臺灣博碩士論文加值系統

在網際網路高度普及化的社會當中，社群媒體即時互動的傳遞訊息，成為民眾獲取資訊和表達意見的重要管道之一。近年來，民眾透過社群媒體針對重大社會議題，如2010年苗栗大埔、2013年洪仲丘案、2014年3月太陽花學運、2021年反萊豬、珍愛藻礁等事件，表達個人主張並號召群眾出來表達意見，同時在平台上與其他人溝通交換即時資訊，顯示社群媒體即時互動傳遞觀念，以及網際網路的快速特性，促成了公民參與政治的實踐。本研究旨在探討社群媒體使用、政治態度與政治參與之闗係，並以此主題作為問卷基礎，經過預試，問卷達一定程度信度和效度標準。正式問卷透過Google雲端以網路問卷方式，發出437份問卷，回收437份有效問卷，並進行編碼登錄，再以SPSS統計套裝軟體進行資料整理與分析。本研究使用的統計方法，包括敘述性統計、信度分析、效度分析、獨立t檢定、單因子變異數分析、迴歸分析，來進行量化分析研究。本研究發現：（一）年齡、政黨傾向對社群媒體使用，年齡、教育程度、政黨傾向對政治態度，政黨傾向對政治參與具有顯著性差異；（二）社群媒體使用對政治態度具有顯著性正向影響；（三）政治態度對政治參與具顯著性正向影響，其中政治效能感對政治參之影響大於政治興趣；（四）社群媒體使用對政治參與具有顯著性正向影響。經由多元迴歸分析發現，對政治參與的影響程度，社群媒體使用大於政治效能感、政治興趣，顯示社群媒體使用係使用者對政治參與重要的影響因素。本研究結果將可提供學術、政府、政黨及政治人物作為政治參與決策之參考。

In an internet highly popular society, social media has become an important channel for people to get information and express their opinions promptly. In recent years, many people in Taiwan have expressed their individual opinions through social media, urging the public to stand out and express their concern on major social issues. At the same time, they have been communicating with other people on the platform to exchange instant information. It shows that through social media people can interact promptly for the purpose of idea transmission, and the expedition of the Internet can promote the practice of citizen’s participation in politics. The purpose of this study is to explore the application of social media on political attitude and political participation. Google cloud was used to retrieve 437 valid questionnaires for coding and log in first, then for data processing and analysis with SPSS statistical package. The statistical methods used in this study, for the purpose of quantitative analysis, include descriptive statistics, reliability analysis, validity analysis, independent t-test, one-way ANOVA and regression analysis. The findings are as follows: (1) There are significant difference in the use of social media for different age and for different political party identity. Significant difference can also be found in political attitudes between different age, education level, and political party identity. However, when it comes to political participation only political party identity shows significant difference. (2) The use of social media has a significant positive impact on political attitudes. (3) Political attitudes have a significant positive impact on political participation, in which political efficacy rather than political interest has a greater influence on political participation. (4) Social media use has a significant positive impact on political participation. Through multiple regression analysis, we found that the influence of social media use on political participation is greater than that of political efficacy and political interest. It shows that social media use has an important influence on its users for their political participation. The results of this research can be used for the academics, government, political parties and political figures as a reference when involving political decision-making.

摘要 I
Abstract II
致謝辭 III
目錄 IV
圖次 V
表次 VI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與研究問題 7
第三節 研究流程 9
第二章 文獻探討 10
第一節 社群媒體使用與政治參與 10
一、社群媒體使用 10
二、政治參與 18
三、小結 22
第二節 社群媒體使用與政治態度 23
一、政治效能感 23
二、社群媒體與政治興趣 29
三、小結 30
第三章 研究設計與實施 32
第一節 研究架構與研究假設 32
第二節 變項操作型定義及問卷設計 34
第三節 研究實施 41
一、問卷預試 41
二、正式問卷調查 44
第四節 資料統計方法 45
第四章 研究結果與討論 47
第一節 正式問卷信度與效度分析 47
第二節 敘述性統計分析 51
第三節 獨立 t 檢定及單因子變異數分析 57
第四節 迴歸分析 61
第五節 研究假設與驗證結果 65
第五章 結論與建議 67
第一節 結論 67
第二節 建議 70
參考文獻 71
一、中文部分 71
二、外文部分 74
附錄 84
社群媒體使用、政治態度與政治參與關係之研究 正式問卷 84
圖 次
圖1-1 研究流程圖 9
圖2-1「政治效能感」概念和指標之間關係 25
圖3-1 本研究架構 32
表 次
表1-1 台灣網路服務項目前五名（世代比較）4
表3-1 社群媒體使用、政治態度、政治參與之操作型定義 35
表3-2 社群媒體使用的衡量題項 38
表3-3 政治態度（政治興趣、政治效能感）的衡量題項 39
表3-4 政治參與的衡量題項 40
表3-5 α 係數值的意義 41
表3-6 社群媒體使用預試信度分析 42
表3-7 政治態度預試信度分析 42
表3-8 政治參與信度預測分析 43
表3-9 KMO 值判斷表 43
表3-10 社群媒體使用之 Bartlett 球形檢定卡方值與 KMO 值 43
表3-11 政治態度之 Bartlett 球形檢定卡方值與 KMO 值 44
表3-12 政治參與之 Bartlett 球形檢定卡方值與 KMO 值 44
表4-1 α 係數值的意義 47
表4-2 社群媒體使用信度分析 47
表4-3 政治態度信度分析 48
表4-4 政治參與信度分析 48
表4-5 KMO 值判斷表 49
表4-6 社群媒體使用之 Bartlett 球形檢定卡方值與 KMO 值 49
表4-7 政治態度之 Bartlett 球形檢定卡方值與 KMO 值 49
表4-8 政治參與之 Bartlett 球形檢定卡方值與 KMO 值 50
表4-9 基本個人資料次數分配表 52
表4-10 社群媒體使用研究構面敘述性統計分析表 53
表4-11 政治態度研究構面敘述性統計分析表 54
表4-12 政治參與研究構面敘述性統計分析表 55
表4-13 「社群媒體使用」分類對組別「性別」摘要表 57
表4-14 「社群媒體使用」分類對組別「年齡」、「教育程度」、「政黨認同」事後比較摘要表 58
表4-15 「政治態度」分類對組別「性別」摘要表 58
表4-16 「政治態度」分類對組別「年齡」、「教育程度」、「政黨認同」事後比較摘要表 59
表4-17 「政治參與」分類對組別「性別」摘要表 59
表4-18 「政治參與」分類對組別「年齡」、「教育程度」、「政黨認同」事後比較摘要表 60
表4-19 社群媒體使用與政治態度之迴歸分析摘要表 62
表4-20 政治態度與政治參與迴歸分析摘要表 62
表4-21 社群媒體使用與政治參與之迴歸分析摘要表 62
表4-22 政治興趣與政治參與迴歸分析摘要表 63
表4-23 政治效能感與政治參與之迴歸分析摘要表 63
表4-24 社群媒體使用、政治興趣、政治效能感與政治參與之迴歸分析摘要表 64
表4-25 社群媒體使用、政治態度與政治參與之迴歸分析摘要表 64
表4-26 研究假設與驗證表 66

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