臺灣博碩士論文加值系統

社區生態旅遊已成為台灣社區永續發展的推動型態之一，而社區生態旅遊需要居民支持，並落實部落發展將保育的理念與做法融入社區發展與參與過程，但發展過程中社區發展協會的成員與社區居民、相關業者等的參與程度皆會不斷變化，本研究以墾丁社頂部落發展生態旅遊為例，蒐集生態旅遊發展過程中的三年會議內容，並應用社會網絡分析法以探討社區發展生態旅遊的社會網絡的演化狀態。另外，本研究進一步探討該社區推動生態旅遊期間所產生的意見分歧點，並以衝突管理理論探索輔導人員的衝突管理策略。研究結果顯示，輔導人員的程度中心性趨勢在不同發展階段中具有顯著差異，另外，輔導人員的衝突管理策略次數以順應為最多。透過社會網絡指標的變化趨勢以瞭解輔導人員對於社區發展生態旅遊方向之影響，研究結果將可提供其他社區在發展生態旅遊時的參考。

Community ecotourism has become a new type for community development in recent years. It requires community members to support the idea of bio-conservation. However, the degree of involvement of those members is changeable during the duration of ecotourism development. This study employs the case of Shirding community using the social network analysis to observe the interaction of community members. The related social network indexes are collected from meetings of community members for three years. Furthermore, the study also discusses conflict strategies for the professional consults to manage the problems of community development. It shows that the most popular strategy is “accommodation”. The indexes of social network analysis have significant differences on different stage of community development. By analyzing the trend of those indexes it is hope that the results can provide inferences for other communities to develop ecotourism.

摘要...............................I
Abstract..........................II
誌謝.............................III
目錄...............................V
表索引..........................VIII
圖索引............................IX
第壹章 緒論.......................1
第一節 研究背景與動機..............1
第二節 研究目的....................3
第三節 研究流程....................4
第貳章 文獻探討....................6
第一節 社頂部落介紹................6
第二節 生態旅遊....................8
(一) 生態旅遊緣起與定義............8
(二) 生態旅遊發展原則.............12
(三) 生態旅遊相關研究.............13
第三節 社區發展...................15
(一) 社區永續發展.................15
(二) 生態旅遊與社區發展的關聯.....18
第四節 社會網絡分析...............21
(一) 社會網絡分析定義.............21
(二) 社會網絡組成要素.............23
(三) 社會網絡關係類型.............25
(四) 社會網絡分析方法.............27
第五節 衝突管理...................35
(一) 衝突定義與內涵...............36
(二) 衝突類型.....................38
(三) 衝突管理策略.................41
第參章 研究方法..................44
第一節 研究程序...................44
第二節 資料來源與內容分析法.......45
(一) 資料來源.....................45
(二) 內容分析法...................48
第三節 評分者信度................49
第四節 社會網絡分析變數與建立.....50
(一) 社會網絡結構.................50
(二) 社會網絡分析指標.............52
第肆章 資料分析與討論............56
第一節 會議內容分析...............56
(一) 會議主要議題分析.............56
(二) 會議資料分析.................58
第二節 社會網絡指標差異分析.......61
(一) 社會網絡資料分析.............61
第三節 社會網絡趨勢圖探討.........63
第四節 輔導人員之會議衝突管理.....74
(一) 輔導人員衝突管理策略.........74
(二) 社會網絡中心性與衝突管理策略.79
第伍章 結論與建議 ................84
第一節 研究結論...................84
第二節 研究限制...................86
第三節 未來研究建議...............87
參考文獻..........................88

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