臺灣博碩士論文加值系統

面對經濟全球化的浪潮，所夾雜而來的機遇與挑戰。因應全球化思維，許多臺灣企業致力於海外擴張。隨著中國改革開放，兩岸之間的產業合作與分工也愈見緊密。臺商到大陸投資，絕大多數都維持母公司在臺灣繼續營運。而隨著全球市場的競爭越趨激烈，突破競爭的困境，面臨轉型升級的壓力。因此，面對兩岸合作關係，提供企業一個嶄新的轉型契機，經理人必須擁有新的策略思維。
本研究鎖定在房地產顧問（服務）公司的轉型策略議題。在資源與能耐有限的情況下，新創事業的顧問公司之領導團隊卻願意嘗試跨入障礙較高的建設公司，並預期追求企業的成長。本研究採用單一個案的研究，並與高階經理人的深入訪談，以探討與檢視轉型的相關議題。
本研究藉由風險的管理，而推論出轉型歷程的策略。策略意圖對於企業的轉型具有關鍵的影響力，不僅妥善資源分配，並且可以創造競爭優勢。轉型是將企業的內、外在徹底的改變，包含組織型態、結構、企業文化或商業模式。企業累積足夠的資源與能耐後，逐漸培養企業風險承擔的能力，方能使企業轉型與成長。個案公司雖然在風險規避與風險轉移的策略中，具備相同的獲利能力，但為達到最終轉型而採取第二種模式。而企業經理人仰賴過去的經驗與知識的累積，來辨識市場機會，並進行企業決策。高階經營團隊堅定的策略意圖和積極參與、了解市場需求，將有助於企業推動轉型之執行和障礙之化解。

With the trend of economic globalization, it is generating upcoming opportunity and challenge. When firms take the global strategy, they would have more chances to gain optimal economies of scale, and then share a variety of expense and cost. With China reforming, the industrial cooperation is closer than before between Taiwan and China (cross-strait). Although these firms invested in China, most of them make their headquarters stay in Taiwan. However, the global market is increasingly competitive, many traditional manufacturers tried to breakthrough predicament through transforming and upgrading their business. The manager of firms must have a new strategic thinking and business strategy in confronting this new circumstance.
This study is focused on enterprise transforming strategies of Consultant Service Company in construction industry. The start-up stage of Consultant Service Company tries to transform into a real state of developing company with high entry barriers when the company is limited resources and capacity. It took single case for the research sample, and in-deep interview with top manager team, in order to discuss the relative issues.
This study conducted the process of enterprise transformation strategy with risk management. The strategy intent is the crucial influence on enterprise transformation; it could get not only better resource allocation but also competitive advantage. Enterprise transformation is changing in internal and external, which is including type, structure, company culture, and business model. The firm will gradually increase the ability of risk intention from accumulating the resources and capacity, so that the firm could grow up and transform. Although case company has the similar profitability in risk hedging and risk transfer strategy, it must move on second model due to the final transformation. Therefore, top manager identifies the market opportunity and decision-making rely on the past experience and accumulating knowledge. The top manager has strong intent, enthusiastic participation, and well-known the market demand, it is benefit to booster enterprise transformation and resolve barriers.

Title Page i
Validation paper ii
Authorization paper iii
Chinese Abstract vii
English Abstract ix
Acknowledgements xi
Table of Contents xii
List of Table xiv
List of Figures xv
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motivation and Purpose 1
1.3 Research Procedure 4
Chapter 2 Literature Review 5
2.1 Enterprise Transformation 5
2.1.1 Definition, Causes and Importance 5
2.1.2 Types of Enterprise Transformation 8
2.1.3 Successful Factors for Enterprise Transformation 10
2.1.4 Risk Management and Transformation 10
2.2 Strategy Intent 13
2.2.1 Definition of Strategy Intent 13
2.2.2 Pursuing Growth and Opportunity Identification 14
2.3 Summary 16
Chapter 3 Methodology 17
3.1 Case study 17
3.2 Process analysis 18
3.3 Data Collection 19
3.4 Case Selection 20
3.5 Case Description 21
3.6 Research framework 22
Chapter 4 Results and Finding 24
4.1 Strategy Intent Bring Enterprise Transformation 24
4.1.1 Entrepreneurial Motivation of ASEC 24
4.1.2 Company Position and Opportunity Identification 25
4.1.3 The core value of ASEC 26
4.2 Enterprise Transformation 30
4.2.1 Introduction of Business Model 31
4.2.2 The Process of Enterprise Transformation 34
Chapter 5 Discussion and Conclusion 39
5.1 Discussions and Conclusion 39
5.2 Research Limitation 41
5.3 Future Research 41
Reference 43
English Reference 43
Chinese Reference 48

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