臺灣博碩士論文加值系統

中文摘要
現今隨著年科技進步的發展，健康管理的服務設計逐漸融入創新商業模式，透過手機或平板電腦的多媒體應用程式，結合物聯網、行動App、穿戴式裝置等，消費者享受更多的服務。政府積極帶動全民健身以促進民眾健康，近年以行動裝置加載各種行動應用程式(APP)的增加，成為大眾日常生活不可或缺的工具，隨時隨地提供使用者跟著雲教練健身、記錄運動履歷、參與社群活動等，達成健康管理。這些健身科技透過行動裝置的應用程式App，為健康生活帶來許多便利，本研究探討影響健身App使用意願之因素，有助於健康與健身產業未來產品開發設計之策略依據。

以科技接受理論之知覺有用性、知覺易用性為基礎，加上知覺有趣性及網紅教練(或稱CycleTuber)，來探討健身App使用意願，本研究從五個構面設計問卷，以騎行運動為對象，共蒐集117份問卷，有效問卷106份、無效問卷11份，依據普遍應用之Cronbach’s α 係數進行問卷評量的信度檢驗，並使用SPSS軟體之多種分析進行檢定。研究結果顯示：「知覺有用性」、「知覺易用性」、「知覺有趣性」均與健身App之使用意願達到顯著正向影響，其中「知覺有趣性」的影響程度最高，而網紅健身教練(CycleTuber)對健身App使用意願沒有顯著影響。最後，再依研究結果，對健身產業未來產品發展與進一步研究，提出參考建議。


關鍵字：行動應用程式、健身App、科技接受

ABSTRACT
Nowadays, along with the rapid development of technological advancements, more innovate business models are changing the world, including design and implementation of health management services. Customers enjoy a greater selection based on the multimedia application program of mobiles and pads connecting with cloud computing services, IoT and wearable devices.

The government takes action to launch extensive mass fitness programs to provide many benefits to citizens. Mobile Application becomes the main tool for everyday use due to increase on mobile devices in recent years, providing more functions as cloud training, workout records and social network to achieve health management, anytime and anywhere you want. Fitness technology through a mobile-based application provides more convenience to people’s health lives. This study focuses on investigating the factors that influence users’ intentions on fitness apps. Also, it is helpful for the health and fitness industry to develop their products, design-making and business strategy.

This research uses the Technology Acceptance Model. With a focus on cycling, the survey is conducted by five aspects. There were 117 questionnaires received with 106 valid and 11 invalid numbers. Cronbach's alpha coefficient is used primarily as a measurement of the internal consistency and the reliability of the questionnaire. Using SPSS software and statistical analysis methods to verify research hypothesis. The research shows that perceived usefulness, perceived ease of use and perceived playfulness all have a positive impact on the Intentions to Use of Fitness App. Perceived playfulness especially has the greatest influence on the intentions to Use among them. Internet celebrity (CycleTuber) doesn’t significantly affect the Intentions to Use. Finally, making recommendations to fitness industry in further design and product development in the future.

Key words：Mobile Application, Fitness App, TAM

目 錄

中文摘要 --------------------------------------------------------i
英文摘要 (Abstract) ---------------------------------------------ii
誌謝 --------------------------------------------------------iii
目錄 --------------------------------------------------------iv
表目錄 --------------------------------------------------------vi
圖目錄 --------------------------------------------------------vii

一、 緒論--------------------------------------------------- 1
1.1 研究背景------------------------------------------------ 1
1.2 研究動機------------------------------------------------ 10
1.3 論文架構----------------------------------------------- 13
二、 文獻探討----------------------------------------------- 14
2.1 科技接受模式-------------------------------------------- 14
2.2 信度分析探討-------------------------------------------- 21
2.3 騎行運動------------------------------------------------ 27
2.4 運動市場的App現況--------------------------------------- 29
2.5 騎行健身的應用程式(APP)發展世代特色----------------------- 39
2.6 從Youtuber到Cycletuber之影音創作者---------------------- 40
三、 研究方法----------------------------------------------- 42
3.1 研究假設----------------------------------------------- 42
3.2 操作性定義--------------------------------------------- 44
3.3 研究對象----------------------------------------------- 47
3.4 問卷調查與專家效度-------------------------------------- 49
3.5 研究資料分析方法---------------------------------------- 53
四、 研究結果與討論------------------------------------------ 55
4.1 敘述性統計--------------------------------------------- 55
4.2 Cronbach’s α係數信度----------------------------------- 59
4.3 效度與因素分析----------------------------------------- 60
4.4 相關性分析--------------------------------------------- 61
4.5 多元迴歸分析------------------------------------------- 62
五、 結論與建議--------------------------------------------- 65
5.1 研究結論----------------------------------------------- 65
5.2 研究建議與產業商機-------------------------------------- 66
5.3 研究限制----------------------------------------------- 67
5.4 未來探討領域之建議-------------------------------------- 68

六、 參考文獻----------------------------------------------- 69
附錄一 問卷調查表--------------------------------------------- 75

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