臺灣博碩士論文加值系統

本研究旨在研究出鋼鐵業中，供應鏈間夥伴關係的重要影響因素為何。Morgan & Hunt (1994)提出以信任及關係承諾為主要中介變數(key mediating variables, KMV)的「信任-關係承諾」。本研究擬整理出Mogan & Hunt及之後的學者對於KMV模型的夥伴關係的延續性研究，並進一步利用此架構進行台灣南部地區鋼鐵業的實證研究，檢示信任與關係承諾對於前置變數（關係利益、共享價值、溝通與投機行為）和結果變數（默許、離去的意願、合作與決策不確定性）間的關係。本研究得出共享價值以及離開的意願是影響關係承諾的最重要因素。

This study aimed to come up with the steel industry, what is supply chain partnership between the important factors. Morgan & Hunt (1994) proposed the trust and relationship commitment as the key mediating variables (KMV) “trust – relationship commitment.” This study was sorted out Morgan & Hunt and researcher after the KMV model of partnership for the continuity of research, and further use of this framework for the steel industry in southern Taiwan empirical research, and to see the trust and relationship commitment to the variables and results (acquiescence, propensity to leave, cooperation and uncertainty) of the previous (relationship benefits, shared values, communication and opportunity behavior)the relationship between variables. Shared values and leave the relationship obtained in this study affect the commitment of the most important factor.

謝辭I
摘要II
Abstract III
目次IV
表次VI
圖次VII
第一章 緒論1
第一節 研究背景1
第二節 研究動機與目的2
第二章 文獻探討3
第一節 關係行銷3
第二節 關係行銷中的信任－關係承諾3
第三節 「信任-關係承諾」理論相關文獻4
第三章 研究方法10
第一節 研究架構10
第二節 問卷設計11
第三節 研究對象12
第四節 資料分析13
第四章 結果與討論14
第一節 問卷資料樣本分析14
第二節 信效度分析17
第三節 假說驗證21
第五章 結論與建議25
第一節 研究結論25
第二節 理論與實務意涵28
第三節研究限制與後續研究建議30
參考文獻32
一、中文部份32
二、英文部份32
附錄35
表次
表3-1 問卷設計2
表4-1 問卷回收統計表14
表4-2 問卷樣本之公司員工人數分佈15
表4-3 問卷樣本之公司營業額分佈15
表4-4 問卷樣本之公司與主要客戶的持續合作時間分佈16
表4-5 問卷樣本之公司與主要客戶往來營業額佔公司營業額分佈16
表4-6 問卷量表與構念信度18
表4-7 資料信度高低標準表20
表4-8 刪除題項後構念信度20
表4-9 典型相關分析係數與假說驗證24
表5-1 研究假說結果27
表5-2 研究結果比較29
圖次
圖2-1 Morgan 與 Hunt (2004)之研究架構5
圖2-2 Friman et al. (2002)之研究架構6
圖2-3 Cote 與 Latham (2003)之研究架構7
圖2-4 Mukherjee 與 Nath (2003)之研究架構8
圖2-5 蔡坤宏與謝昇紘 (2005)9
圖3-1 研究架構11
圖5-1 典型相關係數路徑圖28

中文部份
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英文部份
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