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研究生:林建煌
研究生(外文):Chien-Huang Lin
論文名稱:資訊委外服務顧客滿意度研究-以台灣IBM資訊委外服務為例
論文名稱(外文):Information Service Outsourcing:Customer Satisfaction Index Study-A case study of the Taiwan IBM
指導教授:徐聖訓徐聖訓引用關係李之中
指導教授(外文):Sheng-Hsun HsuChi-Chung Lee
學位類別:碩士
校院名稱:中華大學
系所名稱:資訊管理學系
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2007
畢業學年度:95
語文別:中文
論文頁數:64
中文關鍵詞:資訊委外服務顧客滿意度
外文關鍵詞:Information Service Outsourcingcustomer satisfaction indexPLS
相關次數:
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運用資訊委外服務(IT Outsourcing),企業可以用最低的成本花費,取得最專業的資訊服務。未來企業競爭力的壓線點是專注(Focus)、速度(Speed)及創新(Innovation);企業比的是資訊資產的管理及運用的效益,而不再是資產本身;企業運用資訊委外服務所創造的價值是:更少的人工、更低的庫存、更新的營運方式、更高的存貨週轉率與更大客戶滿意度;更具體的說,是專注核心事業(Core Business),以創造價值。
全球由於資訊科技不斷進步,並且許多企業都講求分工合作,所以,資訊系統與資訊技術的委外服務,成為一項重要的新興議題。對於公司的資訊系統是否要交由委外廠商來運作,眾說紛云;有人是採取支持的態度,也有人是持反對的意見。根據市場調查,最近幾年盛行的委外模式,便是帶動服務業成長的最大動力,委外已經成為一種未來大廠的趨勢。一般來說,留住舊客戶要比開發新客戶重要。
國內儘管目前對於顧客滿意度的研究眾多,但是卻少有研究能將顧客滿意度量化。本研究以ACSI、ECSI模型及TAM 模型做為研究基礎,提出適合資訊委外服務的顧客滿意度模型,再建立個案研究及問卷調查方向,完成了台灣大型企業資訊委外服務的成功個案研究,並使用PLS演算法計算出顧客滿意度分數且使用策略管理矩陣圖來分析台灣 IBM資訊委外服務所應改進的方向。
Business can obtain the most professional IT services with the lowest expenses through the IT outsourcing service. The competition advantage for future businesses is Focus, Speed and Innovation.Businesses are competing with each other on the efficiency of managing and operating IT resources instead of the resources themselves. The values generated by business’ IT Outsourcing are: fewer manpower, lower inventory, innovative operation model, higher inventory rotation rate, and better customer satisfaction. In other word, it allows business to focus on Core Business and to generate values with flexibility.
Due to the improvement of information technology and the importance of workflow sharing, the outsourcing service of Information becomes a significant and newly arisen issue. It’s controversial about whether to outsource the information systems of a company. According to the market survey, outsourcing services helps the growth of the service industries, and therefore become a remarkable trend. In general, keeping current customers is more important than finding new customers.
This research is based on ACSI, ECSI model ans TAM model to propose a suitable Information Service Outsourcing customer satisfaction model. Based on all the above-mentioned studies, and then set directions for individual case study and questionnaire survey. This research completes a study for a successful and large-scale IT Outsourcing case in Taiwan business. Use the PLS to calculate the CSI score of the Taiwan IBM Company. This study proposes the Strategy Management Map to serve as a practical tool to analyze the strength and weakness of the Taiwan IBM and provide the insights for business improvements.
目錄
第一章 緒論 1
第一節、 研究背景與動機 1
第二節、 研究目的 4
第二章 文獻探討 6
第一節、 資訊委外服務 6
第二節、 顧客滿意度 9
第三節、 瑞典顧客滿意度指標 13
第四節、 美國顧客滿意度指標 14
第五節、 歐洲顧客滿意度指標 17
第六節、 科技接受模型 18
第七節、 重要—表現程度分析法 22
第三章 研究模型與方法 26
第一節、 形成資訊委外顧客滿意度前因之定義 27
第二節、 形成資訊委外顧客滿意度後果之定義 30
第四章 資料分析與討論 33
第一節、 樣本描述 33
第二節、 信度的衡量 33
第三節、 效度分析 34
第四節、 結果 35
第五章 結論與建議 41
第一節、 研究結論 41
第二節、 研究限制 43
第三節、 後續研究方向 44
附錄一 參考文獻 46
一、 中文部份 46
二、 英文部份 47
三、 網站部份 55
附錄二 問卷 56
附錄三 本研究衡量問項 57
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三、網站部份
http://www3.gartner.com/, The Gartner Group資訊網
http://www.idc.com.tw/report/News/Taiwan/news_Taiwan_051214.htm
http://www.zdnetasia.com/insight/business/0,39044868,39295644,00.htm
http://taiwan.cnet.com/enterprise/casestudy/0,2000062888,20089861,00.htm
http://www.ithome.com.tw/itadm/article.php?c=20288
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