing communication and price promotion on brand equity. Journal of Brand Management, 12(6), 431–444.
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三、網路資源
創市際市場研究顧問(2013) IX Survey 是什麼?
網址：http://www.insightxplorer.com/product/ixsurvey01.html
最後瀏覽日期: 2014/5/8
數位時代 (2013) 2013年3月份人氣粉絲團觀測報告
網址：http://www.bnext.com.tw/article/view/id/27178
最後瀏覽日期: 2014/5/8
社群口碑資料庫(2013) 2013 Power Brands影響力品牌大調查結果出爐！
網址：http://www.opview.com.tw/24/%E5%BD%B1%E9%9F%BF%E5
%8A%9B%E5%93%81%E7%89%8C-2013-power-brands%E5%BD%B1%E9%9F%BF%E5%8A%9B%E5%93%81%E7%89%8C%E5%A4%A7%E8%AA%BF%E6%9F%A5%E7%B5%90%E6%9E%9C%E5%87%BA%E7%88%90%EF%BC%81
最後瀏覽日期: 2014/5/8
Frasco, S. ( 2013, May 15) Re: Content Curation: The Big Picture.
網址：http://socialmediatoday.com/stephaniefrasco/1466351/content-curation
-overview
最後瀏覽日期: 2014/5/8
Social Media Examiner (2012) Social Media Marketing Industry Report
網址：http://www.socialmediaexaminer.com/7-social-media-trends-for-
consumers-new-research/#more-32341
最後瀏覽日期: 2014/5/8
Walter, E. (2013, September 26) 8 Essentials of Creating a Sustainable Advocacy
Program 網址：http://socialmediatoday.com/ekaterina/1767886/8-essentials- creating-sustainable-advocacy-program
最後瀏覽日期: 2014/5/8
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