BOOKS
1. Aaker, David A.; Strategic Market Management, John Wiley & Sons, Inc. c2001
2. Jansen, Wendy, Steenbakkers, Wilchard, and Jägers, Hans; New business models for the knowledge economy, Aldershot, England ; Burlington, VT : Gower, c2007, pp. 2-5, ch. 2, 3, 4.
3. Fleisher and Bensoussan, Babette E.; Business and competitive analysis : effective application of new and classic methods, Upper Saddle River, NJ : Financial Times Press, c2007, ch. 8, 18, 20.
4. Hess, Edward; The road to organic growth : how great companies consistently grow marketshare from within, New York : McGraw-Hill, c2007; pp. 65-70, pp. 149.
5. Chesbrough, Henry; Open business models [videorecording] : how to thrive in the new innovation landscape, Mill Valley, CA : Kantola Productions, c2007, pp. 107-134.
6. Bone, John; The hard sell : an ethnographic study of the direct selling industry, Aldershot, England ; Burlington, VT : Ashgate, c2006, pp. 1-11, pp. 33-40, ch. 3.
7. Huff, Ann Sigismund, Floyd, Steven W., Sherman, Hugh D., Terjensen, Siri; Strategic Management: Logic & Action, John Wiley & Sons, Inc. c2009.
8. Day, George S., Market Driven Strategy: Process for Creating Value, The Free Press, A Division of Macmillan, Inc., New York, c1990.
9. Skarzynski, Peter and Gibson, Rowan; Innovation to the Core, Harvard Business Press, c2008
10. Vandermerwe, Sandra; Customer Capitalism: Increasing Returns in New Market Spaces, London ; Philadelphia, PA : Whurr Publishers, [2001]
11. Grayson, Kent and Berry, Richard; The Strategic Advantages of Direct Selling, Mastering Marketing (Financial Times, ed.), London, UK: Financial Times Publishing, c1000
12. Amway’s Direct Selling Strategies; Shi Hua, Best Culture Enterprise Co., Ltd., c2006
13. Hawkins Del I., Best Roger J., Coney Kenneth A.; Consumer behavior : building marketing strategy, Boston, Mass. : Irwin/McGraw Hill, c2001
14. Herbalife 2008 Annual Report
15. Herbalife 2009 Annual Report
16. Nu Skin 2008 Annual Report
17. 陳得發 李信興 直銷公司採用實體通路之決策分析, 2006年第十一屆直銷學術研討會
18. 陳得發 黃智隆, 直銷業採取多重通路之研究, 第四屆直銷學術研討會
19. 賴進芎, 直銷業創業導向、競爭策略、組織文化與產業環境對組織績效的影響 之研究- 以台灣多層次傳銷業為例
20. 陳俊峰, 影響消費者購買保健食品決策因素之硏究: 以多層次傳銷為例, 碩士論文--國立成功大學高階管理碩士在職專班 9421. 曾子鴻, 多層次傳銷之經營研究- 以如新公司6-4-2系統為例, 碩士論文--國立成中山大學企業管理碩士班 96ARTICLES
