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With the declining birthrate of our country and the impact of policies, national defense manpower cannot advance in time, which poses a major challenge to the current structure of the Marine Patrol Agency's force structure and military service system. With the rapid development of technology networks, the use of online marketing techniques has become the focus of marketing. The reform of the information network has led to the development of digital marketing. This new mode of communication has changed the social model between people. Nowadays, online recruitment Talent is different from the traditional lecture recruitment and leaflet distribution in the past. The number of people receiving information is limited. The use of information networks can break barriers and promote effective promotion. Nowadays, social media Facebook has become an emerging channel for talent recruitment. The research focuses on in-depth interviews based on the information sources received by the incumbents when they first applied for the Maritime Patrol Administration, and analyzed the current online platform FaceBook, media advertisements, and leaflet distribution. Which sources of recruitment are used by personnel to receive information is conducive to the future recruitment and marketing of the Marine Patrol Administration.
The research found that joining the online platform to promote information is undoubtedly very helpful to the current recruitment. It solves the traditional problem that the school unit cannot fully cooperate or can only promote with limited resources, greatly increasing the exposure and real-time delivery of accepted information, but To retain talents in sustainable operation, we need internal management to work together. Whether it is salary and benefits, promotion, advanced education, management, etc., these are all incentives to retain talents, and we need to continue to diligently work hard to complete。
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