臺灣博碩士論文加值系統

保育的目標是在確保人類利益下，追求資源的永續性，對於再生性的生物資源，保育是保護與利用間的平衡點。瞭解人類對野生動物正面或負面之意圖，有助於了解影響行為之各因素的相對重要性，作為擬定保育策略的依據。在台灣環頸雉（Phasianus colchicus formosanus）雖然是受野生動物保育法保護的保育類動物，但因常在農耕地和休耕地活動與覓食，是在地住民傳統的獵物野味之ㄧ，且因會危害作物造成農損，而引發農民獵捕的意圖。如要逹成對環頸雉之保育，降低其承受之獵捕壓力，瞭解農民獵捕環頸雉意圖的決定因子甚為關鍵。本研究運用計畫行為理論的模式，透過問卷調查，探討態度、主觀規範與知覺行為控制對花蓮縣鳳林鎮農民獵捕環頸雉意圖的影響，只計取得有效問卷203份。階層迴歸分析法結果顯示，態度、主觀規範與知覺行為控制皆對農民獵捕意圖有正面影響，其中以態度的影響最大，而過去獵捕經驗與作物受害經驗對意圖的作用是透過上述三變項達成的。此外，與低意圖者相較，高意圖者自覺農作物受害較頻繁，並認為獵捕環頸雉可以降低農作物受害，可見環頸雉對作物的危害是影響當地農民獵捕環頸雉意圖的主要因素。建議未來應由確認與解決農民與環頸雉間的衝突著手，以提升農民對保育政策的支持。

The goal of conservation is to pursue the sustainability of resources to support human welfare. For renewable bio-resources, conservation is the balance of protection and utilization. Overexploitation by human is one of the main driving forces for biodiversity crisis. Researches on intention of positive or negative behavior toward wildlife help to identify the influential factors of the behavior, which facilitates better conservation strategies planning. In Taiwan, ring-necked pheasant（Phasianus colchicus formosanus） is a protected species listed under the Wildlife Protection Act. However, pheasant trapping and hunting are quite common in farmlands especially where pheasants damage the crops. Hunting intention is a key concern in conservation of the ring-necked pheasant. This study follows the theory of planned behavior to examine the relative importance of attitude, subjective norm, and perceived behavior control in determining the intention of pheasant hunting amongst farmers in Fonglin Town in eastern Taiwan. A total of 203 valid questionnaires were collected. The predictors of attitudes, subjective norms, and perceptions of behavioral control were correlated highly with the theoretically derived sets of underlying beliefs, respectively, while the hierarchical multiple regression analysis hunting intention was strongly influenced by the three predictors. The experiences of the past hunting and crop damage by pheasants correlated weakly with hunting intention and their effects were largely mediated by the components of the theory of planned behavior. Compared with the farmers with lower hunting intention, those with higher intention thought their crops were damaged more frequently, and they agreed more that hunting could reduce the damage. It suggests that the crop damage be the main factor responsible for farmers’ intension of pheasant hunting. In the future, efforts should be made to identify and solve the conflict between farmers and ring-necked pheasants in order to promote the support of conservation policies by farmers.

1. 前言 1
2. 文獻回顧 3
2.1 計劃行為理論及其應用 3
2.2 計劃行為理論的架構及內涵 4
2.2.1 行為 4
2.2.2 意圖 4
2.2.3 態度 4
2.2.4 主觀規範 5
2.2.5 知覺行為控制 5
2.2.6 實際行為控制 6
2.2.7 背景因素 6
3. 研究方法 7
3.1 環頸雉介紹 7
3.2 研究地區與對象 7
3.3 問卷設計及施測 8
3.3.1 理論模式內變項 8
3.3.2 理論模式外變項 8
3.3.3 問卷施測 8
3.4 資料分析 9
4. 結果 11
4.1 受訪者的背景因素與獵捕意圖之關係 11
4.2 獵捕意圖之決定因子 11
4.2.1 間接測量 12
4.2.2 外在變項 12
4.3 高、低獵捕者意圖者的信念 13
4.3.1 行為信念與結果評價 13
4.3.2 規範信念 13
4.3.3 控制信念與控制力量 13
5. 討論與建議 15
5.1 討論 15
5.1.1 理論架構各變項對意圖的解釋力 15
5.1.2 理論架構各變項與其構成信念乘積之相關分析 15
5.1.3 高、低意圖者兩組在信念上之差異 17
5.2 建議 18
5.2.1 保育環頸雉上的建議 18
5.2.2 對未來研究之建議 18
6. 引用文獻 21

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