1. Herbalife 2009 Consumer Products Conference Presentation.
2. Herbalife 2009 GS Consumer Products Conference Presentation
3. Herbalife 2008 Investor Day Presentation
4. Chen, Der Fa Robert, Wang, Shu Yin, Cheng, Shiuh Tarng, The Success Factors for Direct Selling Business
5. 陳淑芳, 台灣保健食品產業現況分析與趨勢, 食品生技, 2009 No 18, pp.9-136. 2005-2008國民營養健康狀況變遷調查, 台灣營養健康狀況變遷調查, 行政院衛生署
7. 蔡宜家, 王家樑; 直銷管理個案研究報告- 美樂家
8. 許瑞禎, 國內保健食品產業及市場現況, 中華穀類食品工業技術研究所98年11月11日保健食品實務研討會
9. 曾馨誼, 許瑞禎, 盧訓, 2008年國內保健食品產值暨產業概況分析摘要, 中華穀類食品工業技術研究所10. 陳得發, 王淑吟, 姚勝挺, 二十一世紀零售業經營變革-台灣直銷產業發展分析, 國立中山大學企業管理學系
11. 劉樹崇, 台灣直銷業發展與趨勢, 2008. 01. 10
12. 謝明玲, 全球第十二大市場 台式創新 引爆直銷戰爭, 天下雜誌, 432期 2009/10
INTERVIEWEES
1. Professor Chen, KAINAN University, Taiwan
2. Mr. Chen, Chairman Team member, Herbalife Taiwan
3. Mrs. Chen, Chairman Team member, Herbalife Taiwan
4. Ms. Chang, Chairman Team member, Herbalife Taiwan
5. Mr. Ko, Millionaire Team member, Herbalife Taiwan
6. Ms. Li, Global Expansion Team member, Herbalife Taiwan
7. Ms. Lin, Emerald Team, NuSkin Taiwan
8. Mrs. Chen, Executive Director, Melaleuca Taiwan
9. Mrs. Liu, Executive Director, MicroSoy Taiwan
10. Ms. Chen, Dietitian, MicroSoy Taiwan
11. Ms. Chang, Distributor, Herbalife Taiwan
12. Mr. Lin, Distributor, Herbalife Taiwan
13. Mrs. Lin, Customer, NC member, Herbalife Taiwan
14. Mrs. Su, Customer, Herbalife Taiwan
WEBSITES
Johnson, Mark W., Christensen, Clayton M., and Kagermann, Henning, Reinventing Your Business Model, HBR <http://hbr.org/2008/12/reinventing-your-business-model/ar/1>
Johnson, Mark W., A New Framework for Business Models, The Conversation, HBR <http://blogs.hbr.org/cs/2010/01/is_your_business_model_a_myste_1.html>
Dos, Yves L., Kosonen, Mikko, The New Deal at the Top, HBR <http://hbr.org/2007/06/the-new-deal-at-the-top/ar/1>
Magretta, Joan, Why Business Models Matter; HBR <http://hbr.org/product/why-business-models-matter/an/R0205F-PDF-ENG>
Song, Jingli, Direct-selling industry rises against economic downturn, China Daily <http://www.chinadaily.com.cn/business/2009-11/30/content_9081223.htm>
World Federation of Direct Selling Association <http://www.wfdsa.org/>
Direct Selling Research Center <http://www.dsrc.nsysu.edu.tw/dsrc-tn/research/research.htm>
Direct Selling Association <http://www.dsa.org/>
World Health Organization <http://www.who.int/en/> <http://www.who.int/mediacentre/factsheets/fs311/en/index.html>
Department of Health
<http://nahsit.survey.sinica.edu.tw/node/15>
AC Nielsen Website <http://tw.en.nielsen.com/site/index.shtml>
MARKGUBUAN.COM, Herbalife Review – From the Trunk of A Car to The New York Stock Exchange. <http://markgubuan.com/herbalife-review-from-the-trunk-of-a-car-to-the-new-york-stock-exchange>
Wikipedia- AIDA Model
<http://en.wikipedia.org/wiki/AIDA_(marketing)>
<http://en.wikipedia.org/wiki/Purchase_funnel>
Herbalife USA Website <http://www.herbalife.com/>
Herbalife Taiwan Website <http://www.herbalifeww.com/tw/index.asp>
Nu Skin Official Website <http://ir.nuskin.com/phoenix.zhtml?c=103888&p=irol-irhome>
Nu Skin Taiwan Website <http://www.nuskin.com.tw/>
Melaleuca Official Website <http://www.melaleuca.com/>
Melaleuca Taiwan Website <http://www.melaleuca.com.tw/>
MicroSoy Website <http://www.microsoy.com.tw/>
MicroBio Website <http://microbio.com.tw/c04.htm>